le palestre, un touchpoint per parlare al vostro pubblico - Mirata
le palestre, un touchpoint per parlare al vostro pubblico - Mirata
le palestre, un touchpoint per parlare al vostro pubblico - Mirata
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I trend glob<strong>al</strong>i segn<strong>al</strong>ano <strong>un</strong>a crescita dei<br />
mezzi <strong>al</strong>ternativi rispetto ai can<strong>al</strong>i tradizion<strong>al</strong>i<br />
Source: Myers Report<br />
Share of Marketing Revenue<br />
2004 2005 2006*<br />
Medium % % %<br />
TV 10.2 9.8 9.8<br />
Magazine 5.4 5.4 5.5<br />
Newspa<strong>per</strong> 7.1 7.0 6.8<br />
Radio 3.1 3.0 2.9<br />
Internet 1.3 1.6 1.9<br />
Outdoor 0.9 0.9 0.9<br />
S<strong>un</strong>day Supp<strong>le</strong>ments 1.0 1.0 1.0<br />
Yellow Pages 1.9 1.9 1.8<br />
Placement/Games 0.4 0.4 0.5<br />
Direct Mail 21.6 21.7 21.5<br />
Sponsorship/PR/Other 6.3 6.2 6.1<br />
Consumer Promo/Incentives 18.1 18.5 18.9<br />
Trade Promotion/Slotting 23.5 23.5 23.3<br />
*Estimate<br />
4
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