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[Podcast] ThinkNow Voice™ Total Market Smart Speaker Purchase Habits
The demand for voice technology is sweeping across a digitally dependent consumer base. From Google Home to Amazon’s Alexa, smart speakers are popping up in homes across America, decorating countertops and end tables with sleek listening devices that stand ready to respond to the owner’s request. A recent study by Juniper Research finds that 55% of homes will have smart speakers by the year 2020. And as the quality of voice technology continues to improve, these numbers will most likely grow.
The demand for voice technology is sweeping across a digitally dependent consumer base. From Google Home to Amazon’s Alexa, smart speakers are popping up in homes across America, decorating countertops and end tables with sleek listening devices that stand ready to respond to the owner’s request. A recent study by Juniper Research finds that 55% of homes will have smart speakers by the year 2020. And as the quality of voice technology continues to improve, these numbers will most likely grow.
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[<strong>Podcast</strong>] <strong>ThinkNow</strong> Voice <strong>Total</strong> <strong>Market</strong><br />
<strong>Smart</strong> <strong>Speaker</strong> <strong>Purchase</strong> <strong>Habits</strong><br />
The demand for voice technology is sweeping across a digitally dependent<br />
consumer base. From Google Home to Amazon’s Alexa, smart speakers are<br />
popping up in homes across America, decorating countertops and end tables with<br />
sleek listening devices that stand ready to respond to the owner’s request. A recent<br />
study by Juniper Research finds that 55% of homes will have smart speakers by the<br />
year 2020. And as the quality of voice technology continues to improve, these<br />
numbers will most likely grow.<br />
Listen in as special guest, Juleyka Lantigua-Williams, CEO &<br />
Founder of Lantigua Williams & Co., joins Mario X. Carrasco, Managing Partner at<br />
<strong>ThinkNow</strong> Research for the #<strong>ThinkNow</strong>MRX <strong>Podcast</strong> Series, to discuss the<br />
findings of <strong>ThinkNow</strong> Voice, our recent market research study on how adoption of<br />
home voice devices like smart speakers differ among multicultural consumers:<br />
Download our detailed report here:<br />
Download This Study<br />
Download the full detailed report for free. Please click the link below to get your copy<br />
now.<br />
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November 21st, 2017|African-American <strong>Market</strong> Research, Asian-American <strong>Market</strong> Research, Blog, Hispanic<br />
<strong>Market</strong> Research, Integrated <strong>Market</strong> Research, Multicultural Consumers, Online <strong>Market</strong> Research, <strong>Podcast</strong>, <strong>Total</strong><br />
<strong>Market</strong> Research<br />
About the Author: Mario X. Carrasco<br />
Mario X. Carrasco is Co-Founder and Principal of <strong>ThinkNow</strong> Research, an awardwinning<br />
culturally-integrated market research agency based in Burbank, CA. The<br />
agency integrates Hispanic, African-American, and Asian insights into custom
market research for companies and government agencies looking to thrive in a<br />
changing demographic environment.Under his co-leadership, <strong>ThinkNow</strong> Research<br />
has successfully launched several innovative market research initiatives, such as<br />
DigaYGane.com, one of the largest and most representative Hispanic online panels<br />
in the industry as well as the first Minority Business Owner (B2B) Panel in the U.S.
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