15.06.2013 Views

Omincom Expo _ Serena Belloni

Omincom Expo _ Serena Belloni

Omincom Expo _ Serena Belloni

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Television is going digital in Europe …<br />

6 out of 10 homes in the top 5 european countries are digital<br />

UK digital HH: 20.240.000<br />

7.900.000 sat<br />

8.300.000 dtt<br />

3.200.000 cable<br />

548.000 Iptv<br />

France digital HH: 12.700.000<br />

3.611.000 sat<br />

5.030.000 dtt<br />

2.714.000 cable<br />

1.932.000 Iptv<br />

Spain digital HH: 6.838.000<br />

1.560.000 sat<br />

3.090.000 dtt<br />

1.821.000 cable<br />

384.000 Iptv<br />

Germany digital HH: 31.300.000<br />

1.671.000 sat<br />

1.213.000 dtt<br />

22.458.000 cable<br />

80%<br />

43%<br />

50%<br />

Italy digital HH: 11.660.000<br />

4.660.000 sat<br />

12.222.525 dtt<br />

472.000 Iptv<br />

80%<br />

53%<br />

In Europa<br />

famiglie<br />

digitali sono<br />

81 millions =<br />

63%<br />

Fonte: MediaForum – Elaborazione Mindshare/GroupM<br />

4

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!