I SPECIAL FEATURE I HOME
I SPECIAL FEATURE I HOME & ENTERTAINEMENT I A buyer's guide to Smart Home among the EU7 countries Smart Home automation and major appliances continue to grow, according to GfK research The market penetration of smart products is rising steadily, although smart portfolios overall are not yet mass market in most countries and categories. Smart products play directly into three of the overarching themes that are driving consumer purchase decisions in the long-term: performance, simplification and premiumisation. From January to June this year, sales of smart products recorded .6 billion (USD) for the seven major European markets. This is actually 7.2% lower than the same period in 2021, or 3.7% lower if we exclude smart TVs. Home entertainment and office is still the biggest category in terms of share, accounting for 58.2% of the overall smart market value, mainly due to smart TVs. However, the home automation and major domestic appliances categories saw the best year-todate growth in the first six months of 2022, standing at plus 9.9% and plus 2.1% respectively. Smart small domestic appliances and health categories witnessed a decline of 5.8% compared to the high baselines of the previous year. Among the EU7 countries, Germany and UK are the biggest markets for Smart Home demand. Smart Home categories grew by 3.3% in Germany and recorded a minuscule decline in UK, far below the average. Within the smart portfolio, smart voice control capabilities in the home entertainment and major domestic categories are growing faster than the average market. Within the small domestic appliances and health and home automation categories, appbased control capabilities are the core for growth. Having a tangible benefit and communicating it widely is crucial to increase the adoption of smart portfolios, the research demonstrates. In some categories to which the above applies, the share of smart products is already significantly high, for example: robot vacuum cleaners or TVs. In certain other categories, mass adoption is yet to be achieved Source: GfK Market Intelligence: Sales Tracking, EU7 coverage, USD Value & growth 2022 vs 2021, GfK Market Intelligence Smart Home TCG Report Countries: DE, IT, GB, ES, NL, BE, FR TCG Conference Deck Q2 2022 – Global Strategic Insights From January to June this year, sales of smart products recorded .6 billion (USD) for the seven major European markets Share of home entertainment and office of the overall smart market value Interested in more insights, powered by gfknewron? Click here Home automation year-to-date growth in the first six months of 2022 20 IFA INTERNATIONAL • MONDAY 5 TH SEPTEMBER 2022 news.ifa-berlin.com
I AUDIO / HOME LIFESTYLE I SPECIAL FEATURE I ADVERTORIAL TAURUS MYCOOK NEXT, the future of kitchen robot machines PurrSong makes connected devices for a happy, healthy cat Every aspect of a cat's life can be lovingly monitored and improved with the range of products being presented by PurrSong at IFA 2022. The self-titled "most sophisticated cat IoT company" PurrSong's connected devices even have a healthcare benefit via the app and new service AI.Doolittle. Smart litter boxes, including the self-cleaning LavvieBot S and the air-purifying LavvieBox, innovative water dispenser LavvieWater, and a smartwatch-collar called LavvieTAG provide a complete, connected petcare solution Hall 4.2 / Stand 402 KEY SELLING POINTS Litter boxes engineered to minimise germs and odours Fully IoT-integrated appliance range Cat health monitored and controlled via PurrSong app Taurus, the Spanish leading company in home appliances, is presenting its latest IoT generation kitchen machine, Mycook NEXT. Designed and manufactured in Barcelona, it comes with cutting-edge technology, Wi-fi connection, 10” digital touch screen, patented induction cooking system, free access to Club Mycook international community and its growing online recipe book, shopping list and voice connection to Alexa and Google Assistant. Mycook Next aims to be the future of cooking Hall 6.1 / Stand 110 KEY SELLING POINTS New design 10” touch screen, the largest of the market Upgraded interface Mycook APP for a greater user experience More than 30 cooking functions for a easier cooking ADVERTORIAL TOZO X1 sound unit is the ideal combination of a 12mm bass mid-range dynamic speaker and a balanced armature driver. The tweeter uses a customized multiway armature unit made by Knowles Electronics, a leading American acoustic component company founded in 1946. Additionally, Knowles Sound Solutions is a leading global manufacturer of moving coil speakers and receivers for cell phones and other consumer electronics. TOZO X1 sound unit reaches golden frequency Thanks to the exclusive OrigX sound technology developed by TOZO's acoustic experts, TOZO X1 device achieves the golden frequency response curve in line with the characteristics of the human ear canal with an original lossless sound effect Hall 9 / Stand 600 KEY SELLING POINTS 12mm diameter dynamic speaker with polymer composite film materials. Dynamic drivers and balanced armature drivers with crossover support LDAC HD audio-decoding technology authorised by Sony Duomondi celebrates sound and light with Spero launch The Art of Sound. This is what Duomondi invites visitors to experience at Stand 226, Hall 1.2, IFA 2022. Combining the best of Italian design with precision engineering, the company brings a new dimension to music with speakers that emit lighting effects for a multi-sensory experience. The new Spero range combines art, lighting and technology to produce stunning, high quality audio solutions. Available in three iterations – the flagship Spero 24, the portable Spero 16, and the compact Spero 10 – these Bluetooth loudspeakers are intended to enhance any space both aurally and visually KEY SELLING POINTS True wireless stereo pairing Innovative lighting effects with different modes for different moods Available for both Android and IOS Hall 1.2 / Stand 226 IFA INTERNATIONAL • MONDAY 5 TH SEPTEMBER 2022 21
