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What would your company do if the dollar was worth R$ 0.95 This question was one that caused the most unease during the debates at ABTCP-PI 2009. The question was made by Gustavo Franco, partner and executive director at Rio Bravo Investimentos, and also ex- President of the Central Bank (BC), to the participants at the Siderquímica workshop, where questions were raised about the future for exporters if the Real continued to strengthen. “Imagine if your company has five years to prepare itself for an exchange rate of R$ 0.95. What would you do to maintain your business” To him, the proposal is specific to each company and should portray the points in which it is possible to improve production or cost cutting. The government Franco: “We want to have competitive also needs to be active in this process, he believes, companies, but not due to an artificial providing tools with which industries can survive this exchange system” type of challenge, offering cheap infrastructure and helping in the training of a more qualified labor force and less stringent labor laws. “The post-crisis world is different, who does nothing will die, there are those that reinvented themselves, built plants in India, other changed their business, each case is unique, but Brazil has great natural advantages, and even with adverse exchange rate conditions there is no reason to believe that we do not have a way to sustain ourselves in the area of pulp” concludes. Franco, however, affirms that the scenario is not encouraging for exporters, for now. “External demand fell and did not return, prices are low and the markets are bad. The profitability of exports is falling, because the exchange rate hurts now more than before and exporters have all the right to complain, because they have not yet earned back half of what the exchange rate has made more expensive” The bad news, he says, is that the price of the dollar will probably keep falling. If the scenario follows the last gains by the Real, there is still another 10% to 15% fall in the value of the dollar to come, which will depend on the action taken by the Government” he ends. However, Franco stresses that companies that depend on international trade cannot focus only on the problems of the exchange rate, but must focus on the points that make them competitive, always searching for long term actions. “We want the companies to be competitive, but this cannot be only by the way of an artificial exchange rate, but from the elements that we are used to call the Brazilian cost”. He explains that this Brazilian cost starts at paying of taxes on investments and infrastructure, to the stringent labor laws, which make production more expensive. One of the principal actions that should be taken by the government is to help business people, show him the right path, and a reduction of taxes. “It is necessary to have national agenda to confront these challenges, an agenda with many reforms. It does not help to wait for the exchange rate to reach R$1.50, when people will become worried, to begin to think about this”, he concludes. 28 O PAPEL - Novembro 2009
00604_281008 Inspiração verdadeira, na fábrica e no laboratório. Uma abordagem abrangente à inovação fez da Eka um dos maiores fornecedores de produtos químicos para celulose e papel do mundo. Então, ao realizar negócios com a Eka, você pode receber mais do que pediu. Patrik Simonson é um exemplo. Ele ajudou a desenvolver e aprimorar o sistema de retenção Compozil em nosso laboratório na Suécia e também trabalhou em várias aplicações novas no local onde realmente interessa – as fábricas de nossos clientes. O acesso a todos os equipamentos necessários aos fabricantes profissionais de papel deixa nossa P&D muito mais forte, na opinião de Patrik. É essencial preparar e planejar com cuidado, mas a experiência prática com produtos químicos, processos, máquinas e pessoas próximas e distantes orienta o trabalho no laboratório e torna as inovações da Eka realmente seguras de usar. E sempre que ele está na fábrica surgem novas idéias. Todas elas com um único propósito: fazer com que o processo de fabricação de papel fique muito mais competitivo. Servir de inspiração para a fabricação de papel no mundo inteiro é a nossa aspiração. Visite-nos em eka.com. Eka Chemicals do Brasil S.A. Jundiaí – São Paulo – Brasil Tel: + 55 11 4589 4800 www.eka.com
Page 3 and 4: Editorial Editorial Banco de Imagen
Page 5 and 6: Special Section ABTCP-PI 2009 ARTIG
Page 7 and 8: Entrevista Portugal busca tecnologi
Page 10 and 11: Interview Portugal seeks technology
Page 13 and 14: Coluna ABPO ABPO Column Taxa de rec
Page 16 and 17: eportagem de capa Crise expõe vant
Page 18 and 19: Inovação e economia foram os tema
Page 20 and 21: O mundo pós-crise Durante o Panora
Page 23 and 24: Cover story Photos: Image Bank ABTC
Page 25: lications of many newspapers and ot
Page 30 and 31: Homenagens Especiais Homenagens par
Page 33 and 34: Melhores Trabalhos Técnicos Fotos:
Page 35: CELULOSE / PULP Alternativas tecnol
Page 38 and 39: Melhores Trabalhos Técnicos MEIO A
Page 40 and 41: Melhores Trabalhos Técnicos PAPEL
Page 42: Melhores Trabalhos Técnicos RECUPE
Page 45 and 46: Texto: Marina Faleiros / Fotos: Ser
Page 47 and 48: Santher - Fabricante de Papéis par
Page 49 and 50: MELHORES ESTANDES Fotos: Banco de I
Page 51 and 52: EXPOSITORES EM DESTAQUE CBTI Via An
Page 53 and 54: PÖYRY TECNOLOGIA LTDA Rua Alexandr
Page 55 and 56: INTRODUÇÃO Polímeros de carboxim
Page 57 and 58: ximadamente o comportamento plásti
Page 59 and 60: Viscosidade (Pa.s) / Viscosity (Pa.
Page 61 and 62: superficial e em camada adsorvida m
Page 63 and 64: Tabela 3 / Table 3 Concentração d
Page 65 and 66: moléculas de CMC35 - mais curtas -
Page 67 and 68: INTRODUÇÃO Justificativa A automa
Page 69 and 70: Mecanismo de adaptação Adaptation
Page 71 and 72: onde se separa o carbonato de cálc
Page 73 and 74: Figura 5. Estratégia de controle d
Page 75 and 76: Temperatura 1° Apagador / 1 st Sla
Page 77: Referências / References 1. Aguiar
Page 80 and 81:
Tabela 2 - Microrregiões do Paran
Page 82 and 83:
Figura 3 - Mapas de concentração
Page 84:
Fontes: RAIS/MET, 2009; elaboraçã
Page 87 and 88:
consumidores (entre abril e setembr
Page 89 and 90:
(+65) 6438 6090 O’Papel UBM +65 6
Page 91:
ANO 2010 CALENDÁRIO PRELIMINAR DE
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