Technology brands – noun or a verb?
Technology has become a key part of our lives today undoubtedly. Not a day passes without you downloading your emails, or logging on to Facebook or a similar social media networking site or using google to look up some information. In fact, names of some technology brands have crept into our vocabulary too.
Technology has become a key part of our lives today undoubtedly. Not a day passes without you downloading your emails, or logging on to Facebook or a similar social media networking site or using google to look up some information. In fact, names of some technology brands have crept into our vocabulary too.
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<strong>Technology</strong> <strong>brands</strong> <strong>–</strong> <strong>noun</strong> <strong>or</strong> a <strong>verb</strong>?<br />
<strong>Technology</strong> has become a key part of our lives today undoubtedly. Not a day passes without you<br />
downloading your emails, <strong>or</strong> logging on to Facebook <strong>or</strong> a similar social media netw<strong>or</strong>king site <strong>or</strong> using<br />
google to look up some inf<strong>or</strong>mation. In fact, names of some technology <strong>brands</strong> have crept into our<br />
vocabulary too.<br />
Here is my attempt at reproducing some sentences from our daily conversation <strong>–</strong><br />
a. Have you googled to check out about new ideas on B2B marketing?<br />
b. Why don’t you send it as a ppt instead of as a pdf?<br />
c. Can you Xerox these documents f<strong>or</strong> me please? (Not sure if this is m<strong>or</strong>e prevalent in India)<br />
d. Did you see what ABC company has tweeted about its product?<br />
e. Let’s Skype at 2pm today<br />
f. I bet this picture was photoshopped <strong>–</strong> it looks too good to be real!<br />
g. Here’s a really old one <strong>–</strong> you can make out that this is a Polaroid picture<br />
Am sure I have missed m<strong>or</strong>e usages <strong>–</strong> do add to this list if you can.<br />
Let’s pause f<strong>or</strong> a moment and examine why these <strong>brands</strong> have become a part of our day to day<br />
lingo? Obviously, their popularity and extent of adoption globally have contributed to it. Can you<br />
imagine a day without searching f<strong>or</strong> something on Google? Clearly not!<br />
At the same time, it is interesting to dwell on why some did not make it into this <strong>–</strong> f<strong>or</strong> example,<br />
although Apple products such as the iphone and ipad were instant hits, the generic term of<br />
smartphones and tablets still rule.<br />
If a brand becomes a <strong>verb</strong>, then you know it has arrived. However, that is not an <strong>or</strong>der qualifier f<strong>or</strong><br />
success.<br />
Let me know what your views on this are.<br />
Also see m<strong>or</strong>e @ http://www.prayag.com