06.02.2013 Views

João Carlos Lazzarini (Nielsen) - Apas

João Carlos Lazzarini (Nielsen) - Apas

João Carlos Lazzarini (Nielsen) - Apas

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

% penetração em domicílios<br />

Supermercados<br />

Tendências Mundiais no Varejo<br />

2. Formatos de Lojas: O varejo difuso<br />

Conv/Gas<br />

Warehouse<br />

Supercenters*<br />

Dollar<br />

Drugstores<br />

Mass Merch<br />

Confidential & Proprietary Copyright © 2007 The <strong>Nielsen</strong> Company<br />

45<br />

43<br />

50<br />

50<br />

51<br />

58<br />

59<br />

*Includes Kmart, Target & Wal-Mart Supercenters<br />

67<br />

86<br />

83<br />

87<br />

A penetração em<br />

distintos canais se<br />

altera ao longo do<br />

tempo<br />

95<br />

100<br />

99<br />

2001<br />

2005<br />

14

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!