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19<br />
HOW TO ATTRACT CUSTOMERS with <strong>FACEBOOK</strong><br />
What Does Your Customer Really Want<br />
By determining the decision process of your potential<br />
customers, you can learn how to position your ads to<br />
best target their wants and needs at any given time. A<br />
potential customer may go through the following process:<br />
s<br />
Need<br />
recognition<br />
evaluation of<br />
alternatives decision<br />
Research<br />
You will want to position yourself as the best alternative for their problem. In order to do so,<br />
make sure you recognize your customers’ problems and needs. Do some research of how<br />
current customers use your product or service and what problem it is solving for them.<br />
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