ADVENTURE WITH AFRICA’S MAKERS, THINKERS AND DREAMERS

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WELCOME TO THE ADVENTURE WITH AFRICA’S MAKERS, THINKERS AND DREAMERS Forget what you know about Africa, the world’s second-largest continent is journeying to new frontiers. From Tuesday to Friday this Milan Design Week, la Rinascente invites you to adventure into the Afrofuture. You’ll be able travel into space, watch Chinafrica TV, customise coffins or write-your-own African pulp fiction. COME IN-STORE AND EXPLORE THE AFROFUTURE MILAN DESIGN WEEK 09.04.2013 - 14.04.2013 AFROFUTURE.COM #AFROFUTURE
LA RINASCENTE PRESENTS A FUTURISTIC AFRICA Tech-charged, idea-fuelled, space-obsessed. forgeT whaT you know abouT africa, The world’s second-largesT conTinenT is journeying To new fronTiers. This Milan design week, advenTure wiTh la rinascenTe inTo an afrofuTurisT design culTure. La Rinascente’s fLagship stoRe wiLL be ceLebRating the woRLd’s oRiginaL design festivaL saLone deL MobiLe in dynaMic styLe foR 2013 as it pResents ‘afRofutuRe’. thRough Media, events and peRfoRMance, La Rinascente wiLL deMonstRate the exciting Mind-shift in afRican technoLogy and how it’s RadicaLLy shaping new notions of design. fRoM south afRica’s fabLabs to Kenya’s ‘siLicon savannah’, the tech booM in afRica is a ceRtainty. afRica’s digitaL diaspoRa has eLbowed its way into the afRopoLitan conveRsation, but theRe’s a neweR naRRative eMeRging – afRican design. the continent is deveLoping on its own teRMs, with savvy innovatoRs eMeRging fRoM the cReative quaRteR and RebRanding theiR uRban spaces. it’s Moving away fRoM visuaL cLichés and foRging expeRiMentaL coLLaboRations with technoLogists, wRiteRs, Musicians, photogRapheRs, iLLustRatoRs, aRchitects, codeRs, deveLopeRs and cuLtuRaL coMMentatoRs. this is a MoveMent that’s Modifying afRica’s past and pResent and bRinging it into the futuRe. this design weeK, La Rinascente wiLL show festivaL-goeRs how afRica’s newest MaKeRs, thinKeRs and dReaMeRs aRe being spuRRed on by visions of the futuRe. ‘afRofutuRe’, an expeRiMentaL pRogRaMMe cuRated by beatRice gaLiLee, wiLL aMbitiousLy initiate an inteRnationaL design discouRse aRound the exciting new conveRsations buRsting out of aLL coRneRs of afRica. gaLiLee says: ‘as the design woRLd expands its Reach beyond aesthetics to encoMpass netwoRKs, stRategies and unexpected tactics, afRica becoMes an uRgent cRiticaL voice in the gLobaL conveRsation. in the afRofutuRe we iMagine the afRican union as the woRLd’s Most poweRfuL econoMic zone, we iMagine diy space tRaveL and bioMoRphic MiLitaRized KwazuLu veRvet MonKeys. we pResent chinafRica state tv, futuRistic instRuMents and conteMpoRaRy afRican puLp fiction.’ oveR fouR days, La Rinascente invites festivaL-goeRs and consuMeRs to jouRney with theM into the afRofutuRe. taKing oveR La Rinascente’s fLagship MiLan stoRe, each day’s events wiLL bRing a foRwaRd-thinKing, futuRistic, gLobaL gaMe-changing veRsion of the woRLd’s second biggest continent. whetheR ReaL of iMagined, the afRica of today has wRapped its aRMs aRound the woRLd of toMoRRow. wRiteR, nana ocRan, who has heLped deveLop the pRoject foR La Rinascente says: ‘afRofutuRe shines a ModeRn, panafRican Light on what can, is and couLd happen in design in and beyond afRica, thRough wideR, deepeR naRRatives and expeRiMentaL Mash-ups with gLobaL innovatoRs. it’s a dynaMic pLatfoRM to KicK off the conveRsation about afRican design and to thinK big about how the RapidLy eMeRging futuRe wiLL see MouLd-bReaKing designeRs coMing up fRoM the RadicaL undeRgRound to the gLobaL MainstReaM’. fRoM Robotic Mash-ups and afRican sci-fi to bio-design and the spiRit of ‘pop cuLtuRe’ in ghanaian-Made coffins, afRican cReatives and MaKeRs thRiLLingLy ReLay the afRican expeRience fRoM theiR own point of view. Alberto bAldAn, ceo of La Rinascente says: ‘afRofutuRe is a MuLtidiscipLinaRy pRoject, LiKe hacKed Last yeaR, foR which La Rinascente is happy to give its “stage” in the veRy heaRt of MiLan. in this way we puRsue two aiMs: we give visibiLity to the taLent of Many designeRs and aRtists and we offeR to ouR pubLic an unconventionaL point of view on design and its futuRe. we LiKe to thinK of La Rinascente as both incubatoR and spReadeR of cReativity.’
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Page 5 and 6: LA RINASCENTE La Rinascente was bui
Page 7: NTURE WITH AFRICA’S WINDOWS MAKER
Page 10 and 11: wINdowS RENdERING One of africa’s
Page 12 and 13: AFRoFUTURE HUB dESIGNEd BY EREIGNIS
Page 14 and 15: TUESdAY 9 APRIL THE NEwSRoom ALL WE
Page 16 and 17: AFRoFUTURE Now! WEDNESDAY 10 APRIL
Page 18 and 19: THURSdAY 11 APRIL KANE KwEI CARPENT
Page 20 and 21: FRIdAY 12 APRIL THE SECURE TRANSPoR
Page 22 and 23: AFRoFUTURE.Com & CURATEd TwITTER CH
Page 24 and 25: ICoNIC SHoPPING BAG
Page 26 and 27: NANA oCRAN BIoGRAPHY nana ocRan is
Page 28 and 29: FOR FURTHER INFORMATION OR IMAGES P

ADVENTURE WITH AFRICA’S MAKERS, THINKERS AND DREAMERS

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