brand-book-free-02

Manscape
Style Guide

CONTENTS
INTRODUCTION
2
TAGLINE USAGE
6
LOGO IDENTITY
3
COLOR PALETTE
7
LOGO SPACING
LOGO DO’S & DON’TS
4
5
TYPOGRAPHY 8

INTRODUCTION
Hello and welcome to Manscaper, the ultimate male oasis for the average Joe.
Men deserve pampering, tune-ups and relaxation just as much as the ladies.
Which is why Manscape offers a wide-variety of spa and salon treatments
designed specifically for men. From massages to facials, spa packages to nail
care, Manscape has services to rejuvenate men.
Manscape
Manscape I Style Guide I 2

LOGO IDENTITY
The Face of Manscape
The Manscape logo is the companies most important visual asset. In order for the logo to keep
its value, it must be used correctly and consistently. The preferred version of the logo is shown
to the right. Alternate versions, such as the black and white scale, size and image and type
placement are listed in this guide, and maybe more appropriate for some forms of advertisement.
The logo must be present in all communications and must not be modified or re-created; use only
approved digital files for reproduction.
Manscape
Manscape
Manscape I Style Guide I 3

LOGO SPACING
M
M
Manscape
M
Manscape
M
Manscape I Style Guide I 4

LOGO DO’S
& DON’TS
DO’S
Manscape
Manscape Manscape Manscape
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DON’TS
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Manscape I Style Guide I 5

TAGLINE USAGE
Manscape
The Male Oasis
Manscape
Escape To Mascape
Manscape I Style Guide I 6

COLOR PALETTE
BLACK
R: 0 G: 0 B: 0
MAROON
R: 150 G: 65 B: 58
WHITE
R: 255 G: 255 B: 255
Manscape I Style Guide I 7

TYPOGRAPHY
Quincho Script PERSONAL USE
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Myriad Pro
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcderfghijklmnopqrstuvwxyz
1234567890
Manscape I Style Guide I 8