MKT 700 Milestone 3 Integrated Marketing Communication Plan
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<strong>MKT</strong> <strong>700</strong> <strong>Milestone</strong> 3 <strong>Integrated</strong><br />
<strong>Marketing</strong> <strong>Communication</strong> <strong>Plan</strong><br />
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<strong>MKT</strong> <strong>700</strong> <strong>Milestone</strong> 3 <strong>Integrated</strong> <strong>Marketing</strong> <strong>Communication</strong> <strong>Plan</strong><br />
<strong>Integrated</strong> <strong>Marketing</strong> <strong>Communication</strong> <strong>Plan</strong><br />
Executive Summary<br />
Target Audience<br />
Promotional Objectives<br />
<strong>Communication</strong> Strategy<br />
Competitor Market<br />
Sample <strong>Marketing</strong> <strong>Communication</strong><br />
Situation Analysis<br />
SWOT Analysis<br />
Competitor Research<br />
Pricing<br />
Advertising<br />
Direct <strong>Marketing</strong> Response Email<br />
New Media<br />
Consumer Sales Promotions<br />
Budget<br />
Measurement and Evaluation<br />
Justification<br />
Conclusion
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