aqtiur moqalaqeTa skolis gzamkvlevi
aqtiur moqalaqeTa skolis gzamkvlevi
aqtiur moqalaqeTa skolis gzamkvlevi
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ganxorcieleba<br />
<strong>aqtiur</strong> <strong>moqalaqeTa</strong> skola<br />
CamowereT yvela is aqtivoba, romelic dagWirdeba komunikaciis<br />
gegmis ganxorcielebisTvis: es aqtivobebi mosamzadebel<br />
periodsac moicavs. magaliTad,<br />
• sanam sainformacio kampanias daiwyebT, meil listi unda<br />
moamzadoT da presrelizi daweroT;<br />
• kampaniis dros, ki gaxsovdeT, rom erT-erTi aqtivoba<br />
presrelizis gavrcelebacaa;<br />
• kampaniis dasrulebisTvis, mediis warmomadgenlebis<br />
kiTxvebze pasuxis gacema dagWirdebaT da ese igi, Tqveni<br />
aqtivobebis CamonaTvalSi am pasuxebis momzadebac unda<br />
SeitanoT.<br />
Tu grZelvadian gegmaze muSaobT, gaxsovdeT garkveuli<br />
periodulobiT procesisa da Sualeduri Sedegebis<br />
monitoringisa da Sefasebac dagWirdebaT.<br />
faza 6 - Sefaseba<br />
rogor gavarkvioT, ramdenad warmatebiT gavarTviT Tavi<br />
amocanebs? miiRo Tu ara Cvenma auditoriam Setyobinebebi<br />
im saxiT, rogorc davgegmeT da aRiqva Tu ara ise, rogorc<br />
gvindoda?<br />
sakomunikacio gegmis Sefasebis dros Tqven SegiZliaT<br />
gaarkvioT, rogor muSaobs konkretuli gegma sxvadasxva tipis<br />
auditoriaze. aseve gansazRvroT romeli aqtivoba iyos metad<br />
efeqturi da romeli ki warumatebeli. Sefasebis procesi<br />
aqtivobebis warmatebisTvis kriteriumebis SemuSavebas da<br />
efeqtis indikatorebis gansazRvras gulisxmobs. igi zustad<br />
igive meTodebs da midgomebs moiTxovs, romelsac proeqtis<br />
Sefaseba sxvadasxva stadiaze.<br />
sakomunikacio instrumentebis CamonaTvali<br />
fasiani reklamebi da gancxadebebi<br />
• beWdviTi - gazeTebi, Jurnalebi - efeqturia detalebis<br />
gadmosacemad<br />
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