le palestre, un touchpoint per parlare al vostro pubblico - Mirata
le palestre, un touchpoint per parlare al vostro pubblico - Mirata
le palestre, un touchpoint per parlare al vostro pubblico - Mirata
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L'efficacia della TV è equiparabi<strong>le</strong> a quello del<br />
passaparola… ma il ROI sarà drammaticamente<br />
diverso 63<br />
Using the brand in the past<br />
Noticing others drinking<br />
TV ads<br />
T<strong>al</strong>king to a friend<br />
Price reductions<br />
The brand being prominently displayed<br />
Noticing how much the brand costs<br />
Signs for brand in or aro<strong>un</strong>d bar/restaurant<br />
T<strong>al</strong>king to anyone about BRAND<br />
A bar <strong>per</strong>son<br />
Posters for brand aro<strong>un</strong>d bar/clubs/restaurant<br />
Drinks coasters in bars or cafes<br />
Logo on beer glasses<br />
A sports team or sporting event sponsorship<br />
Knowing someone who has used the brand in the past<br />
The brand logo on refrigerators or freezers<br />
Seeing the brand aro<strong>un</strong>d for examp<strong>le</strong> in other peop<strong>le</strong>s homes<br />
A music or arts event sponsorship<br />
Restroom<br />
Seeing a branded tab<strong>le</strong> or umbrella at a bar or cafe<br />
Fonte: studio birre fuori casa Millward Brown<br />
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