I NEWS I Huawei
I NEWS I Huawei committed to Europe with focus on health and fitness The world's best selfie camera, 'knuckle knock' touchpads and a new Strava partnership are among Huawei's trailblazing highlights at IFA 2022 The brand's commitment to innovation and technology leadership was said to be "burning as bright as ever" as its president for Western Europe William Tian took to the IFA Berlin stage for Saturday's keynote speech. An eager audience heard how the tech giant currently ranks second in the world for R&D investments - behind Google's parent company Alphabet - with a large amount allocated to Huawei Health. "Fitness and health is one of Huawei's most focused categories right now," Mr Tian said. "We have been putting a lot of resources into this area. This has led us to global number two sales of the world which means more than 100 million units of shipment last year and we have more than 350 million active users of Huawei Health." He continued: "How have we achieved such success for the past few years? Because, we put a lot of R&D into it. One example - more than 80 research institutes globally are now working with Huawei to deliver this personal technology. Another example: Huawei last year built a health and fitness lab at our headquarters to pioneer this latest technology. What are they doing right now? They are exploring new frontiers." Giving a sneak peak into the laboratory's current research projects, Mr Tian said Huawei is investigating the possibility of measuring blood sugar levels and monitoring health at high altitude with its wearable devices. The latest superstar product to emerge from its efforts is the Watch D - a classic sports watch that measures steps, has 78 workouts and can even measure blood pressure accurately. This is thanks to its mini pump and airbag technology which work hand in hand with a sensor and AI. Other areas of innovation fall into the smartphone category, with Mr Tian introducing the nova 10 series with "the world's best front camera phone" boasting 60 megapixels. The company's new partnership with Strava was also announced at IFA 2022, meaning the GPS cycling and running app will be integrated with Huawei's wearable devices. Furthermore, the MateBook X Pro was unveiled with its interesting 'knuckle knock' touchpad which enables users to take screenshots by knocking twice on its surface. Mr Tian concluded by underlining Huawei's continued commitment and investments in Europe. "We are still innovating, we are still bringing many new technologies and products to millions of loyal customers," he added Hall 6.2a / Stand 101 Huawei President for western Europe William Tian being interviewed by Ben Wood, chief analyst of CCS Insight, at a keynote speech at IFA 2022 on Saturday 8 IFA INTERNATIONAL • MONDAY 5 TH SEPTEMBER 2022 news.ifa-berlin.com
I NEWS I Honor embraces connected future, unveiling three new products and "Magic" OS Three new devices, a new operating system and forward-thinking innovations in virtual and augmented reality were featured in Honor's hybrid showcase Honor CEO George Zhao and Tony Ran, president of Honor Europe, unveiled three new devices, and shared the company's vision for a new era of connectivity during his Keynote speech at IFA Berlin on Friday. Mr. Zhao offered an exclusive preview of Honor’s upcoming smart collaboration operating system, MagicOS 7.0. The OS embraces open standards, allowing users to enjoy cross-platform and cross-device experiences. MagicOS 7.0 is based on Android, PC and IoT (internet of things) operating systems. Devices that run on different OS can therefore connect to Magic at a system level. “MagicOS 7.0 is the perfect showcase of our commitment to openness and collaboration,” explained the CEO. He continued by saying: “It is designed to work with all kinds of different devices across all uses and scenarios. Open platforms make it possible for us to develop these connected experiences.” In an informative demonstration, Mr. Zhao showcased the unique functionality of the company's operating system. He described the system saying: “Imagine working on a presentation on your PC, you can use your mouse to drag photos on your smartphone and add them directly to the slides on your PC… the video in your laptop can also be transferred to your tablet with simple drag and drop. You can drag your smartphone’s emails across the screens through the PC and add those to your tablet.” The thinking behind this unique OS was spelt out in black and white: no boundary between devices. “It’s really cool,” was the CEO’s verdict GOOD THINGS COME IN THREES Taking the stage (in-person) after Mr. Zhao’s virtual keynote was Tony Ran, president of Honor Europe. Mr. Ran was proud to unveil three new devices. First up was the Honor 70, the latest addition to the company’s high-end N Series smartphone line-up, described as Mr. Ran as “still the most popular series in the Honor portfolio.” The phone features two circular camera modules that host a triple camera system. An IMX800 sensor has a 54 megapixel resolution, with hardware that guarantees “stunning, high-definition images”. The next device that was unveiled was the Magicbook 14, dubbed by Honor as a “mobile productivity powerhouse.” The device features OS Turbo, with upgrades in battery life and a reported 20.8% increase in power efficiency when compared to the previous model. Powered by a 12th Gen Intel Core 12500H processor, and featuring a 75W battery, the MagicBook 14 promises to be a connected crowd-pleaser upon release. Lastly, in the new Honor lineup was the Honor Pad 8, featuring an immersive 12-inch 2K FullView display with a screen-to-body ratio of 87%. “It really offers the best-inclass display, especially for media and entertainment,” noted Honor's president of Europe. At just 520 grams, it is a lightweight device that features eight stereo speakers, offering what Mr. Ran described as “an immersive audio experience The gateway of the future: Honor’s investment in virtual and augmented reality Later in the presentation, Ran showcased the company’s new expansions into the world of virtual and augmented reality, especially as a means to enrich cultural heritage. “Now, I know we are here in Berlin, but let’s take a moment to turn our attention to Hamburg,” Mr. Ran said. As part of the company's partnership with the game development company Arloopa, Honor asked artists Yunuene and Timo Helgert to reimagine Hamburg’s iconic Wasserschloss building located in Speicherstadt, a UNESCO World Heritage Site. Users can use the Arloopa app to view the virtual experience. “Technology can be used to connect the physical and digital worlds together, opening a new way to understand our world,” Mr. Ran explained. Honor also announced a Spatial Audio solution which allows headphones to produce 3D sound effects, “creat[ing] the sense of immersion required for next-generation AR and VR experiences”. IFA INTERNATIONAL • MONDAY 5 TH SEPTEMBER 2022 9
