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Editorial Everyone’s Nutrition is Personal In every family there is someone who doesn’t eat their vegetables or who prefers gravy next to their meat instead of over it. There is mostly a loving mother who wants to meet all the wishes. Is this personalised nutrition? There are also people who cannot - or will not - eat nuts, fish, mushrooms, lactose or gluten products. Some choices are certainly personal, but some are determined by the physical needs of our metabolism and gut flora. These change according to age and health or temporarily, for example in pregnancy or after an operation. At first glance the whole hot topic of personalised nutrition seems like an unrealistic dream. However, the team behind the NEWTRITION X Innovation Summit scheduled alongside the upcoming Anuga fair in Cologne, Germany, have gone several steps further to bring examples of trend research and practical realisation which go beyond theoretical science. In Cologne, as well as online, on October 12th, experts will build on the experiences of the previous event which “presented current findings and solutions to the questions of what our daily diet will look like in the future, how we cook and, above all, which foods we will choose with which decision-making aids. While nutritional medicine is now relying on personalisation as an effective remedy against welfare-related diseases, technology providers are working on the tools for an all-round carefree package of health tracking, smart home appliances and nutrition plan,” as summarised by Stephanie Mauritz, Director of the Anuga show in her welcome to the Newtrition event. “At NEWTRITION X. 2021, we therefore want to place even more emphasis on practical implementation. Innovative companies and start-ups show us successful examples of how personalised products can be created and brought to the consumer. Renowned speakers show how science, nutrition advice, industry and trade together can find the way into the future of Personalised Nutrition. It can be much discussed, debated and “networked,” she concluded. The whole topic is not as unlikely as it first seems. The current Olympic Games and the various international football tournaments are full of athletes who Ian Healey Editor-in-Chief have an individual dietary plan and even amateur sport is boosted by protein products and other options. Since the discovery that food eaten by a person at a different time of day can have a different effect on his or her metabolism, the concept of personalised nutrition has developed and expanded. Now there are algorithms and artificial intelligence concepts to take it beyond our dreams. Hippocrates knew this all the time: “Let food be thy medicine and medicine be thy food.” Photo: BK Sincerely, If you like it – subscribe! food Marketing & Technology • August 2021 3 food Marketing & Technology • August 2021
