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Social Media Plan - the California Tourism Industry Website

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Program of Work: <strong>California</strong> Fives<br />

VCA.com
:
54K
Uniques
<br />

Radio/PR:





<br />

95K
impressions
<br />

Press
Releases:
<br />

227K
impressions
<br />

Banner
Ads:
11M
impressions
<br />

240
Submissions
<br />

<strong>Industry</strong>
Outreach:




<br />

10K
imp
delivered
<br />

Print
Ads:

<br />

7.9M
impressions
<br />

<strong>Social</strong>
<strong>Media</strong>
<br />

Campaign Performance (as<br />

of 3/31/09)

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