Total Market Trends Year-End Review & 2018 Market Predictions
In a year hell-bent on ripping the seams of the American tapestry, U.S. consumers have proven resilient and capable of weathering political storms, natural disasters, and racial unrest. Fraught with economic uncertainty, the ambiguity that clouded the country’s trajectory did little to stymie the optimism that defined consumer sentiment among key demographics going into 2017.
In a year hell-bent on ripping the seams of the American tapestry, U.S. consumers have proven resilient and capable of weathering political storms, natural disasters, and racial unrest. Fraught with economic uncertainty, the ambiguity that clouded the country’s trajectory did little to stymie the optimism that defined consumer sentiment among key demographics going into 2017.
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<strong>Total</strong> <strong>Market</strong> <strong>Trends</strong>: <strong>Year</strong>-<strong>End</strong> <strong>Review</strong> &<br />
<strong>2018</strong> <strong>Market</strong> <strong>Predictions</strong><br />
In a year hell-bent on ripping the seams of the American tapestry, U.S. consumers<br />
have proven resilient and capable of weathering political storms, natural disasters,<br />
and racial unrest. Fraught with economic uncertainty, the ambiguity that clouded the<br />
country’s trajectory did little to stymie the optimism that defined consumer<br />
sentiment among key demographics going into 2017.<br />
Consumers felt good about their financial situations and were ready to spend more<br />
on big ticket items across key industries, including technology. As the <strong>Total</strong> <strong>Market</strong>’s<br />
appetite for technology grew, so did demand for streaming services. Innovations in<br />
technology also ignited a boon for retailers this holiday season, as consumers shifted<br />
to mobile devices to purchase holiday gifts online.<br />
Our recent report, ThinkNow 2017 <strong>Total</strong> <strong>Market</strong> <strong>Trends</strong>, combines these findings<br />
and more into a comprehensive narrative of <strong>Total</strong> <strong>Market</strong> Research consumer<br />
behavior over the last twelve months and the marketing implications for <strong>2018</strong>.<br />
Download our detailed report here:<br />
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Download the full detailed report for free. Please click the link below to get your copy<br />
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December 14th, 2017|African-American <strong>Market</strong> Research, Asian-American <strong>Market</strong> Research, Blog, Consumer<br />
Sentiment, Hispanic <strong>Market</strong> Research, Integrated <strong>Market</strong> Research, <strong>Market</strong> Research Professionals, Multicultural<br />
Consumers, Online <strong>Market</strong> Research, <strong>Total</strong> <strong>Market</strong> Research, <strong>Total</strong> <strong>Market</strong> Views<br />
About the Author: Mario X. Carrasco<br />
Mario X. Carrasco is Co-Founder and Principal of ThinkNow Research, an awardwinning<br />
culturally-integrated market research agency based in Burbank, CA. The<br />
agency integrates Hispanic, African-American, and Asian insights into custom<br />
market research for companies and government agencies looking to thrive in a<br />
changing demographic environment.Under his co-leadership, ThinkNow Research<br />
has successfully launched several innovative market research initiatives, such as<br />
DigaYGane.com, one of the largest and most representative Hispanic online panels<br />
in the industry as well as the first Minority Business Owner (B2B) Panel in the U.S.
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