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Analisi ristorazione - Estrogeni

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Effettuando un focus sull’area evidenziata sotto in rosso, appare ancora più evidente<br />

la distanza di Chef Express rispetto agli altri competitor (grafico 10), mentre risulta<br />

ora come leader anche Autogrill.<br />

100<br />

90<br />

80<br />

70<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

0<br />

0 20 40 60 80 100<br />

70<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

Chef Express My Chef<br />

Rodhouse Grill Autogrill Italia<br />

QUESTION MARKS<br />

BREAKDOWNS<br />

LEADERS<br />

HOPES<br />

40 50 60 70 80<br />

Chef Express My Chef Roadhouse Grill Autogrill Italia<br />

GRAFICO 10, BRANDIMENT FOCUS: X = DROMETAURO / Y = SENTIMENT (SCALA 0 / 100)<br />

12

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