FOSCARINI_Catalog_Birdie-Collection_01-2021_EN-IT
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Foscarini<br />
<strong>Birdie</strong> Easy,<br />
<strong>Birdie</strong> Zero.<br />
design: Ludovica<br />
+ Roberto Palomba<br />
A reinterpretation<br />
of the classic<br />
shaded lamp<br />
with a contemporary<br />
twist.
New <strong>Birdie</strong><br />
<strong>Collection</strong> — 2020<br />
<strong>Birdie</strong> Easy,<br />
<strong>Birdie</strong> Zero<br />
design: Ludovica<br />
+ Roberto Palomba.
<strong>Birdie</strong> Easy / <strong>Birdie</strong> Zero<br />
Ludovica + Roberto<br />
Palomba, 2020<br />
New <strong>Birdie</strong><br />
Nuovi arrivi nella<br />
famiglia <strong>Birdie</strong> arricchiscono<br />
il mondo creato da questa<br />
lampada e permettono di<br />
arredare in stile coordinato<br />
un intero ambiente.<br />
Il suo design già versatile<br />
compie un passo oltre<br />
nell’estetica minimal che<br />
caratterizza la collezione.<br />
<strong>Birdie</strong> Easy sceglie uno stile<br />
semplice e rigoroso che<br />
lascia al paralume il ruolo di<br />
primattore.<br />
Disponibile nelle versioni<br />
tavolo grande, tavolo piccola<br />
e lettura, <strong>Birdie</strong> Easy si adatta<br />
con facilità agli ambienti più<br />
diversi per stile e funzione.<br />
<strong>Birdie</strong> Zero accentua<br />
il carattere minimale della<br />
lampada mantenendo il solo<br />
paralume, in versione grande<br />
e piccola.<br />
New models in<br />
the <strong>Birdie</strong> family expand<br />
the world created by this<br />
lamp, making it possible<br />
to furnish entire settings<br />
in a coordinated style.<br />
The already versatile<br />
design goes one step further<br />
with the minimal look that<br />
sets the collection apart.<br />
<strong>Birdie</strong> Easy opts for<br />
a simple, rigorous style,<br />
leaving the leading role up<br />
to the shade<br />
Available in large and<br />
small table versions and in the<br />
reading version, <strong>Birdie</strong> Easy<br />
readily adapts to the widest<br />
range of stylistic and<br />
functional settings.<br />
<strong>Birdie</strong> Zero accentuates<br />
the minimal look of the lamp,<br />
keeping only the shade, in<br />
the large and small versions.<br />
Foscarini — <strong>Birdie</strong> family<br />
005
<strong>Birdie</strong> Easy<br />
Ludovica + Roberto<br />
Palomba, 2020<br />
<strong>Birdie</strong> Easy<br />
Table<br />
007
<strong>Birdie</strong> Easy<br />
piccola / grande<br />
<strong>Birdie</strong> Easy<br />
Il paralume bianco<br />
traslucido, dalla linea<br />
leggermente svasata,<br />
è il vero protagonista<br />
garantendo un ottimo effetto<br />
luminoso, per una lampada<br />
che offre solidità, qualità e<br />
personalizzazione.<br />
The translucent white<br />
shade with slightly flaring<br />
lines is the true protagonist,<br />
guaranteeing excellent<br />
lighting performance,<br />
in a lamp that offers solidity,<br />
quality and personalization.<br />
Table<br />
Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />
009
<strong>Birdie</strong> Easy<br />
Ludovica + Roberto<br />
Palomba, 2020<br />
<strong>Birdie</strong> Easy<br />
Table<br />
<strong>01</strong>1
<strong>Birdie</strong> Easy<br />
Ludovica + Roberto<br />
Palomba, 2020<br />
<strong>Birdie</strong> Easy<br />
Table<br />
Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong> <strong>01</strong>2<br />
<strong>01</strong>3
<strong>Birdie</strong> Easy<br />
Ludovica + Roberto<br />
Palomba, 2020<br />
<strong>Birdie</strong> Easy<br />
<strong>Birdie</strong> Easy sceglie<br />
di valorizzare il colore, che<br />
da sempre caratterizza<br />
l’estetica della lampada.<br />
Oltre al classico bianco<br />
e nero, quattro nuove tinte<br />
vestono l’asta e la base in<br />
metallo, in perfetta armonia<br />
con il bianco del paralume,<br />
ingentilito da una leggera<br />
svasatura.<br />
Una ricca offerta<br />
cromatica in sintonia con<br />
le ultime tendenze del<br />
contract, per dare un tocco<br />
di stile anche all’arredo<br />
più semplice.<br />
<strong>Birdie</strong> Easy puts the<br />
accent on colour, which<br />
has always set the lamp’s<br />
characteristic image.<br />
Table<br />
Besides the classic<br />
white and black, four new<br />
hues are applied to the metal<br />
base and stem, in perfect<br />
tune with the graceful, slightly<br />
flared white shade.<br />
A varied chromatic<br />
range reflects the latest<br />
trends in the contract sector,<br />
adding a touch of style to<br />
even the simplest décor.<br />
Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong> <strong>01</strong>4<br />
<strong>01</strong>5
<strong>Birdie</strong> Easy lettura<br />
Ludovica + Roberto<br />
Palomba, 2020<br />
Floor<br />
Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />
<strong>01</strong>7
<strong>Birdie</strong> Easy lettura<br />
<strong>Birdie</strong> Easy lettura<br />
<strong>Birdie</strong> Easy tavolo grande<br />
e <strong>Birdie</strong> Easy lettura sono<br />
lampade leggere, dallo stile<br />
essenziale e dall’eccellente<br />
rapporto fra qualità e valore.<br />
I 6 colori laccati<br />
offerti come standard<br />
garantiscono ampia libertà<br />
di personalizzazione: da sole,<br />
o in combinazione con altre<br />
lampade della stessa famiglia,<br />
<strong>Birdie</strong> Easy tavolo grande<br />
e <strong>Birdie</strong> Easy lettura arredano<br />
gli ambienti più diversi per<br />
stile, gusto e atmosfera.<br />
Floor<br />
The <strong>Birdie</strong> Easy large<br />
table version and the <strong>Birdie</strong><br />
Easy reading model are light<br />
lamps with a forthright style,<br />
and an excellent price-quality<br />
ratio.<br />
The 6 lacquer colours<br />
in the standard range<br />
guarantee freedom of choice:<br />
alone or in combinations with<br />
other lamps from the same<br />
family, the <strong>Birdie</strong> Easy large<br />
table and reading lamps add<br />
flair to rooms with the widest<br />
range of styles, tastes and<br />
atmospheres.<br />
Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />
<strong>01</strong>9
<strong>Birdie</strong> Easy lettura<br />
<strong>Birdie</strong> Easy, design Ludovica + Roberto Palomba<br />
<strong>Birdie</strong> Easy<br />
/ BIRDIE EASY TAVOLO<br />
E BIRDIE EASY LETTURA<br />
PRODUCONO UNA LUCE<br />
DIFFUSA VERSO IL BASSO E<br />
SOFFUSA NELL’AMBI<strong>EN</strong>TE.<br />
/ THE BIRDIE EASY<br />
TABLE AND READING<br />
MODELS PRODUCE LIGHT<br />
AIMED DOWNWARD, THAT<br />
ALSO SPREADS INTO THE<br />
SURROUNDING SPACE.<br />
Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />
021
<strong>Birdie</strong> Zero<br />
<strong>Birdie</strong> Easy<br />
Table<br />
023
<strong>Birdie</strong> Zero<br />
grande<br />
Ludovica + Roberto<br />
Palomba, 2020<br />
<strong>Birdie</strong> Zero<br />
L’essenza fatta lampada:<br />
in <strong>Birdie</strong> Zero il diffusore<br />
coincide con la lampada<br />
stessa, nascondendo la<br />
tecnologia e liberando<br />
la sola funzione.<br />
L’estetica incisiva ma<br />
non invadente si armonizza<br />
con gli stili abitativi più vari.<br />
Una lampada robusta e<br />
accessibile, da posizionare<br />
su comodini anche di<br />
grandi strutture ricettive.<br />
Table<br />
The essence becomes<br />
a lamp: in <strong>Birdie</strong> Zero<br />
the diffuser coincides with<br />
the lamp itself, concealing<br />
the technology and<br />
displaying only the function.<br />
The distinctive but never<br />
invasive look blends perfectly<br />
with a wide range of lifestyles.<br />
A sturdy, affordable lamp, to<br />
place on bedside tables, also<br />
in large hospitality facilities.<br />
Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />
025
<strong>Birdie</strong> Easy / <strong>Birdie</strong> Zero<br />
design Ludovica + Roberto Palomba<br />
<strong>Birdie</strong> Easy,<br />
<strong>Birdie</strong> Zero.<br />
— Enjoy more:<br />
watch the<br />
video<br />
<strong>Birdie</strong> Zero<br />
Table<br />
Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />
027
<strong>Birdie</strong> Zero<br />
Ludovica + Roberto<br />
Palomba, 2020<br />
<strong>Birdie</strong> Easy, design Ludovica + Roberto Palomba<br />
<strong>Birdie</strong> <strong>Collection</strong><br />
— On location<br />
/ BIRDIE EASY E BIRDIE<br />
ZERO SONO LAMPADE DI<br />
IMPIEGO VERSATILE SIA<br />
NEL RESID<strong>EN</strong>ZIALE SIA IN<br />
LOCALI PUBBLICI.<br />
/ THE VERSATIL<strong>IT</strong>Y OF<br />
BIRDIE EASY AND BIRDIE<br />
ZERO MAKES THEM<br />
PERFECT FOR BOTH<br />
RESID<strong>EN</strong>TIAL AND PUBLIC<br />
SPACES.<br />
Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong>
<strong>Birdie</strong> Easy<br />
Ludovica + Roberto<br />
Palomba, 2020<br />
Table<br />
Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />
030<br />
031
<strong>Birdie</strong> Easy tavolo<br />
Ludovica + Roberto<br />
Palomba, 2020<br />
<strong>Birdie</strong> Easy, design Ludovica + Roberto Palomba<br />
<strong>Birdie</strong> Easy tavolo e <strong>Birdie</strong><br />
Zero sono lampade ideali<br />
per essere collocate su tavoli<br />
di varie forme e dimensioni,<br />
ma anche sui comodini,<br />
dunque di impiego versatile<br />
sia nel residenziale sia in locali<br />
pubblici, in combinazione<br />
anche con la versione da<br />
lettura, per arredare in stile<br />
coordinato camere da letto,<br />
camere di hotel, soggiorni,<br />
aree lounge e reception.<br />
Table<br />
<strong>Birdie</strong> Easy table and<br />
<strong>Birdie</strong> Zero are ideal choices<br />
for placement on tables of<br />
various forms and sizes, but<br />
also on bedside units. Their<br />
versatility makes them perfect<br />
for both residential and public<br />
spaces, also in combination<br />
with the reading version to<br />
furnish bedrooms, hotel<br />
rooms, living areas, lounges<br />
and reception zones.<br />
Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />
033
<strong>Birdie</strong> Easy tavolo<br />
Ludovica + Roberto<br />
Palomba, 2020<br />
Table<br />
Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />
035
<strong>Birdie</strong> Easy tavolo<br />
Ludovica + Roberto<br />
Palomba, 2020<br />
Table<br />
Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />
037
<strong>Birdie</strong> Easy lettura<br />
Ludovica + Roberto<br />
Palomba, 2020<br />
Floor<br />
Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />
038<br />
039
<strong>Birdie</strong> Easy<br />
lettura / tavolo<br />
Ludovica + Roberto<br />
Palomba, 2020<br />
Floor, Table<br />
Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />
041
<strong>Birdie</strong> Zero<br />
Ludovica + Roberto<br />
Palomba, 2020<br />
Zero<br />
Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />
043
<strong>Birdie</strong> Easy<br />
Ludovica + Roberto<br />
Palomba, 2020<br />
<strong>Birdie</strong> Easy<br />
grande<br />
piccola<br />
Policarbonato e metallo verniciato a liquido.<br />
Polycarbonate and varnished metal.<br />
Table<br />
61,5 - 24 1/4’’<br />
43 - 17’’<br />
220 / 240V: halo, LED retrofit Max 1x57W E27<br />
120V: halo, LED retrofit Max 1x60W E26<br />
Energy class A+, A, C<br />
25 - 9 7/8’’<br />
17 - 6 3/4’’<br />
Diffusore: bianco. Montatura: bianco, nero,<br />
rosso mattone, azzurro, giallo sabbia, verde salvia.<br />
Diffuser: white. Frame: white, black, brick red,<br />
light blue, sand yellow, sage green.<br />
Lampada da tavolo a luce diffusa. Base in lega di zinco<br />
presso fusa e stelo in alluminio entrambi verniciati<br />
a liquido. Diffusore interno opalino in policarbonato<br />
stampato a iniezione, diffusore esterno in policarbonato<br />
traslucido stampato a iniezione. L’interruttore on/off è<br />
posizionato sul cavo trasparente.<br />
Table lamp with diffused light. Die cast zinc alloy base<br />
and aluminium rod, both liquid coated. Opaline injectionmoulded<br />
polycarbonate internal diffuser, translucent<br />
injection-moulded polycarbonate external diffuser. The<br />
on/off switch is fitted on the transparent cable.<br />
Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />
045
<strong>Birdie</strong> Easy lettura<br />
Ludovica + Roberto<br />
Palomba, 2020<br />
<strong>Birdie</strong> Easy lettura<br />
Policarbonato e metallo verniciato a liquido.<br />
Polycarbonate and varnished metal.<br />
Floor<br />
220 / 240V: halo, LED retrofit Max 1x57W E27<br />
120V: halo, LED retrofit Max 1x57W E26<br />
Energy class A+, A, C<br />
150 - 59’’<br />
Diffusore: bianco. Montatura: bianco, nero,<br />
rosso mattone, azzurro, giallo sabbia, verde salvia.<br />
Diffuser: white. Frame: white, black, brick red,<br />
light blue, sand yellow, sage green.<br />
25 - 9 27/32’’<br />
Lampada da lettura a luce diffusa. Base in lega di zinco<br />
presso fusa e stelo in acciaio entrambi verniciati a liquido.<br />
Diffusore interno opalino in policarbonato stampato a<br />
iniezione, diffusore esterno in policarbonato traslucido<br />
stampato a iniezione. L’interruttore on/off è posizionato<br />
sul cavo trasparente.<br />
Floor lamp with diffused light. Die cast zinc alloy base<br />
and steel rod, both liquid coated. Opaline injectionmoulded<br />
polycarbonate internal diffuser, translucent<br />
injection-moulded polycarbonate external diffuser.<br />
The on/off switch is fitted on the transparent cable.<br />
Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />
047
<strong>Birdie</strong> Zero<br />
piccola<br />
Ludovica + Roberto<br />
Palomba, 2020<br />
<strong>Birdie</strong> Zero<br />
grande<br />
piccola<br />
29 - 11 1/2’’<br />
20,5 - 8 1/8’’<br />
25 - 9 7/8’’ 17 - 6 7/8’’<br />
Policarbonato e metallo verniciato.<br />
Polycarbonate and coated metal.<br />
<strong>Birdie</strong> Zero grande<br />
220 / 240V: halo, LED retrofit Max 1x57W E27<br />
120V: halo, LED retrofit Max 1x57W E26<br />
Energy class A+, A, C<br />
<strong>Birdie</strong> Zero piccola<br />
220 / 240V: halo, LED retrofit Max 1x57W E27<br />
120V: halo, LED retrofit Max 1x57W E26<br />
Energy class A+, A, C<br />
Table<br />
Bianco. White.<br />
Lampada da tavolo a luce diffusa. Base in acciaio<br />
verniciata a polvere. Diffusore interno opalino in<br />
policarbonato stampato a iniezione, diffusore esterno<br />
in policarbonato traslucido stampato a iniezione.<br />
L’interruttore on/off è posizionato sul cavo trasparente.<br />
Table lamp with diffused light. Powder coated steel base.<br />
Internal opal diffuser in injection molded polycarbonate,<br />
external diffuser in translucent injection molded<br />
polycarbonate. The on/off switch is positioned on<br />
the transparent cable.<br />
Foscarini — <strong>Birdie</strong> <strong>Collection</strong><br />
049
Colophon<br />
Foscarini SpA<br />
via delle Industrie 27<br />
30020 Marcon / Venezia /Italy<br />
T +39 041 595 3811<br />
foscarini@foscarini.com<br />
Foscarini Spazio Monforte<br />
Corso Monforte 19<br />
2<strong>01</strong>22 / Milano / Italy<br />
T +39 02 870 71320<br />
spaziomonforte@foscarini.com<br />
Foscarini Inc / Foscarini Spazio Soho<br />
20 Greene Street, New York<br />
NY /10<strong>01</strong>3 / USA<br />
T +1 212 247 2218<br />
T +1 212 257 4412 |Showroom<br />
foscarini.inc@foscarini.com<br />
spaziosoho@foscarini.com<br />
Foscarini Japan K.K.<br />
Tokyo / Japan<br />
foscarini.jpn@foscarini.com<br />
Foscarini International Co., Ltd.<br />
Shanghai, China<br />
foscarini.china@foscarini.com<br />
Azienda certificata<br />
UNI <strong>EN</strong> ISO 90<strong>01</strong><br />
UNI <strong>EN</strong> ISO 140<strong>01</strong><br />
Follow us:<br />
foscarini.com<br />
edizione <strong>01</strong>.<strong>2021</strong><br />
Concept and graphic design: Designwork<br />
art direction: Artemio Croatto<br />
art work: Erika Pittis<br />
Photography:<br />
Massimo Gardone / Azimut<br />
Gianluca Vassallo / White Box Studio<br />
About historical pictures at pages<br />
6 / 7 / 10 / 11 / 22 / 23:<br />
“Quando Foscarini mi chiese di interpretare le location<br />
per le nuove <strong>Birdie</strong>, ne nacque la sollecitazione di inserire<br />
le lampade in vecchi film. Ed eccole, come frammenti di<br />
film, sfilano in successione immagini dall’archivio storico<br />
Bridgeman Images. Trovare la chiave per inserire le<br />
lampade? Un’intuizione! Ho appoggiato semplicemente sulla<br />
stampa in bianco e nero una diapositiva 6x6, con all’interno lo<br />
scatto della <strong>Birdie</strong>. Magicamente, in quel piccolo quadrato,<br />
la luce illumina la scena, i colori si fanno spazio tra i grigi,<br />
l’alchimia tra analogico e digitale è compiuta. Ogni immagine<br />
è un film, ogni immagine ci fa volare altrove. Buona visione!”<br />
“When Foscarini asked me to interpret the locations for the<br />
new <strong>Birdie</strong> lamps, the idea arose of inserting the products<br />
in old films. And there they are, like snippets of movies, a<br />
parade of images from the historical archives of Bridgeman<br />
Images. How to find the key to insert the lamps? It’s a matter<br />
of intuition! I simply placed a 6x6 slide containing the shot<br />
of <strong>Birdie</strong> on the black+white print. As if by magic, in that<br />
little square light fills the scene, the colours find their way<br />
amidst the greys, the alchemy between analogue and digital<br />
suddenly happens. Every image is a film, every image makes<br />
us fly, arriving elsewhere. Happy viewing!”<br />
— Massimo Gardone, photographer<br />
Photo credits:<br />
— p. 6: Byron Company, The veranda at the Park Avenue<br />
Hotel in New York, 19<strong>01</strong>. © Bridgeman Images<br />
— p. 7: view of the city from the 10 th floor of the Rossiya Hotel,<br />
Moscow, 1966. © Tass/UIG / Bridgeman Images<br />
— p. 10: Bedford Lemere and Co., YMCA reading room,<br />
London, 1907. © Historic England / Bridgeman Images<br />
— p. 11: Byron Company, Lounge at the Hotel Knickerbocker,<br />
New York, 1906. © Bridgeman Images<br />
— p. 22: Byron Company, Lounge at the Hotel White,<br />
New York, 1937. © Bridgeman Images<br />
— p. 23: Suite in the Oriental Hotel, Bangkok, 1985 c.<br />
© Granger / Bridgeman Images<br />
Pictures from page 30 / 45, thanks to:<br />
Double Tree by Hilton Hotel, Venice North,<br />
Mogliano Veneto (Venice)