Management of Travel & Tourism Operations.pub - ICM
Management of Travel & Tourism Operations.pub - ICM
Management of Travel & Tourism Operations.pub - ICM
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>Management</strong> <strong>of</strong> <strong>Travel</strong> & <strong>Tourism</strong> <strong>Operations</strong>AccommodationTypes <strong>of</strong> AccommodationSize & Characteristics <strong>of</strong> UnitsThe Accommodation ProductProject FeasibilityFactors Influencing a Destination’s AccommodationShaping a Destination’s Accommodation MixThe Role <strong>of</strong> Tour OperatorsA CommodityThe Hotel Room as a CommodityThe Health <strong>of</strong> the Hotel & Accommodation SectorTransportAccessChangeThe <strong>Travel</strong> Marketing MixInternational LinksRoad TransportRailwaysAir TransportMarine Transport & Inland WaterwaysVisas & Facilitating EntryKey Transportation PointsCyclesCycles in GeneralProduct Life CyclesTourist Destinations Can Fall AwayChangeabilityProximity to Major MarketsObsolescenceStaying AliveMarket ResearchThe Objectives <strong>of</strong> Market ResearchThe Business ClimateStructure & ComplexityDesk ResearchIntelligenceVisitor SurveysThe Performance <strong>of</strong> the Tour OperatorsInformation SystemsDisseminating InformationEvaluating ResultsImageThe Image <strong>of</strong> a DestinationThe Core ImageThe Brand-ImageEthosThe Contemporary ViewpointSetting the ToneRomance, Familiarity & IntimacySign SystemsFiction & RealityOther Ideas <strong>of</strong> RealityThe Unfinished Image3
<strong>Management</strong> <strong>of</strong> <strong>Travel</strong> & <strong>Tourism</strong> <strong>Operations</strong>PricePrices & <strong>Tourism</strong> Receipts<strong>Tourism</strong>’s Economic ImpactLeakageReducing LeakageElasticity <strong>of</strong> DemandPrice Related to the ImageCurrency Exchange RatesThe EuroAnti Trust & Monopoly ControlsTwo-Tier PricingYield <strong>Management</strong>Key Pricing CriteriaPositioningThe Importance <strong>of</strong> PositioningThe Positioning <strong>of</strong> ‘Classics’Formulating the Marketing Mix RangeThe Positioning MatrixPromotionWhere Does Promotion Fit In?What Does Promotion Consist Of?Public & Private Sector RolesPublic & Private Sector DisharmonyThe Different Levels <strong>of</strong> PromotionJoint Public & Private Sector ApproachesIndirect PromotionThe Promotional BudgetGovernanceLooking at GovernanceManaging the <strong>Tourism</strong> SectorApproaching <strong>Tourism</strong> Sector <strong>Management</strong>The Role <strong>of</strong> the Government <strong>Tourism</strong> Administration (GTA)Words & Concepts<strong>Tourism</strong> Development PlanningConsensus BuildingInvolvement, Participation & ChangeSalesForecastingSelling <strong>Tourism</strong>FacilitationThe Product on the <strong>Travel</strong> Agent’s ShelfThe Tour Operator’s Catalogue or BrochureConsumer ProtectionReservations SystemsThe Retail <strong>Travel</strong> AgencyChecking the Retail NetworkAirlinesSelling Business & Convention <strong>Tourism</strong>The Speed <strong>of</strong> Sales Decisions4
SERVIÇO PÚBLICO FEDERALCONSELHO REGIONAL DE MEDICINA VETERINÁRIAESTADO DO PARANÁf) PRAZO DE VALIDADE DA PROPOSTA, não inferior a 60 (sessenta) dias corridos. Aspropostas que omitirem o prazo de validade serão entendidas como válidas pelo períodoestipulado neste Edital. Caso seja indicado prazo de validade da proposta inferior ao mínimopermitido, o Pregoeiro poderá efetuar diligência e, não sendo alterado esse prazo,desclassificará a proposta da licitante.2) Nos valores que forem propostos serão observadas as seguintes regras:a) Havendo a discrepância entre os valores expressos em numerais e por extenso, valerãoestes últimos;b) Havendo discrepância entre o valor unitário e o global, valerá apenas o primeiro;c) Deverão estar incluídos todos os tributos, inclusive contribuições fiscais e parafiscais, eainda quaisquer outros encargos necessários ao atendimento do serviço proposto.3) Poderão ser corrigidos automaticamente pelo Pregoeiro quaisquer erros de soma e/oumultiplicação.4) A falta de data e/ou rubrica da proposta poderá ser suprida pelo representante legal presente areunião de abertura dos envelopes de “propostas de preços” com poderes para este fim e, a falta deCNPJ e/ou endereço completo, poderá também ser preenchida de acordo com os dados constantes nosdocumentos apresentados dentro do envelope “documentos para habilitação”.CAPÍTULO VI – DO JULGAMENTO1) No julgamento das propostas, considerar-se-á vencedora aquela que obedecer as condições eespecificações estabelecidas neste Edital e apresentar o “MENOR PREÇO POR LOTE”.CAPÍTULO VII – DOS DOCUMENTOS PARA HABILITAÇÃO1) A habilitação das licitantes está condicionada à apresentação dos documentos abaixorelacionados, entregues de forma ordenada e numerados, de preferência, na seguinte ordem, de modo apermitir maior rapidez na conferência e exame:a) Ato constitutivo, estatuto ou contrato social, e alterações, devidamente registrado, em setratando de pessoas jurídicas, com comprovação da atribuição de poderes de administração aosseus agentes. Em caso de empresário individual, apresentar registro comercial;b) Prova de inscrição no Cadastro Nacional de Pessoas Jurídicas – CNPJ ou no CadastroGeral de Contribuintes (CGC) do Ministério da Fazenda;c) Prova de regularidade para com as Fazendas federal, estadual e municipal;d) Prova de regularidade trabalhista, por meio de certidão negativa expedida pelo TribunalSuperior de Trabalho;Rua: Fernandes de Barros, nº 685 – Alto da Rua XV – Curitiba – PR - CEP: 80045-390Fone: (41) 3218-9450 – Fax: (41) 3218-9451 – www.crmv-pr.org.br – e-mail: crmv-pr@crmv-pr.org.br
<strong>Management</strong> <strong>of</strong> <strong>Travel</strong> & <strong>Tourism</strong> <strong>Operations</strong>Classification & GradingThe Purposes <strong>of</strong> Classification & Grading SystemsThe Failure <strong>of</strong> Government-Driven SystemsHelping the User ChooseWho Can Operate a Classification and/or Grading System?The Difference Between Classification & GradingAdvisory Services & TrainingThe Scottish Tourist BoardInspectionPrivate Sector GuidesHuman ResourcesThe Place <strong>of</strong> Human Resources DevelopmentA Human Resources Development StrategyWorking ConditionsFuture Workforce & Training NeedsMinimum StandardsTraining Institutions & ProgrammesA National Council for <strong>Tourism</strong> Education & TrainingThe <strong>Tourism</strong> Sector Checklist – Part IManaging the SectorThe Checklist ApproachThe Structure <strong>of</strong> the ChecklistDescription <strong>of</strong> the Destination<strong>Tourism</strong> PoliciesPositioningThe Marketing MixVisitors’ The SWOT MatrixThe <strong>Tourism</strong> Sector Checklist – Part IIThe <strong>Tourism</strong> Development StrategyHuman ResourcesThe <strong>Management</strong> ToolsOrganisation & <strong>Management</strong>Reading ListMain TextThe <strong>Management</strong> <strong>of</strong> the <strong>Tourism</strong> Sector – Roger Doswell (<strong>ICM</strong>/Columbus Publishing)Alternative Texts and Further Reading<strong>Tourism</strong>: How Effective <strong>Management</strong> Makes the Difference - Roger Doswell (Butterworth Heinemann)The Journal <strong>of</strong> <strong>Tourism</strong> <strong>Management</strong> - (Butterworth Heinemann)The <strong>Management</strong> <strong>of</strong> <strong>Tourism</strong> - Burkart & Medlik (Heinemann)International Journal <strong>of</strong> <strong>Tourism</strong> <strong>Management</strong>6
Change language