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Foscarini<br />

<strong>Birdie</strong> Easy,<br />

<strong>Birdie</strong> Zero.<br />

design: Ludovica<br />

+ Roberto Palomba<br />

A reinterpretation<br />

of the classic<br />

shaded lamp<br />

with a contemporary<br />

twist.


New <strong>Birdie</strong><br />

<strong>Collection</strong> — 2020<br />

<strong>Birdie</strong> Easy,<br />

<strong>Birdie</strong> Zero<br />

design: Ludovica<br />

+ Roberto Palomba.


<strong>Birdie</strong> Easy / <strong>Birdie</strong> Zero<br />

Ludovica + Roberto<br />

Palomba, 2020<br />

New <strong>Birdie</strong><br />

Nuovi arrivi nella<br />

famiglia <strong>Birdie</strong> arricchiscono<br />

il mondo creato da questa<br />

lampada e permettono di<br />

arredare in stile coordinato<br />

un intero ambiente.<br />

Il suo design già versatile<br />

compie un passo oltre<br />

nell’estetica minimal che<br />

caratterizza la collezione.<br />

<strong>Birdie</strong> Easy sceglie uno stile<br />

semplice e rigoroso che<br />

lascia al paralume il ruolo di<br />

primattore.<br />

Disponibile nelle versioni<br />

tavolo grande, tavolo piccola<br />

e lettura, <strong>Birdie</strong> Easy si adatta<br />

con facilità agli ambienti più<br />

diversi per stile e funzione.<br />

<strong>Birdie</strong> Zero accentua<br />

il carattere minimale della<br />

lampada mantenendo il solo<br />

paralume, in versione grande<br />

e piccola.<br />

New models in<br />

the <strong>Birdie</strong> family expand<br />

the world created by this<br />

lamp, making it possible<br />

to furnish entire settings<br />

in a coordinated style.<br />

The already versatile<br />

design goes one step further<br />

with the minimal look that<br />

sets the collection apart.<br />

<strong>Birdie</strong> Easy opts for<br />

a simple, rigorous style,<br />

leaving the leading role up<br />

to the shade<br />

Available in large and<br />

small table versions and in the<br />

reading version, <strong>Birdie</strong> Easy<br />

readily adapts to the widest<br />

range of stylistic and<br />

functional settings.<br />

<strong>Birdie</strong> Zero accentuates<br />

the minimal look of the lamp,<br />

keeping only the shade, in<br />

the large and small versions.<br />

Foscarini — <strong>Birdie</strong> family<br />

005


<strong>Birdie</strong> Easy<br />

Ludovica + Roberto<br />

Palomba, 2020<br />

<strong>Birdie</strong> Easy<br />

Table<br />

007


<strong>Birdie</strong> Easy<br />

piccola / grande<br />

<strong>Birdie</strong> Easy<br />

Il paralume bianco<br />

traslucido, dalla linea<br />

leggermente svasata,<br />

è il vero protagonista<br />

garantendo un ottimo effetto<br />

luminoso, per una lampada<br />

che offre solidità, qualità e<br />

personalizzazione.<br />

The translucent white<br />

shade with slightly flaring<br />

lines is the true protagonist,<br />

guaranteeing excellent<br />

lighting performance,<br />

in a lamp that offers solidity,<br />

quality and personalization.<br />

Table<br />

Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />

009


<strong>Birdie</strong> Easy<br />

Ludovica + Roberto<br />

Palomba, 2020<br />

<strong>Birdie</strong> Easy<br />

Table<br />

<strong>01</strong>1


<strong>Birdie</strong> Easy<br />

Ludovica + Roberto<br />

Palomba, 2020<br />

<strong>Birdie</strong> Easy<br />

Table<br />

Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong> <strong>01</strong>2<br />

<strong>01</strong>3


<strong>Birdie</strong> Easy<br />

Ludovica + Roberto<br />

Palomba, 2020<br />

<strong>Birdie</strong> Easy<br />

<strong>Birdie</strong> Easy sceglie<br />

di valorizzare il colore, che<br />

da sempre caratterizza<br />

l’estetica della lampada.<br />

Oltre al classico bianco<br />

e nero, quattro nuove tinte<br />

vestono l’asta e la base in<br />

metallo, in perfetta armonia<br />

con il bianco del paralume,<br />

ingentilito da una leggera<br />

svasatura.<br />

Una ricca offerta<br />

cromatica in sintonia con<br />

le ultime tendenze del<br />

contract, per dare un tocco<br />

di stile anche all’arredo<br />

più semplice.<br />

<strong>Birdie</strong> Easy puts the<br />

accent on colour, which<br />

has always set the lamp’s<br />

characteristic image.<br />

Table<br />

Besides the classic<br />

white and black, four new<br />

hues are applied to the metal<br />

base and stem, in perfect<br />

tune with the graceful, slightly<br />

flared white shade.<br />

A varied chromatic<br />

range reflects the latest<br />

trends in the contract sector,<br />

adding a touch of style to<br />

even the simplest décor.<br />

Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong> <strong>01</strong>4<br />

<strong>01</strong>5


<strong>Birdie</strong> Easy lettura<br />

Ludovica + Roberto<br />

Palomba, 2020<br />

Floor<br />

Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />

<strong>01</strong>7


<strong>Birdie</strong> Easy lettura<br />

<strong>Birdie</strong> Easy lettura<br />

<strong>Birdie</strong> Easy tavolo grande<br />

e <strong>Birdie</strong> Easy lettura sono<br />

lampade leggere, dallo stile<br />

essenziale e dall’eccellente<br />

rapporto fra qualità e valore.<br />

I 6 colori laccati<br />

offerti come standard<br />

garantiscono ampia libertà<br />

di personalizzazione: da sole,<br />

o in combinazione con altre<br />

lampade della stessa famiglia,<br />

<strong>Birdie</strong> Easy tavolo grande<br />

e <strong>Birdie</strong> Easy lettura arredano<br />

gli ambienti più diversi per<br />

stile, gusto e atmosfera.<br />

Floor<br />

The <strong>Birdie</strong> Easy large<br />

table version and the <strong>Birdie</strong><br />

Easy reading model are light<br />

lamps with a forthright style,<br />

and an excellent price-quality<br />

ratio.<br />

The 6 lacquer colours<br />

in the standard range<br />

guarantee freedom of choice:<br />

alone or in combinations with<br />

other lamps from the same<br />

family, the <strong>Birdie</strong> Easy large<br />

table and reading lamps add<br />

flair to rooms with the widest<br />

range of styles, tastes and<br />

atmospheres.<br />

Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />

<strong>01</strong>9


<strong>Birdie</strong> Easy lettura<br />

<strong>Birdie</strong> Easy, design Ludovica + Roberto Palomba<br />

<strong>Birdie</strong> Easy<br />

/ BIRDIE EASY TAVOLO<br />

E BIRDIE EASY LETTURA<br />

PRODUCONO UNA LUCE<br />

DIFFUSA VERSO IL BASSO E<br />

SOFFUSA NELL’AMBI<strong>EN</strong>TE.<br />

/ THE BIRDIE EASY<br />

TABLE AND READING<br />

MODELS PRODUCE LIGHT<br />

AIMED DOWNWARD, THAT<br />

ALSO SPREADS INTO THE<br />

SURROUNDING SPACE.<br />

Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />

021


<strong>Birdie</strong> Zero<br />

<strong>Birdie</strong> Easy<br />

Table<br />

023


<strong>Birdie</strong> Zero<br />

grande<br />

Ludovica + Roberto<br />

Palomba, 2020<br />

<strong>Birdie</strong> Zero<br />

L’essenza fatta lampada:<br />

in <strong>Birdie</strong> Zero il diffusore<br />

coincide con la lampada<br />

stessa, nascondendo la<br />

tecnologia e liberando<br />

la sola funzione.<br />

L’estetica incisiva ma<br />

non invadente si armonizza<br />

con gli stili abitativi più vari.<br />

Una lampada robusta e<br />

accessibile, da posizionare<br />

su comodini anche di<br />

grandi strutture ricettive.<br />

Table<br />

The essence becomes<br />

a lamp: in <strong>Birdie</strong> Zero<br />

the diffuser coincides with<br />

the lamp itself, concealing<br />

the technology and<br />

displaying only the function.<br />

The distinctive but never<br />

invasive look blends perfectly<br />

with a wide range of lifestyles.<br />

A sturdy, affordable lamp, to<br />

place on bedside tables, also<br />

in large hospitality facilities.<br />

Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />

025


<strong>Birdie</strong> Easy / <strong>Birdie</strong> Zero<br />

design Ludovica + Roberto Palomba<br />

<strong>Birdie</strong> Easy,<br />

<strong>Birdie</strong> Zero.<br />

— Enjoy more:<br />

watch the<br />

video<br />

<strong>Birdie</strong> Zero<br />

Table<br />

Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />

027


<strong>Birdie</strong> Zero<br />

Ludovica + Roberto<br />

Palomba, 2020<br />

<strong>Birdie</strong> Easy, design Ludovica + Roberto Palomba<br />

<strong>Birdie</strong> <strong>Collection</strong><br />

— On location<br />

/ BIRDIE EASY E BIRDIE<br />

ZERO SONO LAMPADE DI<br />

IMPIEGO VERSATILE SIA<br />

NEL RESID<strong>EN</strong>ZIALE SIA IN<br />

LOCALI PUBBLICI.<br />

/ THE VERSATIL<strong>IT</strong>Y OF<br />

BIRDIE EASY AND BIRDIE<br />

ZERO MAKES THEM<br />

PERFECT FOR BOTH<br />

RESID<strong>EN</strong>TIAL AND PUBLIC<br />

SPACES.<br />

Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong>


<strong>Birdie</strong> Easy<br />

Ludovica + Roberto<br />

Palomba, 2020<br />

Table<br />

Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />

030<br />

031


<strong>Birdie</strong> Easy tavolo<br />

Ludovica + Roberto<br />

Palomba, 2020<br />

<strong>Birdie</strong> Easy, design Ludovica + Roberto Palomba<br />

<strong>Birdie</strong> Easy tavolo e <strong>Birdie</strong><br />

Zero sono lampade ideali<br />

per essere collocate su tavoli<br />

di varie forme e dimensioni,<br />

ma anche sui comodini,<br />

dunque di impiego versatile<br />

sia nel residenziale sia in locali<br />

pubblici, in combinazione<br />

anche con la versione da<br />

lettura, per arredare in stile<br />

coordinato camere da letto,<br />

camere di hotel, soggiorni,<br />

aree lounge e reception.<br />

Table<br />

<strong>Birdie</strong> Easy table and<br />

<strong>Birdie</strong> Zero are ideal choices<br />

for placement on tables of<br />

various forms and sizes, but<br />

also on bedside units. Their<br />

versatility makes them perfect<br />

for both residential and public<br />

spaces, also in combination<br />

with the reading version to<br />

furnish bedrooms, hotel<br />

rooms, living areas, lounges<br />

and reception zones.<br />

Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />

033


<strong>Birdie</strong> Easy tavolo<br />

Ludovica + Roberto<br />

Palomba, 2020<br />

Table<br />

Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />

035


<strong>Birdie</strong> Easy tavolo<br />

Ludovica + Roberto<br />

Palomba, 2020<br />

Table<br />

Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />

037


<strong>Birdie</strong> Easy lettura<br />

Ludovica + Roberto<br />

Palomba, 2020<br />

Floor<br />

Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />

038<br />

039


<strong>Birdie</strong> Easy<br />

lettura / tavolo<br />

Ludovica + Roberto<br />

Palomba, 2020<br />

Floor, Table<br />

Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />

041


<strong>Birdie</strong> Zero<br />

Ludovica + Roberto<br />

Palomba, 2020<br />

Zero<br />

Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />

043


<strong>Birdie</strong> Easy<br />

Ludovica + Roberto<br />

Palomba, 2020<br />

<strong>Birdie</strong> Easy<br />

grande<br />

piccola<br />

Policarbonato e metallo verniciato a liquido.<br />

Polycarbonate and varnished metal.<br />

Table<br />

61,5 - 24 1/4’’<br />

43 - 17’’<br />

220 / 240V: halo, LED retrofit Max 1x57W E27<br />

120V: halo, LED retrofit Max 1x60W E26<br />

Energy class A+, A, C<br />

25 - 9 7/8’’<br />

17 - 6 3/4’’<br />

Diffusore: bianco. Montatura: bianco, nero,<br />

rosso mattone, azzurro, giallo sabbia, verde salvia.<br />

Diffuser: white. Frame: white, black, brick red,<br />

light blue, sand yellow, sage green.<br />

Lampada da tavolo a luce diffusa. Base in lega di zinco<br />

presso fusa e stelo in alluminio entrambi verniciati<br />

a liquido. Diffusore interno opalino in policarbonato<br />

stampato a iniezione, diffusore esterno in policarbonato<br />

traslucido stampato a iniezione. L’interruttore on/off è<br />

posizionato sul cavo trasparente.<br />

Table lamp with diffused light. Die cast zinc alloy base<br />

and aluminium rod, both liquid coated. Opaline injectionmoulded<br />

polycarbonate internal diffuser, translucent<br />

injection-moulded polycarbonate external diffuser. The<br />

on/off switch is fitted on the transparent cable.<br />

Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />

045


<strong>Birdie</strong> Easy lettura<br />

Ludovica + Roberto<br />

Palomba, 2020<br />

<strong>Birdie</strong> Easy lettura<br />

Policarbonato e metallo verniciato a liquido.<br />

Polycarbonate and varnished metal.<br />

Floor<br />

220 / 240V: halo, LED retrofit Max 1x57W E27<br />

120V: halo, LED retrofit Max 1x57W E26<br />

Energy class A+, A, C<br />

150 - 59’’<br />

Diffusore: bianco. Montatura: bianco, nero,<br />

rosso mattone, azzurro, giallo sabbia, verde salvia.<br />

Diffuser: white. Frame: white, black, brick red,<br />

light blue, sand yellow, sage green.<br />

25 - 9 27/32’’<br />

Lampada da lettura a luce diffusa. Base in lega di zinco<br />

presso fusa e stelo in acciaio entrambi verniciati a liquido.<br />

Diffusore interno opalino in policarbonato stampato a<br />

iniezione, diffusore esterno in policarbonato traslucido<br />

stampato a iniezione. L’interruttore on/off è posizionato<br />

sul cavo trasparente.<br />

Floor lamp with diffused light. Die cast zinc alloy base<br />

and steel rod, both liquid coated. Opaline injectionmoulded<br />

polycarbonate internal diffuser, translucent<br />

injection-moulded polycarbonate external diffuser.<br />

The on/off switch is fitted on the transparent cable.<br />

Foscarini — <strong>Birdie</strong> Easy <strong>Collection</strong><br />

047


<strong>Birdie</strong> Zero<br />

piccola<br />

Ludovica + Roberto<br />

Palomba, 2020<br />

<strong>Birdie</strong> Zero<br />

grande<br />

piccola<br />

29 - 11 1/2’’<br />

20,5 - 8 1/8’’<br />

25 - 9 7/8’’ 17 - 6 7/8’’<br />

Policarbonato e metallo verniciato.<br />

Polycarbonate and coated metal.<br />

<strong>Birdie</strong> Zero grande<br />

220 / 240V: halo, LED retrofit Max 1x57W E27<br />

120V: halo, LED retrofit Max 1x57W E26<br />

Energy class A+, A, C<br />

<strong>Birdie</strong> Zero piccola<br />

220 / 240V: halo, LED retrofit Max 1x57W E27<br />

120V: halo, LED retrofit Max 1x57W E26<br />

Energy class A+, A, C<br />

Table<br />

Bianco. White.<br />

Lampada da tavolo a luce diffusa. Base in acciaio<br />

verniciata a polvere. Diffusore interno opalino in<br />

policarbonato stampato a iniezione, diffusore esterno<br />

in policarbonato traslucido stampato a iniezione.<br />

L’interruttore on/off è posizionato sul cavo trasparente.<br />

Table lamp with diffused light. Powder coated steel base.<br />

Internal opal diffuser in injection molded polycarbonate,<br />

external diffuser in translucent injection molded<br />

polycarbonate. The on/off switch is positioned on<br />

the transparent cable.<br />

Foscarini — <strong>Birdie</strong> <strong>Collection</strong><br />

049


Colophon<br />

Foscarini SpA<br />

via delle Industrie 27<br />

30020 Marcon / Venezia /Italy<br />

T +39 041 595 3811<br />

foscarini@foscarini.com<br />

Foscarini Spazio Monforte<br />

Corso Monforte 19<br />

2<strong>01</strong>22 / Milano / Italy<br />

T +39 02 870 71320<br />

spaziomonforte@foscarini.com<br />

Foscarini Inc / Foscarini Spazio Soho<br />

20 Greene Street, New York<br />

NY /10<strong>01</strong>3 / USA<br />

T +1 212 247 2218<br />

T +1 212 257 4412 |Showroom<br />

foscarini.inc@foscarini.com<br />

spaziosoho@foscarini.com<br />

Foscarini Japan K.K.<br />

Tokyo / Japan<br />

foscarini.jpn@foscarini.com<br />

Foscarini International Co., Ltd.<br />

Shanghai, China<br />

foscarini.china@foscarini.com<br />

Azienda certificata<br />

UNI <strong>EN</strong> ISO 90<strong>01</strong><br />

UNI <strong>EN</strong> ISO 140<strong>01</strong><br />

Follow us:<br />

foscarini.com<br />

edizione <strong>01</strong>.<strong>2021</strong><br />

Concept and graphic design: Designwork<br />

art direction: Artemio Croatto<br />

art work: Erika Pittis<br />

Photography:<br />

Massimo Gardone / Azimut<br />

Gianluca Vassallo / White Box Studio<br />

About historical pictures at pages<br />

6 / 7 / 10 / 11 / 22 / 23:<br />

“Quando Foscarini mi chiese di interpretare le location<br />

per le nuove <strong>Birdie</strong>, ne nacque la sollecitazione di inserire<br />

le lampade in vecchi film. Ed eccole, come frammenti di<br />

film, sfilano in successione immagini dall’archivio storico<br />

Bridgeman Images. Trovare la chiave per inserire le<br />

lampade? Un’intuizione! Ho appoggiato semplicemente sulla<br />

stampa in bianco e nero una diapositiva 6x6, con all’interno lo<br />

scatto della <strong>Birdie</strong>. Magicamente, in quel piccolo quadrato,<br />

la luce illumina la scena, i colori si fanno spazio tra i grigi,<br />

l’alchimia tra analogico e digitale è compiuta. Ogni immagine<br />

è un film, ogni immagine ci fa volare altrove. Buona visione!”<br />

“When Foscarini asked me to interpret the locations for the<br />

new <strong>Birdie</strong> lamps, the idea arose of inserting the products<br />

in old films. And there they are, like snippets of movies, a<br />

parade of images from the historical archives of Bridgeman<br />

Images. How to find the key to insert the lamps? It’s a matter<br />

of intuition! I simply placed a 6x6 slide containing the shot<br />

of <strong>Birdie</strong> on the black+white print. As if by magic, in that<br />

little square light fills the scene, the colours find their way<br />

amidst the greys, the alchemy between analogue and digital<br />

suddenly happens. Every image is a film, every image makes<br />

us fly, arriving elsewhere. Happy viewing!”<br />

— Massimo Gardone, photographer<br />

Photo credits:<br />

— p. 6: Byron Company, The veranda at the Park Avenue<br />

Hotel in New York, 19<strong>01</strong>. © Bridgeman Images<br />

— p. 7: view of the city from the 10 th floor of the Rossiya Hotel,<br />

Moscow, 1966. © Tass/UIG / Bridgeman Images<br />

— p. 10: Bedford Lemere and Co., YMCA reading room,<br />

London, 1907. © Historic England / Bridgeman Images<br />

— p. 11: Byron Company, Lounge at the Hotel Knickerbocker,<br />

New York, 1906. © Bridgeman Images<br />

— p. 22: Byron Company, Lounge at the Hotel White,<br />

New York, 1937. © Bridgeman Images<br />

— p. 23: Suite in the Oriental Hotel, Bangkok, 1985 c.<br />

© Granger / Bridgeman Images<br />

Pictures from page 30 / 45, thanks to:<br />

Double Tree by Hilton Hotel, Venice North,<br />

Mogliano Veneto (Venice)

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