Marketing acid arginine, which is a well-known growth hormone stimulator. Arginine is naturally present in cows’ milk and also available as an isolated ingredient. “There is no doubt that genetics plays the most significant role in an individual’s height, with studies showing this accounts for up to 80% of final height,” says Fendell. “There is a window of opportunity where we can influence the potential height of an individual. Parents are seeking natural solutions to help their kids grow, and Healthy Height certainly fills this gap.” Unlike other nutritional products, Healthy Height is not a meal replacement, as the protein drink takes a more supplemental role, therefore still leaving room for a focus on developing healthier eating habits. A clinical trial for Healthy Height showed that children who included it in their diet for a oneyear period added 13.8% to 34% to their annual growth in height. The randomized, double-blind, placebocontrolled study was published in the Journal of Pediatrics. Serenity Kids, Austin, Texas, now offers Grass Fed A2 Whole Milk Toddler Formula. It is the first U.S. formula to use regeneratively farmed whole milk. Their team of expert moms and scientists created a nutrient-rich formula more aligned to human milk with optimized sources of protein, eight sources of quality fats, carbohydrates, prebiotics, vitamins and minerals. It does not include synthetic folic acid or industrial seed oils. It is designed to nourish both toddler and microbiome. The latter is fueled by a variety of prebiotics, including human milk oligosaccharides, galactooligosaccharides and fructooligosaccharides from inulin. SOS Hydration Inc., San Francisco, is rolling out a low-sugar electrolyte drink mix formula SOS Kids PAW Patrol. It was specially formulated for daily hydration to help keep children optimally hydrated, and actually avoid becoming dehydrated in the first place, a condition that compromises the body and mind in a variety of ways. SOS Kids has only 3 grams of sugar; is boosted with vitamins A and C, minerals zinc and magnesium; and contains no artificial additives. “SOS helps the body absorb water two to three times faster than drinking water alone and provides a better alternative for children over juices, powders and other sports drinks laden with unnecessary sugar, calories, carbohydrates and additives,” said Dr. Blanca Lizaola-Mayo, an internal medicine physician and cofounder of the company. The Author Donna Berry is a food and beverage industry consultant and editor with over 25 years experience in tracking trends and advancements in product development. 12
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