Definizione di Marketing e Marketing concept

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The marketing concept• choosing and targeting appropriatecustomers• positioning your offering• interacting with those customers• controlling the marketing effort6
Marketing management process• Analysis/Audit - where are we now?• Objectives - where do we want to be?• Strategies - which way is best?• Tactics - how do we get there?• (Implementation - Getting there!)• Control - Ensuring arrival7
Page 1 and 2: Università di Roma “Tor Vergata
Page 4 and 5: “Marketing is a social andmanager
Page 8 and 9: Università di Roma “Tor Vergata
Page 11 and 12: MARKETINGCONSCIOUSNESS11
Page 14 and 15: Marketing Consciousness n°2• I m
Page 19 and 20: GLI ASSIOMIDELMARKETING19
Page 21 and 22: Assioma n°1“Il marketing riguard
Page 23 and 24: Assioma n°2Corollario 2.3• La ri
Page 25 and 26: Assioma n°3“La probabilità di r
Page 27 and 28: Assioma n°4Il marketing è un tent
Page 29 and 30: Corollario 4.4Assioma n°4• Un ma
Page 31 and 32: • L’essenza del marketing è qu
Page 33 and 34: Pensierino conclusivo• Nell’eco

Definizione di Marketing e Marketing concept

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