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<strong>UOP</strong> <strong>BRM</strong> <strong>353</strong> <strong>Week</strong> 1 <strong>Loyal</strong> <strong>Customer</strong> <strong>Worksheet</strong> <strong>NEW</strong><br />
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<strong>BRM</strong> <strong>353</strong> <strong>Week</strong> 1 <strong>Loyal</strong> <strong>Customer</strong> <strong>Worksheet</strong><br />
Complete the <strong>Loyal</strong> <strong>Customer</strong> <strong>Worksheet</strong>.<br />
Cite all sources according to APA formatting guidelines.<br />
Click on the Assignment Files tab to submit the worksheet.<br />
Select a brand in which you are familiar and/or are a loyal<br />
consumer (This will be the basis for future assignments).<br />
Cite all outside sources according to APA formatting guidelines.<br />
Complete the following chart in 90- to 175- words:<br />
Identify the four components of brand position:<br />
Analyze the brand position in its niche/market as it relates to<br />
the four components of brand position in 90- to 175- words.<br />
Based on the readings, what is the difference between a<br />
product and a brand? Compare the two in no more than 175-<br />
words.<br />
Explain in 90- to 175- words what strategies you propose for<br />
the brand based on the identified challenges and opportunities.<br />
Identify current challenges and opportunities for the brand:<br />
Evaluate brand equity in 90- to 175- words.
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