Grupo Zeta - Accenture

Grupo ZetaGrupo Zeta Makes Bold Strides Into Digital EconomyGrupo Zeta is one of the largest publishers in Spain. Companies operating under the Grupo Zeta umbrellainclude newspapers, magazines, radio and television stations, Internet services, books and multimedia, aleisure arm focusing on the management of sports-related companies, printing factories and a logistic anddistribution unit that offers its services to external publications.Grupo Zeta has always backed popular quality newspapers and maintains a policy of expansion in thissector. Only 15 years ago, El Periódico de Catalunya -the highest circulation newspaper in Catalonia wasZeta’s only daily newspaper. Now the group is present in Andorra and in seven autonomous communities:Cataluña, Aragón, Asturias, Extremadura, Castilla y León, Andalucía y Comunidad Valenciana. Additionally,the daily Sport is distributed throughout Spain. Around 600,000 individuals buy and more than 1,700,000read a Grupo Zeta publication each day in Spain. Zeta is also very active in the free publications arena,boasting almost 80 free newspapers in Spanish towns and districts. Zeta’s magazine division currently has48 publications in circulation, with popular weekly titles such as Interviu and Tiempo and 13 monthlymagazines including Man, Woman and Viajar. Interactive versions of all of these titles are on the Web atwww.zetazeta.com. The group has digital editions of many of its publications at www.elperiodico.com, aswell as Ediciones B and Zeta Multimedia which includes an on-line store (www.edicionesb.com).Grupo Zeta is also an important player in radio and TV. Among recent initiatives in the digital media sectorare the development of local portals and web sites specializing in local services, with leisure guides, andother information relevant to specific local geographic areas.Business ChallengeAs the media industry turns to the digital domain, Grupo Zeta needed to keep pace by revolutionizing andstandardizing its technology and processes across the Group. More importantly, the publisher wished toundertake this transformation as quickly as possible to surpass its competition. To achieve its overallobjective, Grupo Zeta required a common strategy across its companies and a clearly defined series ofprojects. The publisher turned to Accenture to lead its transformation.How Accenture HelpedTo begin, the Accenture team worked closely with the publisher to implement a customized SAP system.Accenture integrated the sales, invoicing and advertising management systems into one platform to helpGrupo Zeta see the complete business cycle. With the system, the publisher was able to view each revenuechannel, from the initial order to the final payment, and to manage client credit limits. Accenture rolledout the new purchasing and finance processes to the rest of the companies. Recently, Accenture extendedthe SAP system to its book and multimedia division.