Marketing in transportul public - URTP
Marketing in transportul public - URTP
Marketing in transportul public - URTP
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…aproape aproape de t<strong>in</strong>e<br />
SC TRANSMIXT SA, Bistrita, str.Sigmirului nr.16, tel/fax:0263/233.459, www.transmixtbn.ro
<strong>Market<strong>in</strong>g</strong> <strong>in</strong> <strong>transportul</strong> <strong>public</strong><br />
30 de ani de experienta <strong>in</strong> domeniul<br />
<strong>transportul</strong>ui ;<br />
2003 societatea a fost privatizata<br />
2006 compania a obt<strong>in</strong>ut certificarea<br />
pe sistemul <strong>in</strong>tegrat de management al<br />
calitatii si mediului<br />
SC TRANSMIXT SA, Bistrita, str.Sigmirului nr.16, tel/fax:0263/233.459, www.transmixtbn.ro
<strong>Market<strong>in</strong>g</strong> <strong>in</strong> <strong>transportul</strong> <strong>public</strong><br />
Cercetarea conceptului – transport <strong>public</strong><br />
de persoane<br />
Identificarea consumatorului<br />
Identificarea competitorilor<br />
Stabilirea costului de start up<br />
Identificarea pericolelor si a oportunitatilor<br />
Crearea unui plan de market<strong>in</strong>g<br />
Stabilirea echipei de management<br />
SC TRANSMIXT SA, Bistrita, str.Sigmirului nr.16, tel/fax:0263/233.459, www.transmixtbn.ro
<strong>Market<strong>in</strong>g</strong> <strong>in</strong> <strong>transportul</strong> <strong>public</strong><br />
Orientrea catre consumator<br />
Atragerea de clienti noi pr<strong>in</strong> oferirea unor<br />
valori superioare<br />
Cunoasterea necesitatilor de mobilitate ale<br />
acestora<br />
SC TRANSMIXT SA, Bistrita, str.Sigmirului nr.16, tel/fax:0263/233.459, www.transmixtbn.ro
<strong>Market<strong>in</strong>g</strong> <strong>in</strong> <strong>transportul</strong> <strong>public</strong><br />
Teme abordate<br />
Economii f<strong>in</strong>anciare<br />
Pachete de facilitati<br />
Siguranta deplasarii<br />
Dim<strong>in</strong>uarea stresului<br />
Reducerea traficului<br />
Scaderea nivelului de poluare<br />
SC TRANSMIXT SA, Bistrita, str.Sigmirului nr.16, tel/fax:0263/233.459, www.transmixtbn.ro
<strong>Market<strong>in</strong>g</strong> <strong>in</strong> <strong>transportul</strong> <strong>public</strong><br />
Proiectul BENEFIT<br />
<br />
<br />
<strong>URTP</strong>-iulie 2007 –Proiectul BENEFIT<br />
SC Transmixt SA Bistrita – septembrie 2007 – oras<br />
demonstrator<br />
www.eu-benefit.eu<br />
SC TRANSMIXT SA, Bistrita, str.Sigmirului nr.16, tel/fax:0263/233.459,<br />
www.transmixtbn.ro
<strong>Market<strong>in</strong>g</strong> <strong>in</strong> <strong>transportul</strong> <strong>public</strong><br />
Conceperea si elaborarea unui site<br />
<br />
<br />
<br />
<br />
<br />
www.transmixtbn.ro<br />
Afisarea hartii cu reteaua de trasee si a<br />
programelor de circulatie<br />
Organizarea de tombole periodice<br />
Campanii de promovare a diverselor discount-uri<br />
Campanii de <strong>in</strong>formare<br />
Forumuri de prezentare<br />
SC TRANSMIXT SA, Bistrita, str.Sigmirului nr.16, tel/fax:0263/233.459, www.transmixtbn.ro
Harta traseelor<br />
SC TRANSMIXT SA, Bistrita, str.Sigmirului nr.16,<br />
tel/fax:0263/233.459,www.transmixtbn.ro
Forum prezentare<br />
SC TRANSMIXT SA, Bistrita, str.Sigmirului nr.16, tel/fax:0263/233.459, www.transmixtbn.ro
Forum prezentare<br />
SC TRANSMIXT SA, Bistrita, str.Sigmirului nr.16, tel/fax:0263/233.459,<br />
www.transmixtbn.ro
<strong>Market<strong>in</strong>g</strong> <strong>in</strong> <strong>transportul</strong> <strong>public</strong><br />
Actiuni recente<br />
Campanie de promovare/<strong>in</strong>formare<br />
TV Bistrita<br />
Atragerea<br />
elevilor<br />
SC TRANSMIXT SA, Bistrita, str.Sigmirului nr.16, tel/fax:0263/233.459,<br />
www.transmixtbn.ro
<strong>Market<strong>in</strong>g</strong> <strong>in</strong> <strong>transportul</strong> <strong>public</strong><br />
Actiuni de <strong>in</strong>formare<br />
SC TRANSMIXT SA, Bistrita, str.Sigmirului nr.16, tel/fax:0263/233.459, www.transmixtbn.ro
<strong>Market<strong>in</strong>g</strong> <strong>in</strong> <strong>transportul</strong> <strong>public</strong><br />
Va multumesc pentru atentie!<br />
office@transmixtbn.ro<br />
SC TRANSMIXT SA, Bistrita, str.Sigmirului nr.16, tel/fax:0263/233.459, www.transmixtbn.ro
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