Social Media Plan - the California Tourism Industry Website
Social Media Plan - the California Tourism Industry Website
Social Media Plan - the California Tourism Industry Website
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Digital <strong>Plan</strong>s For 2010/2011<br />
FOUNDATIONAL CAMPAIGN EXTENSION PARTNERSHIPS <br />
Con'nue our social<br />
media outreach on<br />
major pladorms <br />
2010/2011 Digital Strategy <br />
Digital support and<br />
extension for major brand<br />
campaigns (i.e. Wine &<br />
Food, Snow, Ellen<br />
DeGeneres Show Custom<br />
Content Integra'on, PlayOn<br />
<strong>California</strong>, etc.) <br />
Explore partnerships: <br />
• Online Travel Agencies <br />
• Custom Ad Networks <br />
• Conde Nast <br />
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