I TRADE TALK I All the
I TRADE TALK I All the tools IFA 2022 trade visitors need to make business happen IFA2022 is the perfect place for buyers to carry out their end-of-year business with leading consumer and home electronics brands. The event, one of the most efficient global meetings for industry and trade, offers a wide range services to its trade visitors to help foster productive business. For starters, the IFA Trade Visitor Centre, located in Hall 1.2., allows trade visitors to meet in a quiet and relaxing atmosphere, away from the buzz of the trade fair. This way they can carry out their business affairs without being perturbed or interrupted. Here you will also find the International Trade Press Stand, where all of the leading national and international publications are available free of charge. The International Trade Visitor Reception, which opens two hours before the trade fair's official opening time, and from 8 to 10 a.m., invites visitors to connect over a tasty free business breakfast. While those with a busy schedule can take advantage of the shuttle service, which is there to ensure trade visitor ticket holders arrive at their next appointment on time. Trade visitor tickets also grant visitors free access to this year’s IFA+ Summit Conference, the thinktank of IFA 2022 (see opposite page), taking place on Monday, 5 September. Here, under the banner "the next level of thinking", national and international experts will explore the risks and opportunities of deglobalisation. In keeping with tradition, tickets also grant visitors admission to exclusive trade visitor tours on the latest hot industry topics. These two-hour tours will be held simultaneously in English and German and focus on the following topics: • TVs • Smart Household Appliances • Fitness & Digital Health • Mobile Devices • Smart Home • Digital Audio, Wireless Speakers, Headphones • Global Markets International Sourcing Tour For more information about the trade show and events visit the official information sources, IFA International, IFA Newsroom and IFA TechTalk. Please note there will be no ticket offices on the grounds and no registration counters at the entrances. People are therefore advised to purchase their tickets online in advance 10 IFA INTERNATIONAL • MONDAY 29 TH AUGUST 2022 news.ifa-berlin.com
I TRADE TALK I EURONICS GROUP PROUD OFFICIAL SPONSOR OF UEFA WOMEN’S FOOTBALL © FNAC DARTY Euronics, the international group of national retailers, has partnered with UEFA Women’s Football, including UEFA Women’s Champions League and UEFA Women’s EURO 2022 and 2025 and the Together #WePlayStrong campaign. Three key features of Fnac Darty's approach to sustainability CEO Enrique Martinez comments on the retailer's strategic Everyday plan The 4-year commitment gives Europe's leading electronics retail group, along with its suppliers and partners, the opportunity to activate local communities and underlines the company's commitment to gender equality and diversity. The move is part of the organisation's drive to create “a human touch in a digital world“ and will provide its members with the possibility of inviting football fans to take part in activation events both online and in-store. The campaign theme ‘Everyone's Invited’ reflects the Euronics Group's position as a leading electronics retail group, which thrives on participation and collaboration. Members can tailor local activation events to their own market while partnering with local players, clubs and national teams. As part of the partnership, Euronics has secured the players' mascots during all UEFA Women's Champions League matches (starting in the knock out phase) and all UEFA Women's EURO 2022 and ‘25 matches. This gives the group an opportunity to create ‘once in a lifetime'-experiences for young football fans Funkturm Indoor Ground A30 One of the largest retailers in Europe, Fnac Darty can steer customers toward the products least likely to break, repair them if needed, buy them back, refurbish them and resell them on the second-hand market. Fnac Darty has chosen to put CSR at its core with the launch of its strategic Everyday plan. The group has taken steps towards its environmental and social commitments by introducing the decentralised governance model and implementing transparent performance indicators. Key features of the plan include focusing on employee development, encouraging sustainable consumption, reducing its impact on the climate, developing socioeconomic and cultural activities, and conducting business in an exemplary manner. CEO Enrique Martinez said: "Built on the pillars of service, advice and sustainability, the strategic plan Everyday is a genuine watershed for our Group and should enable us by 2025 to become a key ally for consumers, helping them to be sustainable in their consumption habits and daily household tasks." A cornerstone of the Everyday plan is Darty's repair service which has been a part of the company's DNA for half a century. Today, it plays a fundamental role in the group's ecosystem and bolsters its position as a leading repairer in France while reducing its impact on the environment. By making the process more easy and spontaneous, Fnac Darty encourages customers to think "repair first" and use the service more often. The team is currently working on integrating AppleCare into its mobile phone insurance. The group wants to put the spotlight on its WeFix hubs which offer onehour repairs. While there are only a few authorised Apple outlets in France at present, Fnac Darty's partnership with the tech giant plans to grow this number to 142 by meeting consumers' biggest demand - quick repairs. The company now has almost 400 technicians in training and is already carrying out 2.1 million repairs a year, with the aim of increasing this to 2.5 million by 2025. Fnac Darty said WeFix plays a massive part at the firm and its expansion is an important part of the Everyday strategic plan. The group also launched the first product care and maintenance video service this year. The innovative platform is the fresh face of the Darty Max subscription service which covers the repair of large and small domestic appliances and has attracted more than 500,000 subscribers. The product is an enhacement of the company's video sales advice service, whih offers advice to online customers. Chief operations and services officer Vincent Gufflet said the expansion "allows us to progress from simply repairing broken products, to preventing and avoiding them in the first place" IFA INTERNATIONAL • MONDAY 29 TH AUGUST 2022 11
