menejmentis safuZvlebi

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menejmentis safuZvlebi

praqtikuli samuSao

Tema: menejmenti guSin da dRes

codnis bazis Seqmna, romelic organizaciis yvela TanamSromlisaTvis

iqneba da daexmareba maT saqmis efeqturad SesrulebaSi – erT-erTi

ZiriTadi mizania codnis marTvis. gaiyaviT 3-4 kacian jgufebad. Tqveni

amocanaa mosamzadebeli samuSaos Catareba Tqveni institutisTvis codnis

bazis Sesaqmnelad. vis SeuZlia aq erTmaneTisagan iswavlon, ra saerTo

amocanebs asruleben isini. CamowereT ra ZiriTadi sferoebi codnisa aris

saWiro am institutisaTvis. ganixileT jgufSi Tqveni mosazrebebi.

situaciis analizi

aris samuSao romlis Sesruleba cota vinmes Tu moundeba,

gansakuTrebiT mTian adgilas, mag. san-franciskoSi. magram velosipedisti –

kurierebi mSvenievrad asruleben Tavis davalebas da momxmarebels Zalian

mniSvnelovan momsaxureobas sTavazoben – awvdian maT amanaTebs. maT aqvT

wyalgaumtari, msubuqi, funqciuri da Tanac Zalian lamazi CanTebi. rob

xonikatma kargad icis rogori unda iyos es CanTebi, is TviTonac kurierad

muSaobda adre. dRes misi kompania Timbuk 2 Desings aseTi CanTebis

mwarmoebelia. es kompania daarsda 1989 wels da dRes misi mogeba Seadgens

3,5 mln dolars weliwadSi. kompania arastabilurad izrdeboda: erT wels

is gaizarda 10%-iT, meore wels ki – 70%-iT. gasagebia, rom aseTi

arastabiluri zrda seriozuli mmarTvelobiTi problemebis wyaro gaxda

misi xelmZRvanelobisTvis. samagierod aranairi problema ar hqonda erT

sakiTxSi – mtkice gadawyvetilebaSi mxolod umaRlesi xarisxis produqcia

gamoeSva. bevri velosipedisti – kurieri Tvlis, rom Timbuk 2 CanTebi

yvelaze kargi da yvelaze popularulia. kompania sTavazobs maT imas,

rasac sxva arcerTi konkurenti ar sTavazobs: sampaneliani dizaini,

romelic saSualebas aZlevs momxmarebels damoukideblad SearCios

kombinacia 13 ferisgan. amasTan es CanTebi ar Rirs masobrivi warmoebis

CanTebze ufro Zviri. xonikats undoda Tavis sferoSi imis gakeTeba, rac

Toyota Motor-2 saavtomobilo biznesSi gaakeTa – individualizebuli

modelebis masiuri gamoSveba an momxmareblis SekveTebis warmoeba. magram

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