NIMA Marketing A exameneisen

Inhoudsopgave
I. Examendoelstelling .................................................................................................... 3
II. Examenmethodiek ..................................................................................................... 4
III. Toelichting exameneisen ............................................................................................. 5
Exameneisen NIMA Marketing-A ......................................................................................... 6
1. MARKETING: FILOSOFIE, SYSTEEM EN BASISBEGRIPPEN .............................................. 6
2. GRONDSLAGEN VAN DE MARKETINGPLANNING ............................................................ 6
3. ANALYSE VAN DE EXTERNE OMGEVING ....................................................................... 6
4. ANALYSE VAN DE INTERNE OMGEVING ........................................................................ 8
5. MARKETINGSTRATEGIE ................................................................................................................... 9
6. PRODUCT- EN MERKENBELEID .................................................................................................... 10
7. PRIJSBELEID .................................................................................................................................... 11
8. DISTRIBUTIEBELEID ....................................................................................................................... 12
9. COMMUNICATIEBELEID .................................................................................................................. 12
10. DIGITALE MARKETING .................................................................................................................. 14
11. INTERNATIONALE MARKETING ................................................................................. 14
Literatuurlijst NIMA Marketing-A ........................................................................................ 15
Exameneisen NIMA Marketing-A
November 2011
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