Vinexpo Daily 2020 Paris - Review Edition

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I NEWS IForming the

I NEWS IForming the first business event of thecalendar year dedicated to wines andspirits, Vinexpo Paris and Wine Paris, overthree days at Porte de Versailles, becamethe global epicentre of the business.In the heart of the world’s lifestyle capital,the exhibition welcomed 2,800 exhibitorsand 29,280 trade and industry members –one in three of them from outside France.The top 3 countries represented in terms ofvisitors were the United Kingdom, Belgiumand the United States.All of these national and international buyers(importers, wine merchants, restaurantand hotel owners, sommeliers, centralpurchasing agencies, distributors, specialistEDITORIALRichard BarnesEditor-in-Chief,Vinexpo DailyThe first joint Vinexpo Parisand Wine Paris:delivering on a promisewholesalers and sales agents) were able totaste the latest vintage, find new treasures,engage with the major brands and get agrasp of the incredible choice of wines andspirits from different regions around theworld.This first joint edition in February thusmarked a major milestone and establishedParis as the world's key annual event forthe industry. The show’s success, fuelled byexhibitors and visitors alike, confirmed therelevance of bringing the two complementaryevents together.Looking forward to seeing you in 2021! Thenext Vinexpo Paris and Wine Paris will takeplace from 15 to 17 February 2021.VINEXPOPARIS 2020:A REWARDINGANDIMMERSIVEEXPERIENCEAs was expected by industry players across-theboard,Vinexpo Paris and Wine Paris delivered anaction-packed programme. Numerous conferencesand round-table discussions, reflecting primeindustry issues (“Trends and major challenges in theglobal spirits market”; “Consumer expectations fororganic wines”; “E-commerce: selling wine directto-consumer”;“The future of French Wines is in theUS”; “Will there be a Winexit in the UK?”, etc.).Promotion of specific market segments tookplace in a variety of settings Environmentallyfriendlychoices (organic, biodynamic, HVE…) werepresented through the “WOW!” (World of organicwine) area and a “Wonderful Discoveries” routethrough the exhibition.40 young winegrowers were able to look for theirfirst distribution networks in France and abroadas part of the “New Wave” section. And the showwas able to offer an immersive experience in theevening across Paris with an off-site selection of65 restaurants - chosen to celebrate wine and thediversity and quality of Parisian gastronomy - and20 mixologists from the most influential Parisianbars.For the next edition, the single-minded objective ofthe organisers is to improve and enrich the overallexperience for participants - exhibitors and visitorsalike. For 2021, their shared ambition is to establishan event with even greater international scope forboth exhibitors and visitors and diversify the marketsrepresented, both nationally and internationallyVINEXPO DAILY is a CLEVERDIS Publication. 65 avenue Jules Cantini - Tour Méditerranée13006 Marseille, France - Tel: + 33 442 77 46 00SARL capitalised at €155,750 - VAT FR 95413604471 - RCS Marseille 413 604 - -© Philippe Labeguerie• Publisher: Gérard Lefebvre • Managing Director: Jean-François Pieri • Publishing Director: Jean-Guy Bienfait• Project Manager: Benjamin Klene • Editor-in-chief: Richard Barnes • Head of editorial team: John Falchetto• Editorial team: Daniel Bardsley, Liz Heron • Art Director: Hélène Beunat • Distribution Manager: Xiaojing Si• With the participation of: Bettina Badon, Jasdeep Singh, Veronika Verzhak>>>> To contact them: first name.last name@vinexpodaily.comCover: © Philippe Labeguerie & Joanna Margan • Printing: Imprimerie Frazier, Paris, France.© CLEVERDIS 2020 - Registration of Copyright February 2020. 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All brands cited in this publication areregistered trade marks and/or belong to companies which are their respective proprietors. The publishers and editorial staff decline all responsibility as to opinions formulatedin this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, nomalicious intent. The inclusion of all texts, photographs and other documents supplied by those included in this publication imply the acceptance by their authors of their freepublication therein. Documents and photographs will not be returned. It should be understood that this publication contains forward-looking statements that involve risks,uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertaintiesand assumptions include assumptions relating to the timing of the recorded date. 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I NEWS IThorstenHartmannDirector of Custom Analytics,IWSR.NOVICE WINEGROWERS WINTOP AWARDA Franco-Irish "novice" winemaker coupleleveraged Vinexpo to promote their awardwinningorganic wines.Eco-credentials moreimportant than ever- IWSR researchConsumers are becoming increasingly awareof drinks producers' ethical credentials,attendees at Vinexpo Paris were told at asession that gave forecasts for the globalbeverage industry.The trend is driven byyounger drinkers, whoare prioritising goodenvironmental performance."Younger consumers havedifferent thoughts on theworld to older consumers,"said Thorsten Hartmann,director of custom analyticsat IWSR, the drinks marketanalysis organisation."A company being ethicalis really becomingvery important, almostindispensable. You have tobe responsible in everything- from packaging, rightthrough to marketing andhow your water is treated."don't want to miss out onthe experience. It has to bea fantastic product," he said.Soft drinks companies haveyet to make significantinroads into the marketfor no-alcohol versionsof traditional drinks, butHartmann forecast that thiswould", not least becausetheir cachet rubs off onlower-end products.Some super premiumlimited editions are destinedto never be consumed,according to Hartmann,instead, being traded purelyas investments.In terms of the overall drinksmarket, IWSR's globalforecast for 2018 to 2023suggests that wine will be theonly major drinks categoryto see sales fall, with anA COMPANY BEING ETHICALIS REALLY BECOMINGVERY IMPORTANT, ALMOSTINDISPENSABLE.Irish harpsichordist EmerKirwan-Buckley and herhusband Fabrice Prioubought the Graves AOPChateau Sirio in 2015to fulfil their dream ofrunning an organic winery,and have since won fourawards.Despite having nobackground in viticulture,the awards for the winesculminated in the "Trophéedes Crus de Graves", whichthey bagged in 2019 for theChateau's dry white 2018vintage. The prestigiousaward places them inthe top ten of the GravesAppellation d'OrigineControlée (AOC).From the outset, theFranco-Irish couple aimedto take a sustainableapproach to thecultivation of vines and theenvironment, prioritisingquality over quantity.The 18 ha estate has sixha currently in productionof Merlot and CabernetSauvignon grapes for redwine and Sauvignon Blancand Semillon for white wine.The red wines are aged inFrench oak barrels, whilethe Sauvignon grapes areaged in thermo-regulatedvats and Semillon in oakbarrels.Chateau Sirio participatedin the official Graves/Sauternes stand atVinexpo Paris for the firsttime this yearThe IWSR also highlightedthe increasing demand forhealthier drinks, includinglow and no alcohol, low sugar,low carbohydrates and "freefrom". However, Hartmannsaid that health-consciousconsumers were just asdemanding about quality."They want to reduce theiralcohol intake, but theyAnother trend is for the"premiumisation" of spirits.People are drinking less, butbetter.In terms of "super premium"products, limited editionversions of well-knownbrands are "becoming areally important part of theannual 0.2% reductionforecast. Spirits sales areset to increase 0.6% a year,beer 0.7%, cider 2.0 percent,while ready-to-drink (RTD)beverages are set for a 5.6%annual sales increaseEmer Kirwan-Buckley& Fabrice PriouOwners of Chateau SirioVINEXPO DAILY • THURSDAY 20 TH FEBRUARY 2020 • 3

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