Day 1 Edition - 2018 Edition

NOMADIC LIFESTYLE IN-EAR

NOMADIC LIFESTYLE IN-EAR HEADPHONES PRODUCT SPOTLIGHT IFA Audio Entertainment NEW BEOPLAY E6 FROM B&O RHA PRESENTS AWARD- WINNING MA650 AT IFA Bang & Olufsen revealed a brand new wireless earphone concept at IFA 2018 Wednesday, 29 August: the Beoplay E6. Displaying the Danish company’s renowned balance of design and acoustics, these in-ear monitors are targeted at the urban user and are an evolution of the previous models - H5 and E8. The braided cord and new tougher housing should make them lighter and more durable than their forerunners, plus the silicone ear fins have been redesigned to be secure and adjustable to different ear sizes. The batteries can charge directly from one’s smartphone, plus a neat gimmick sees small magnets installed into the earpiece design: not just to secure the pair together, reducing the risk of losing them while worn around the neck, but also attaching the earphones together magnetically automatically switches them off, thus saving battery life. » HALL 1.2 / Stand 218 KEY SELLING POINTS 1 New snap-on charger enables in-use charging 2 Even weight distribution on the cord for added comfort 3 In-line remote with three aluminium buttons and microphone Glasgow-based RHA arrive at IFA riding on the wave of success of their MA650 in-ear headphones, which recently received the Visual Grand Prix (VGP) Lifestyle Awards for 2018. The MA650 Wireless - Black is a high quality Bluetooth in-ear headphone with a refined build for lasting performance and comfort; whether working out, travelling or relaxing. The VGP Awards are one of the most respected and comprehensive consumer electronics awards in Japan, honouring innovation in technology, product design and performance. Using a custom dynamic driver (model 380.1) to deliver RHA’s signature sound quality with intuitive functionality for Android devices, the MA650 has been engineered to introduce users to “the depth and detail” of highresolution audio. » HALL 1.2 / Stand 102 KEY SELLING POINTS 1 Sweatproof & water resistant - at home, in the gym or outdoors 2 SecureFlex silicone band for adaptable comfort and durability 3 Power all-day with 12hrs playback 70

NOMADIC LIFESTYLE IFA IFA Home & Entertaiment Electronics IFA Communication IFA My Media SMARTPHONES & TABLETS PRODUCT SPOTLIGHT SMART 10” TABLET FOR SMART KIDS HISENSE SMARTPHONE COMBINES ELEGANCE AND ROBUSTNESS The Hisense C30 smartphone combines an elegant design and powerful hardware with an ultrasturdy exterior. It comes with a Gorilla Glass (4 th generation) screen and IP68 certification, which means that it is dustproof, shockproof and waterproof. Compared to the Hisense C20, the new model can be immersed even deeper in water: up to 1.5 m for at least 30 minutes. This makes the Hisense C30 ideal for outdoor adventurers who want to worry less about protecting their phone. The C30 also boasts powerful hardware: a Qualcomm Snapdragon 430 64-bit octa-core KEY SELLING POINTS 1 Elegant Design 2 Dustproof, shockproof, waterproof 3 Powerful performance chipset running at 1.4 GHz, 3 GB of RAM and LTE support. 16 and 5 megapixel rear and front cameras, a 5.2-inch Full HD IPS display (1920 × 1080 pixels) and stereo speakers make the compact device also ideal for photos and multimedia use. With a battery capacity of 3000 mAh, the C30 comes well-equipped for extended adventure trips. The 32 GB internal memory can be extended using microSD cards of up to 128 GB. » HALL 6.2 / Stand 202 Lexibook’s 10” LexiTab is the perfect fit for children who want to play and learn and for parents concerned about providing a secure online environment for their kids. The attractive and fun 10” tablet has Google Play preinstalled in it to check out the best new apps and also access other Google services such as YouTube or Google Maps. It comes loaded with games and lots of other apps to discover. Its Lexibook interface features up to four customisable profiles and parental controls: time management, NAVITEL TABLET WITH SATNAV SOFTWARE application management, Qwant Junior - a web browser that makes the internet safe for kids - and a night filter to protect the eyes. For the grown ups the LexiTab can access Android just like with any standard tablet. It also includes a silicone pouch designed to keep it safe from drops and bump. With its soft rubber material, it’s durable and lightweight and easily fits into kids’ hands. » HALL 17 / Stand 105 KEY SELLING POINTS 1 Safe for kids online 2 Robust silicone pouch 3 Pre-installed apps ZTE BLADE V9 SMARTPHONE ZTE is showing its ZTE Blade V9 smartphone at this year’s IFA. The model features a full screen design and low-light camera capabilities which, the company says, will empower consumers to explore the world and experience more. The sleek and effortless design of the ZTE Blade V9 features an industry leading screen-to-body ratio of 83.6% and provides a superior user experience that allows consumers to quickly and efficiently navigate with minimal reach. Furthermore, the dual camera lowlight technology enables consumers to capture clear and stunning night time photographs and experience low-light photography like never before, ZTE says. “The ZTE Blade V9 has redefined the mid-tier industry segment and KEY SELLING POINTS 1 Low-light camera capabilities through a dual lens 16MP camera 2 A 5.7-inch FHD+ screen and 18:9 aspect ratio provides expanded views for photos 3 Winner of an iF Design Award provides a platform for consumers to truly live without limits,” said Lixin Cheng, CEO of ZTE Mobile Devices. “The low-light camera, full screen design, and other leading features of the ZTE Blade V9 provide everything consumers need for a life of exploration, and at an affordable price.” » HALL 25 / Stand 105 Navitel T700 3G is a tablet PC with preloaded maps for GPS navigation. The Android tablet has a seveninch touch screen based on IPS technology. The quad-core CPU in Navitel T700 3G runs at 1.3GHz to ensure instant address search, fast route building and quick zoom of the map. The tablet supports 3G, Bluetooth, and WiFi. There are slots for two SIM cards and microSD cards up to 128GB. 16GB internal memory allows for the downloading of additional maps and other applications. Navitel Navigator software preinstalled on Navitel T700 3G offers KEY SELLING POINTS 1 Seven-inch touch screen based on IPS technology 2 Supports 3G, Bluetooth, and WiFi 3 Navitel Navigator software preinstalled advanced navigation features including turn-by-turn voice directions, speedcam alerts, several search types and demo routes. Maps of all European countries are included. Navitel T700 3G is delivered with pre-loaded maps of 47 countries. Every map includes residential and industrial infrastructure with address search and detailed road information. There is also a large database that includes information on filling stations, ATMs, restaurants and places of interest. » HALL 4.2 / Stand 206 www.ifa-international.org IFA International • Friday 31 st August 2018 71