The 2018 Preview edition of IFA International, the official daily of the IFA Berlin show.
NOMADIC LIFESTYLE
NOMADIC LIFESTYLE FITNESS & ACTIVITY PRODUCT SPOTLIGHT IFA My Media FITBIT’S MOST POPULAR RANGE GETS AN UPGRADE More than two years since the launch of Charge 2, IFA 2018 sees Fitbit showcasing the latest evolution of its tracker wristband - the long-awaited Charge 3. Innovations include an inductive button with new technology that provides a more streamlined, waterproof design, increased space in the device to accommodate more sensors and a larger battery, all housed within an aerospace-grade aluminium case. It’s not only the hardware that has had an overhaul: there’s a redesigned interface, new heart rate technology providing greater TREVI STAYS ONE STEP AHEAD WITH NEW T-FIT The Trevi T-Fit 240 HB is a new, stylish state-of-the-art interactive bracelet for keeping track of sports activities and monitoring a wide range of cardiovascular functions. The T-Fit is also able to count hours of sleep and notify users of incoming calls and messages in real time while on the move. It can monitor heart rate and blood pressure, both systolic and dyastolic KEY SELLING POINTS 1 Interactive functions 2 Cardiovascular monitoring 3 Rugged, stylish design accuracy during exercise compared to Charge 2 - a better measure of calorie-burn and resting heart rate to optimise workouts, even allowing for the potential to estimate changes in blood oxygen levels. With more exercise modes, better social media connectivity, new focus on health and sleep, Fitbit continues to bring innovation to the wearables market. » HALL 4.2 / Stand 223 and also detects oxygenation, breathing, the amount of calories burned and steps and distance covered. Users can set their individual sports and exercise targets, which trigger a vibration alert when they are achieved. Compatible with iOS 8 and Android OS 4.4, it connects with smartphones for data management on FitCloud. It can monitor and store 30-days’ worth of activity data, and is rechargeable via USB. Data appears on a bright and clear water resistant LCD display. The unit is Bluetooth 4.0 compatible. » HALL 4.2 / Stand 130 KEY SELLING POINTS 1 Seven-day battery life 2 Fitbit’s most advanced sensor and algorithm technology yet 3 Refined smartwatch-style design KSIX SPLASHES OUT WITH NEW FITNESS BAND Ksix Mobile’s HR2 fitness band keeps track of sports activity in and out of the water. Featuring a dynamic 24-hour heart rate monitor, it also comes with a pedometer, a calorie counter, distance monitor and a full range of alarm, clock and time functions. It’s fully water resistant to a depth of 30 metres. It offers users four sport modes: running, cycling, trekking and swimming. Information is shown on the HR2’s bright 0.96” OLED display. There’s Bluetooth 4.0 compatibility with an operational range of 10 metres, linking to Android 8.0 and higher, and iOS 4.4 and higher. The eyecatching design makes the HR2 an attractive, rugged and practical addition to the Ksix range. » HALL 4.2 / Stand 122 KEY SELLING POINTS 1 Submersible up to 30 meters 2 24-hour heart monitoring 3 Multisport modes 66
NOMADIC LIFESTYLE MOBILE SPEAKERS PRODUCT SPOTLIGHT IFA Audio Entertainment ADVERTORIAL DiscovR, THE SMART FUTURE OF RADIO British brand Pure has introduced DiscovR, a powerful, compact and portable Alexa voice-enabled speaker which, the company claims, brings a number of features currently unseen in smart speakers today. With most hours on smart speakers spent listening to radio, Pure has built in a Music Discovery button that adds any songs you like the sound of straight to your music playlist. Quick Corners also enable users to preset any Alexa command they like, so you don’t have to say it alloud each time or when it’s not appropriate. And for clear and visible privacy from Alexa, simply push-to-close the speaker which disconnects the microphones entirely for complete piece of mind. The smart speaker also features Airplay 2, Spotify Connect and Bluetooth compatibility. » HALL 7.2b / Stand 102 KEY SELLING POINTS 1 Portable for up to 15 hours listening with USB C fast charging 2 Enhanced privacy from Alexa by closing the speaker and microphones 3 Add songs you hear on the radio straight to your music playlists ORAVA RETAIL PRESENTS CRATER 5 OUTDOOR SPEAKER When paired with any device (phone, tablet, computer, etc.) via Bluetooth A2DP or AVRCP, the Crater 5’s LED lights dance with a warm flame effect. This splash-proof wideband speaker system provides clean and dynamic sound performance: 5W (RMS), 10 hours of music playback on one charge Lithium battery, rechargeable via mini USB Power supply: 5 V, 500 mA Battery: 7.4 V / 3 600 mAh (Li-ion) KEY SELLING POINTS 1 High reliability 2 Simplicity of use 3 User friendliness Supplying the largest European retail chains, Slovakia-based Orava is following the latest technological trends and innovations to help everyone who loves a "smart and easy life", to enjoy their daily lives, bringing enjoyment thanks to the latest technologies. » HALL 3.2 / Stand 136 www.ifa-international.org IFA International • Friday 31 st August 2018 67
