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5 July 2017<br />

Tel: (061)279600. e-mail: toprevs@namibian.com.na (sales), j.solomons@namibian.com.na (editorial)<br />

Land Rover and Red Cross<br />

Give Back<br />

• Jonathan Solomons<br />

Land Rover and the Namibia Red<br />

Cross (NRC) society are teaming<br />

up in efforts to give back to the<br />

community.<br />

Although the partnership has been<br />

ongoing for almost half a century globally,<br />

this will be the first time the two<br />

are partnering in the country.<br />

“The Hope Crosses Any Terrain<br />

initiative has been part of the Land<br />

Rover’s corporate social responsibility<br />

globally and in conjunction with the<br />

Namibia Red Cross, the initiative has<br />

been adopted by Land Rover Windhoek<br />

locally,” marketing manager for Novel<br />

Motors, Hayley Allen, said.<br />

Land Rover will be collecting various<br />

items such as non-perishable foods,<br />

clothing and sanitary pads to be distributed<br />

by NRC to communities in need.<br />

Land Rover is currently collecting for<br />

two causes. The first of these causes<br />

is to restore and uplift the dignity of<br />

teenage Namibian girls by providing a<br />

‘Dignity Pack’. A Dignity Pack consists<br />

of a bar of soap, a face cloth, sanitary<br />

towels, toothpaste and a toothbrush.<br />

“The second cause is to assist the<br />

most vulnerable and needy individuals<br />

in Namibia with anything that we can<br />

collect: Tinned food, non-perishable<br />

items, blankets, clothes, towels, toys,<br />

colouring in books and books,” Allen<br />

said. “The Namibia Red Cross will distribute<br />

these items to those in need,” she<br />

added.<br />

Windhoek residents will have the<br />

opportunity to donate items through<br />

PARTNERS ... Liezl Brockerhoff of Land Rover and Bience<br />

Gawanas, chair of the Namibia Red Cross governing board,<br />

stand with one of the boxes in which the public can place<br />

their donations.<br />

collection points that will be situated<br />

at various points in the capital including<br />

the Land Rover showroom at 444<br />

Independence Avenue, the service department<br />

and at certain shops, so keep<br />

an eye out.<br />

The initiative was launched yesterday<br />

morning at the Land Rover showroom,<br />

where memebrs of the media<br />

engaged with the Land Rover team as<br />

well as representatives of NRC.<br />

Bience Gawanas, chair of the Namibia<br />

Red Cross governing board,<br />

said it is important for the public to understand<br />

that NRC is a humanitarian<br />

organisation that was started to lighten<br />

the burden of the most destitute communities<br />

in Namibia.<br />

“Communities know their needs,”<br />

she said, adding that NRC has through<br />

years of community work also identified<br />

which communities has what<br />

needs and will distribute all donations<br />

accordingly.<br />

“When you start taking care of babies,<br />

and start taking care of the youth,<br />

you are in fact creating the adults<br />

which Namibia will need one day,”<br />

Photos: Jonathan Solomons<br />

BRANDED ... The all new Range Rover Discovery Sport will serve as the donor vehicle for the<br />

duration of the initiative.<br />

Gawanas said, adding that many of the<br />

items donated will also go to young<br />

children and babies.<br />

Gawanas said NRC would eventually<br />

like to see initiatives like this take<br />

place across the country, however for<br />

now donations will only be collected<br />

in Windhoek.<br />

“At the moment we are really looking<br />

at starting here in the Khomas region<br />

and to see how it works. When<br />

you start a new a initiative, you want<br />

to make sure you learn from whatever<br />

lessons there are, and to make sure you<br />

improve on those lessons,” she said.<br />

Gawanas praised Kenya for passing<br />

a law that will provide free sanitary<br />

pads for girls, and expressed<br />

that if Namibia doesn’t move in this<br />

direction, it is the public’s responsibility<br />

to make sure every girl can go to<br />

school without feeling ashamed. “Part<br />

of it has to do with our cultures and<br />

traditions that sees menstruation as<br />

something dirty,” Gawanas said. “I<br />

personally feel if we are distributing<br />

condoms free of charge, we can also<br />

do the same with sanitary towels,” she<br />

added.<br />

“It’s not just new things we are looking<br />

for. We are looking at whatever<br />

can be given so that we can distribute<br />

to those who are in need,” Gawanas<br />

concluded, adding that donors do not<br />

necessarily have to buy something or<br />

donate money, but can also look inside<br />

their own homes for anything they do<br />

not need any more.<br />

FILL UP THE BOOT ... The Discovery Sport’s boot will be filled<br />

up with all the items that were donated and will be distributed<br />

by the Namibia Red Cross.<br />

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