Castaway Food Packaging - 2021 Product Catalogue (AU)

Together, let’s make
a difference.
Purpose
We are committed to help Australia play their part in achieving the 2025 National Packaging Targets set out by the Environment
Minister. The purpose of this guide is to assist our customers to successfully integrate Australia’s 2025 National Packaging Targets
within their business, through design and procurement practices.
What is sustainable packaging?
The primary function of packaging is to contain and protect products from the point of manufacture, through the supply chain to the
retail store or end user, to attract people to buy a product to achieve more sales, and to provide product information. ‘Sustainable
packaging’ is packaging that performs this primary function, but also has lower environmental impact compared to existing or
conventional packaging.
Sometimes, achieving the lowest possible environmental impact can be a challenge, particularly when balancing various
environmental criteria with other functional and commercial considerations.
Business benefits
By integrating the packaging targets into core business activities such as design and procurement, businesses may achieve
a range of benefits:
l Improved reputation and market competitiveness by meeting customer or consumer expectations
for responsible packaging
l Cost savings from more efficient packaging and transport logistics
l Avoiding negative publicity associated with packaging that is perceived to be harmful for our ecosystems
MPM Group Packaging Principles
MPM Group Packaging Principles will help you successfully integrate these Targets into design and procurement. This document
establishes the 10 Sustainable Packaging Principles that support our commitment to the National Packaging Targets:
l Design for recovery
l Optimise material efficiency and transport efficiency
l Use recycled content
l Achieve compliance and continuous improvement
l Design to reduce plastic waste
l Eliminate hazardous materials
l Design for recyclability
l Design for home composting
l Design for reuse
l Provide consumer information
MPM Group Packaging Principles are
available at mpmmarketing.com.au
Castaway Product Catalogue 2021
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