I NEWS I IFA 2022
I NEWS I IFA 2022 Keynotes to present the hottest topics shaping the digital world Speakers from some of the world's most innovative companies will be discussing the future, and what challenges and opportunities it holds, in this year's IFA Keynotes Cristiano Amon, CEO of Qualcomm, will kick-off the IFA keynote event at 10:00am in Hall 23 by looking at the future of connectivity and how key trends and technologies are enabling extraordinary experiences everywhere. "Sustainability as a corporate philosophy" is the focus of Hakan Bulgurlu, CEO of the Turkish household appliances manufacturer Arçelik, who will examine how companies can maintain growth without impacting the environment, between 2:00 and 2:45pm. The smart device brand Honor Device Co. will present its new strategy during their keynote "A new era of connectivity" at IFA Berlin 2022, starting at 5:00pm. It will be presented by George Zhao, CEO, and Tony Ran, President of Honor Europe, who will also be taking a closer look at how EU consumers benefit from the new Honor Smart Life products. They will be followed by leading global provider of information and communications technology (ICT) infrastructure and smart devices, Huawei, who will be giving their keynote speech on 3 September at 10:00am. Join Mike Roberts, Vice President & Global Head, Product, Partner and Technology Marketing, Qualcomm Technologies, and a panel of industry experts at 2:00pm, as they discuss disruption across diversified ecosystems, changing user experiences, and the new rules of engagement. The energy management and automation company Schneider Electric will discuss how smart home technologies and energy savings can help reduce CO 2 emissions in their keynote speech, titled "Smart Home is the Smart Option for a Sustainable Future", presented by Gwenaelle Avice- Huet, Chief Strategy & Sustainability Officer Friday, 2 Sept. 2022, Hall 23 10:00 - 10:45 a.m. Opening Keynote Qualcomm 2:00 - 2:45 p.m. Keynote Arçelik 5:00 - 5:45 p.m. Keynote HONOR Saturday, 3 Sept. 2022, Hall 23 10:30 a.m. - 11:15 a.m. Keynote Huawei 2:00 - 2:45 p.m. Qualcomm Marketing Panel 5:00 - 5:45 p.m. Keynote Schneider Electric Stay tuned with the Official IFA Podcast LISTEN HERE Subscribe at 6 IFA INTERNATIONAL • MONDAY 29 TH AUGUST 2022 news.ifa-berlin.com
I NEWS I A SNAPSHOT OF BERLIN PHOTO WEEK: Showcasing new products, innovations and experiences Wolfgang Heinen, CEO of Berlin Photo Week, gave audiences a preview of the event which is set to be held from September 2-4 at Arena Berlin, and until September 9 in various locations across the city. “The Berlin Photo Week is offering opportunities for everyone who loves to take photos”, Heinen stated. “Pictures are the most important means of communication”. The festival will showcase the most important innovations regarding photography and videography. There will be multiple opportunities for photographers to experience and express their love for the art. Additionally: during the Berlin Photo Week galleries all over Berlin are showing important photographs of well known artists. Heinen is expecting 50,000 visitors to the event. Anna-Maria Seifert, COO of Berlin Photo Week, provided an insight into the idea of the upcoming event. Companies like Leica and Whitewall will showcase new products and innovations. Tamron and Hahnemühle are also showing their products and offering so-called “fun places”. To address the younger generation, “fun places” are the right spot to experiment with different styles and gadgets, Seifert said. Exhibitors are able to design their “fun places” individually and let their creativity flow freely. Experts will also offer workshops and masterclasses during the Berlin Photo Week, show their portfolio and provide some insights into their work and art BERLIN PHOTO WEEK Press Conference ARENA Berlin 2 September, 11:00 am IFA INTERNATIONAL • MONDAY 29 TH AUGUST 2022 7
