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<strong>BM350</strong> <strong>Marketing</strong> <strong>Management</strong><br />
<strong>Assignment</strong> 4 (<strong>Ashworth</strong> <strong>College</strong>)<br />
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<strong>BM350</strong> <strong>Marketing</strong> <strong>Management</strong> <strong>Assignment</strong> 4 (<strong>Ashworth</strong> <strong>College</strong>)<br />
Preview:<br />
Customer Perceived Value<br />
A customer buys an item on the off chance that he sees that he will get more esteem from the item that what<br />
he pays, and different items won't give more esteem. The client's apparent esteem is the distinction between<br />
the advantages from the item as saw by the client and the cost of the advertising. The benefits from a product<br />
offering is the monetary value of the economic, functional, psychological, and social benefits a customer<br />
expects from the product (Kotler & Keller, 2007).<br />
etc.
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