Caribbean Beat — March/April 2020 (#162)

A MESSAGE From OUR CEO
The new decade has taken off at
Caribbean Airlines with the addition
of two ATR 72-600s to our fleet. The
two aircraft are being used to support
operations on the domestic airbridge
between Trinidad and Tobago, and
within the region. We will also soon
introduce new routes, which you will
hear and read more about.
Caribbean Airlines was recognised
as the Caribbean’s Leading Airline
Brand at the World Travel Awards
2020. It is the fourth consecutive year
we earned the title, and testimony to
our ongoing commitment to operational
and brand excellence. We were also
nominated in the Caribbean’s Leading
Airline category, an award the airline
won consecutively from 2010 to 2019.
Our teams are excited about these
developments, but more so about
our upcoming brand refresh. What
exactly is a brand refresh, you may
ask. It’s an opportunity to enliven the
brand we have worked diligently to
build and to update many of the visual
elements. It’s also a natural progression
of the customer experience initiatives
that we have focused on over the last
two years — including new routes, new
products, and service enhancements.
The brand refresh will take place
in phases over several months, and
will reflect the energy, passion, and
creativity of the region, using modern,
distinctive, and vibrant designs.
The name Caribbean Airlines will
remain — what will change are key
visual elements, including our logo,
signage, and the appearance of our
sub brands like Cargo, Duty-Free, and
Loyalty. The unveiling event will take
place in mid-March, along with the
launch of our new campaign, “I AM
CARIBBEAN”.
These are exciting times, and we are
happy to share them with you. Improving
your experience motivates all we
do.
Be sure to take your free copy of
this magazine, and check out the Need
to Know section starting on page 22
for events in and around the region. We
will happily fly you there.
Garvin Medera
Chief Executive Officer
What’s new
at Caribbean
Airlines this
month?
Two ATRs added to
our fleet to enhance
domestic and regional
operations
Named the
Caribbean’s Leading
Airline Brand for the
fourth consecutive
year
Brand refresh to be
unveiled in the coming
weeks
I AM CARIBBEAN
corporate campaign
launching in March
16 WWW.CARIBBEAN-AIRLINES.COM