Omincom Expo _ Serena Belloni

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“The big agency of the future may not even be an agency. There will be global clients whose geographical spread and multidisciplinary demands can be met professionally only through the creation of tailor-made teams of specialist agencies working together under parent company leadership” MARTIN SORRELL, CEO WPP WORLDWIDE 22
COSA STANNO FACENDO LE AZIENDE PER ADATTARSI AL NUOVO CONTESTO? 23
Page 1 and 2: Media integration e Brand entertain
Page 3 and 4: DAL PRIME TIME AL MY TIME: SNACK TV
Page 5 and 6: 5 100 90 80 70 60 50 40 30 20 10 Co
Page 7 and 8: 7 La curva giornaliera delle TV Sat
Page 9 and 10: Tv - Un tentativo di classificazion
Page 11 and 12: Le piattaforme radiofoniche e le lo
Page 13 and 14: 13 Esempi di podcast 13
Page 15 and 16: PRINTERNET E CELLULIANO 15
Page 17 and 18: 6.000.000 5.000.000 4.000.000 3.000
Page 20 and 21: Brand entertainment - Emotional eng
Page 24 and 25: Progetto Speciale Sky “IBM Innova
Page 26 and 27: Customer Journey - Amex Xmas projec
Page 28: IT IS NOT THE STRONG, NOR THE INTEL

Omincom Expo _ Serena Belloni

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