UOP BRM 353 Week 2 Product Brand Development Phase I

UOP BRM 353 Week 2 Product Brand Development Phase I (2
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BRM 353 Week 2 Product Brand Development Phase I
Students will be working in their Learning Team as a
development team, creating and developing their own
brand/product throughout the remainder of the course.
For the first phase of development:
Identify the target market.
Define the brand elements using the six building blocks
discussed in the readings.
Define the brand equity position.
Create a brand management strategy for the brand and its
products.
How should the product be promoted/marketed?
Develop a social media strategy.
Identify and address the challenges and opportunities as they
relate to the brand’s niche and competition.
Create a 7- to 10-slide PowerPoint® presentation to present
your brand or product.

Include speaker notes to add more detail and explanation to
each slide.
Submit the assignment to the Assignment Files tab.