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HOW TO ATTRACT CUSTOMERS with <strong>FACEBOOK</strong><br />
Facebook Ad Manager Glossary<br />
Facebook ads manager will show you how much you spent each day, clicks per day,<br />
and what your reach is out of your total targeted market. Here are the terms Facebook<br />
users in their Ads Manager to track your success:<br />
Campaign Reach<br />
How many people have seen your ad.<br />
Frequency<br />
The number of times each person saw your ad or Sponsored Story, either in their<br />
newsfeed or on the sidebar of their profile.<br />
Social Reach<br />
How many friends of your fans have seen a sponsored story. This will only be visible if<br />
you are targeting friends of friends in Sponsored Stories.<br />
Clicks<br />
The number of people who clicked on your ad that either went to your page, external<br />
page, or event.<br />
Actions<br />
This is the number of actions taken by people within 24 hours after seeing your ad.<br />
This appears if you are promoting an app, event or page.<br />
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