Mikael Frödin Guideline Power Team member

SUPPORT THE SALMON – RECEIVE A ROD!Receive a high quality fly rod in return for your support to the wildNorwegian Atlantic salmon. In cooperation with the association ofNorwegian river owners, Guideline, has developed an exclusive flyrod series based on the renowned LeCie blanks. Support the work ofNorwegian Salmon Rivers and one of these Release, Limited Editionrods will be yours.Norwegian Salmon Rivers currently represents 70 of Norway’s best salmonrivers. From River Lakselv and Alta River up North, to River Otra and RiverMandalselva in the South. We protect the wild Atlantic salmon, seek good managementof our rivers, and provide accessible salmon fishery for all types ofanglers and fly fishermen. We are in constant dialogue with scientists, politicians andgovernment, and a number of environmental NGO’s. We are also in close contactwith dedicated salmon fishermen who share our engagement for the wild salmon.Sea lice and escapees from the fish farmers’ net pens are major threats againstthe wild Atlantic salmon. We work hard to reduce the negative impact fromthe aquaculture industry, lime stone deposition to reduce the effects ofacidic rain, increased water flow in rivers regulated for hydro power purposes,measurements against the parasite Gyrodactylus salaris, and prevention ofeffluents from the mining industry are also among our interests. Fishing forsalmon has long tradition in Norway and offers great opportunities for outdoor life andrecreation for more than 100,000 fishermen from Norway and abroad. Responsiblefishing for salmon is perhaps the best way of protecting it. Activity along the salmonrivers means a lot for rural communities and is a guarantee that negative impactsare discovered.Info: www.lakseelver.no / www.villetterlaks.noAbout the rods:Release 1: 10` #8One hand fly rod built on the renowned Le Cie blanks. Light and aggressive, butstill with enough power to handle different lines and flies. It gives you the rightfeeling when playing a smaller salmon, and you also have a powerful tool forlanding the big salmon if needed. The rod is equipped with the Norwegian SalmonRivers logo and our signature colours on the handle and blank.Release 2: 13`7`` # 9/10Two hand rod built on the renowned Le Cie blanks, just as its little sister. Wellbalanced, light, and powerful, the rod will be your perfect companion in your battleagainst big salmon. The low weight and good balance of the rod will enable longand stress free casting sessions along the rivers. As Release 1, the rod is adornedwith the logo and colours of Norwegian Salmon Rivers on the handle and blank.More info: http://www.guideline.no/en/NEWS/51