Guitarra ESP/LTD Standard Series - Habro Music

Marketing With Full Force
Habro Music´s Marketing Department has recently been developing, a series of actions in order to the company, their brands and their business
partners can compete and prosper in the increasingly competitive market.
We heavily advertise our brands through qualified publications such as Guitar Player, Modern Drummer, Sound on Sound, Musica
& Mercado, just to name a few. Added to this, all brands have its own website, in Portuguese
language, totally “up to date” with the market. Social media, newsletters, the press office, our
participation in trade fairs and road shows, besides the work of specialists and call center,
allows us to hear, interact and define the market, making everyone from the consumer to the
manufacturer, speak the same language, making relationships more fluid, beneficial, and why
not, profitable.
We seek the growth of our brands, adding genuinely Brazilian talent to our large cast of
international endorsers. The market has seen and heard,the extreme technique of Aquiles
Priester (Hangar), the brutality of Amilcar Cristófaro (Torture Squad) and Márcio André
(Eminence), the groove of Junior Vargas (Pedro Mariano), the experience of Norival D’ Angelo
(Roberto Carlos) and the wisdom of the great drummer and educator Vera Figueiredo playing
Mapex drums. At the low frequencies, we have the talent of the renowned Luis Mariutti (ex-
Angra and Shaman). The news are on account of the legend Roberto Frejat with Line 6 and
virtuoso Arthur Maia with Ampeg, whom we welcome.
Today, we are proud to say that our brand reach millions of viewers through the TV. The Mapex Roberto Frejat, Line 6 endorser.
Drums played by Vera
Figueiredo, mark their territory in the TV show Altas Horas, at Rede
Globo, one of worlds largest. The ESP guitars, Line 6 and Ampeg
amps, and once again, the Mapex Drums, equips Ultraje A Rigor in
the newest sensation of the Brazilian television: the Agora é Tarde
TV show at Band, hosted by the comedian Danilo Gentili, which is the
most viewed at it´s time.
foto: Divulgação
Arthur Maia is now an Ampeg artist.
foto: Divulgação
Mapex Saturn and Vera Figueiredo on Altas Horas.
In conclusion, all these efforts together represent Habro Music´s focus
to compete and thrive along with all our partners. But it is with humility
that we bow to our higher purpose: the music. “Because music is
what matters.”
Habro´s exclusive brands on Agora é Tarde.
foto: Divulgação
foto: Vanessa Haiat
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