PERSONAL BRANDING PORTFOLIO

2.4 Research and Samples:
The purpose of my research is to find out, what my target market thinks about my
organization, and see whether they feel that a few things about the organization need to
be changed or not. This would help me as the Director & Founder of the organization try
and sway them to the direction that they feel comfortable in.
Questionnaire samples
Can be found in the addenda section A
Analysis and interpretation of results:
1. What is the first word that comes to your mind when you look at the logo?
- Out of the 25 people that took the survey, 17 people said that my logo
shows “Content”, 7 people said it is giving them “Photographic vibes” and
only 1 said, “Simplicity” meaning that my logo shows what my
organization is about.
2. What is By Lepapiza about?
- It got answered by 25 people, and they all chose “content creation” which
is all about my organization.
3. How do you feel about the message/slogan By Lepapiza portrays?
- 14 people chose “Happy”, 11 people decided to go with “Very happy” and
only 1 person is not happy. The 1 person that chose “Not happy” should
have specified under the others comment box, so that we can know what
it is that we are doing wrong
4. In the past 3 months, where have you seen or heard about our brand?
- 25 respondents took the question, 18 of them heard about the
organisation through their friends and families’. 16 also chose social
media, 3 people don’t remember hearing about the organization.
5. How likely are you to recommend our brand to someone you know?
- 13 chose Extremely likely
- 10 Very likely
- 2 somewhat likely
6. How likely are you to use our services again in the future?
- 14 chose Extremely likely
- 9 Very likely
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