Romania Retail Summit - Blue Business Media

13:55PURCHASING, SALES& PRIVATE LABELS:Chairman: Claudiu Ciobanu, Chief Editior Retail-FMCG.ro9:30 Registration and morning coffee10:0010:30Chairman: Claudiu Ciobanu, Chief Editior Retail-FMCG.ro14:25 Panel discussionTypical mistakes made by producers working withretail chainsValentin Serban, Purchasing Director, Billa RomaniaAlin Fetita, CEO, Sam Mills GroupRobert Cimpoca, Director Achiziţii NonFoods&Drinks, Retail Alba Com15:05 Coffee break15:30 Fundamental re-designing of structure byrationalizing the product range (reducing SKU's)Robert Cimpoca, Purchasing Director, Retail Alba Com16:00The future and development directions of private labelsRobert Krzak, Board Member, Commercial Director,Tradis WholesaleTrends in retail: the existing challenges andopportunitiesAura Radulescu, Purchasing Director, Cora Hypermarkets16:30 End of Purchasing, sales & private labels session17:10 Speed networking session: round table meeting ofretailers and producers, cocktail18:00 End of the first dayWhich product categories continue to offer a greatpotential for developing private labelsLarisa Matasaru, Purchasing Manager, CoraHypermarketsEffective strategy for products (innovation,expanding the range, packaging, quality)Mihai Vasilescu, Marketing Director, RompakPARALLEL SESSIONS:4th October13:5514:25SHOPPER MARKETING& CATEGORY MANAGEMENT14:55 Coffee break15:205th OctoberChairman: Al Kamara, CEO, Wave Division9:30 Registration and morning coffee10:0010:30Chairman: Al Kamara, CEO, Wave DivisionCategory Management in the category of fresh dairyproductsBancu Valentin, Head of Category Management,DanoneShopper marketing: strategy and tools for brandmanagement at point of saleJacek Kotarbinski, General Manager, POPAI PolandApplication of efficient & effective promotionalstrategies, execution & evaluationCristina Sotropa, Category Manager and VisibilityEast Balkans, PepsiCo15:50 End of Shopper marketing & category managementsession17:10 Speed networking session: round table meeting ofretailers and producers, cocktail18:00 End of the first dayConsumer behavior in economic crisis situation,reaction of producers, distributors and retailers– challenges brought by the marketLoredana Butnaru, Executive Director, Marelvi ImpexInfluence of promotions on customers and theirlong-term impact on various categoriesCarmen Miron, Trade Manager Modern Market,Coca-Cola HBC11:00 Coffee break11:00 Coffee break11:25The role and importance of a producer in shaping theprivate label marketEugen Popa, Private Label Manager, Vascar11:25The future of brands in the age of private labelsTudor Turtudau, Manager Group Brand ReckittBenckiser Balkans11:5512:25 Lunch13:25Collaboration between producers and a distributor inselling private labelsMirela Lupas, Technical & Production Director, FarmecCost effective and practical ways for avoidingdisputes over the ownership of the trade markRadu Bozocea, Partner, Weizmann Ariana & Partners13:55 End of the congressSimultaneous translation both in English and Romanian will be provided11:55 Panel discussionMarketers and researchers – effectiveness and useof research techniques at the point of saleTatiana Soldeanu, Marketing Director, PambacSabin Fane, Marketing Manager, Billa RomaniaCristian Moanta, Independent Expert12:35 Lunch13:35Tools for effective supporting product category salesViorel Ognean, Sales Development Director, Diageo14:05 End of the congress