menejmentis safuZvlebi
menejmentis safuZvlebi
menejmentis safuZvlebi
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praqtikuli samuSao<br />
Tema: menejmenti guSin da dRes<br />
codnis bazis Seqmna, romelic organizaciis yvela TanamSromlisaTvis<br />
iqneba da daexmareba maT saqmis efeqturad SesrulebaSi – erT-erTi<br />
ZiriTadi mizania codnis marTvis. gaiyaviT 3-4 kacian jgufebad. Tqveni<br />
amocanaa mosamzadebeli samuSaos Catareba Tqveni institutisTvis codnis<br />
bazis Sesaqmnelad. vis SeuZlia aq erTmaneTisagan iswavlon, ra saerTo<br />
amocanebs asruleben isini. CamowereT ra ZiriTadi sferoebi codnisa aris<br />
saWiro am institutisaTvis. ganixileT jgufSi Tqveni mosazrebebi.<br />
situaciis analizi<br />
aris samuSao romlis Sesruleba cota vinmes Tu moundeba,<br />
gansakuTrebiT mTian adgilas, mag. san-franciskoSi. magram velosipedisti –<br />
kurierebi mSvenievrad asruleben Tavis davalebas da momxmarebels Zalian<br />
mniSvnelovan momsaxureobas sTavazoben – awvdian maT amanaTebs. maT aqvT<br />
wyalgaumtari, msubuqi, funqciuri da Tanac Zalian lamazi CanTebi. rob<br />
xonikatma kargad icis rogori unda iyos es CanTebi, is TviTonac kurierad<br />
muSaobda adre. dRes misi kompania Timbuk 2 Desings aseTi CanTebis<br />
mwarmoebelia. es kompania daarsda 1989 wels da dRes misi mogeba Seadgens<br />
3,5 mln dolars weliwadSi. kompania arastabilurad izrdeboda: erT wels<br />
is gaizarda 10%-iT, meore wels ki – 70%-iT. gasagebia, rom aseTi<br />
arastabiluri zrda seriozuli mmarTvelobiTi problemebis wyaro gaxda<br />
misi xelmZRvanelobisTvis. samagierod aranairi problema ar hqonda erT<br />
sakiTxSi – mtkice gadawyvetilebaSi mxolod umaRlesi xarisxis produqcia<br />
gamoeSva. bevri velosipedisti – kurieri Tvlis, rom Timbuk 2 CanTebi<br />
yvelaze kargi da yvelaze popularulia. kompania sTavazobs maT imas,<br />
rasac sxva arcerTi konkurenti ar sTavazobs: sampaneliani dizaini,<br />
romelic saSualebas aZlevs momxmarebels damoukideblad SearCios<br />
kombinacia 13 ferisgan. amasTan es CanTebi ar Rirs masobrivi warmoebis<br />
CanTebze ufro Zviri. xonikats undoda Tavis sferoSi imis gakeTeba, rac<br />
Toyota Motor-2 saavtomobilo biznesSi gaakeTa – individualizebuli<br />
modelebis masiuri gamoSveba an momxmareblis SekveTebis warmoeba. magram<br />
5
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