I NEWS I © Philippe
I NEWS I © Philippe Labeguerie France makes remarkable show at Wine Paris & Vinexpo Paris 2023 with all wine regions present Discover what makes each region sip according to a fascinating new study which sheds a light on the country's latest buying habits and preferences Wine Paris & Vinexpo Paris 2023 will open its doors from February 13 to 15 in Paris Expo Porte de Versailles. France will be making a tremendous appearance. The Daily has taken a deep dive into the preferences and buying habits of each region, based on a recent survey conducted by IWSR-Wine Intelligence on behalf of Wine Paris & Vinexpo Paris. Loire Valley: Consumers are above all lovers of red wine (84%) followed by whites (74%) rosés (69%) and beer (61%). They tend to drink wine two to three times per week, according to the recent survey. In terms of appearance, the wine's traditional character is the top criteria, closely followed by taste at 85%, which is 9 points higher than the national average. Recognition of the AB and PGI labels is particularly high at 92% and 27% retrospectively, compared to the national average of 83% and 17%. Bordeaux: Once again, consumers are lovers of red wines (78%) followed by rosés (72%), whites (66%), and beer (64%). A quarter of residents drink wine once or twice a week. While they are less fond of sparkling wines, cider, and cognac. However, they all prefer to sip on wine while enjoying a good meal at home. The traditional and historical character of the wine is most important for 88% of survey respondents, driven by its appeal. While some 72% think wine helps when it comes to socialising. Here, people buy wine the least from supermarkets (1% against the 6% national average). While the level of recognition of the AB and PGI labels is around average. Rhône Valley: Consumers appreciate all the colours almost equally with reds slightly in the lead (79%), followed by whites (75%), and rosés (74%). The region also has the largest share of beer lovers (32% against the 20% national average). In terms of purchasing channels, hypermarkets (49%) supermarkets (46%) and wine merchants (45%) are on the podium, with 1/3 of consumers preferring to buy directly from producers. The traditional character of the wine comes first once again (88%), followed by its social appeal (80%). Alsace: Alsatians enjoy red wines (82%), whites (74%), rosés (64%), beer (68%) and Champagne (60%). While they are less appreciative of rum, cider and house cocktails. Epicureans at heart, they drink wine several times a week which tends to be combined with a good home meal (94% against 87% nationally). Like in the Loire Valley, the traditional character of the wine is most important, followed by taste which is 5 points higher than the national average. The level of recognition of the AB and PGI labels varies slightly compared to the national average, at 79% and 41% retrospectively, compared to the 83% and 49% national average PAYS DE LOIRE MASTERCLASSES Visitors can learn more about what makes Loire wines, renowned for their freshness and crispness, so successful around the world. MONDAY > 10.00 - 11.00 Can the wines of Centre-Loire remain lively and fresh in a changing climate? With Anne Burchett, wine marketing and communication expert, and Arnaud Bourgeois, winemaker and co-President of the BIVC (Interprofessional Bureau of Wines of Centre-Loire) MONDAY > 15.30 - 16.30 The New Wave of Loire Rosés With Gabrielle Vizzavona, journalist, taster and speaker MONDAY > 17.30 - 18.30 Centre-Loire, wines to taste young or wines for laying down with Konstantin Baum, the Institute of Masters of Wine Room 1, Hall 5.3 ALSACE MASTERCLASSES Monday 12.00 - 13.00: Young winegrowers of Alsace present the best produce from a single terroir, in white and in red With Jean-Emmanuel Simond Hall 3, The RVF Village RHÔNE VALLEY MASTERCLASSES TUESDAY > 16.30 - 17.30 Discovering Cru Rasteau, AOP du Rhône With Olivier Poels. Hall 3, The RVF Village 6 • THE DAILY • TUESDAY 7 TH FEBRUARY 2023 wineparis-vinexpo.vinexposium-connect.com
I NEWS I Spirits under Spotlight with exciting new events and spaces Wine Paris & Vinexpo Paris 2023 is dedicating an entire hall to the spirits and craft beverage industry, with a programme that promises to be more vibrant than ever A new area, dubbed the Craft Pavilion, will be reserved for the upcoming generation, with young producers of spirits and alcohol-free drinks, allowing them to promote their products in an outstanding international setting. Be Spirits has been awarded its own hall to make room for an impressive display of beverages at this year's event, from craft distilleries to household brands. The new format comes with a change in tempo stemming from a desire to meet the community’s needs through specific opening times, from 10.00 to 20.00. Featured producers include Gin and Pastis from the Distillerie de l’Ort, produced organically by a brother and sister duo in the Perigord region; rum infusions from K’ribean Cocktail- Taleya, born of a family venture in Guadeloupe; Gin with lavender accents by the Le Vadrouilleur- Maison LC 1901 distillery in Haute Provence; and the craft aperitif Vylmer Apéritifs, also produced in Provence and inspired by the 1950s. BE SPIRITS, AN EVENT WITHIN THE EVENT Spirits, craft and alcohol-free beverages are becoming even more significant in 2023, with 43 % extra floor space compared to last year's event and 44 % new exhibitors. Alongside many French exhibitors, there will be a strong international presence with Belgium, Canada, the United States, Iceland, Italy, Japan, Romania, the United Kingdom and Switzerland. We are also excited to welcome newcomers Uzbekistan, the Czech Republic, Vietnam, Bosnia Herzegovina, Lithuania, Luxembourg and Peru. AN ON! FUELLED BY CREATIVITY As part of the ON! programme, innovative events will take the stage in a new Speakeasy area, a nod to the illicit ‘speak softly’ bars of the Roaring Twenties. The 2023 Speakeasy by Wine Paris & Vinexpo will take an enterprising approach to on-trend topics in the world of spirits and mixology, yet maintain a very convivial atmosphere. The battle of the Mixologists, a new event, will bring together the industry’s most creative figures. The Speakeasy area will also play host to masterclasses, conferences and panel discussions devoted to new trends and challenges in the global spirits market. AN IMPRESSIVE LINE-UP • Battle of the Mixologists • Masterclass on Brandy curated by Lucien Bernard, • Spirits masterclass by the WSET • Masterclasses by the Japan Sake and Shochu Association • Sowine conference hosted by Marie Mascré, “Z (for zebra?): younger generations and their relationship with wines and spirits” The French Federation of Wine & Spirits Exporters will also reveal figures for French wine and spirits exports at its annual press conference at 10.00 on February 14 in the LET’S SPEAK WINE! area. Qualified oenologist, Marie Claude Ségur, R&D, Quality and Sustainability Manager, BNIA, will share the secrets of the Baco grape variety through a carefully selected and curated Armagnac tasting. Room 3, Speakeasy, at 5:30pm Tuesday, 14 February 2023 INFINITE BAR One of the go-to attractions at Be Spirits is the huge, 40-metre long Infinite Bar. This zone is a place where business meets inspiration and a focal point for the spirits industry to show off their latest concoctions. In 2023, it will welcome European, Parisian and French bars to showcase the incredible creativity of the top mixologists or up-and-coming personalities on the bartender scene. 27 spirit categories The spirit categories represented at this year's show include: Anise-based drinks, Armagnac, Cachaça, Calvados, Cognac, Cream Liqueurs, Brandies, Gin, Mezcal, RTDs, Rum, Rum infusions, Sake, Alcoholfree, Tequila, Tonic, Vermouth, Vodka and Whisky. New alcoholic drinks entering the Be Spirits repertoire include: Absinthe, liqueurs, bitter, Peru's national drink Pisco, Hard Tea and the Japanese spirit Shochu. While alcohol-free drinks are set to make their debut in the Be Spirits hall with a range of styles among them, from semisparkling, spirits and beers to mixers and tonics © Philippe Labeguerie © Philippe Labeguerie THE DAILY • TUESDAY 7 TH FEBRUARY 2023 • 7
