Our Brand Focus

MESSAGE FROM THE PRESIDENT
2012 was a year of celebration and change
for the BBB organization and your local
oce. 2012 marked 100 years of the BBB
serving North America; The Canadian BBB’s
were certified as a region within the BBB
system and your local BBB had a presidential
change.
As the incoming president since June, I have
spent time getting to know the operations of
the BBB, building great relationships with the
hard working and dedicated team that serve
you, and have had the pleasure to meet with
some of our Accredited Businesses.
This year, we are embarking on a new 5 year strategic plan
to ensure that the BBB increases its brand awareness in the
marketplace and to ensure that we reinvest in the design and
delivery of programs and services that add value to your
Accreditation. Last year we saw a 23% increase in our
instances of service with over 1.4 million Business Reviews
inquiries!
While we work together to advance an ethical marketplace
and maintain the high BBB Standards of Trust, your BBB team
is working hard to continue increasing the relevance for
consumers to look for Accredited Businesses FIRST.
I am excited to share that our 2013 Business plan includes a
new focus on positioning the BBB brand in the BC marketplace,
and our LOOK FOR THE LOGO campaign is under
way. We will showcase YOU, our Accredited Businesses, using
multiple print and media avenues.
I would also like to take this opportunity to let you know how
proud and committed I am in leading our wonderful and dedicated
team, as we work hard all year long to help you towards
business success. And lastly, I want to THANK YOU for your
support of the services we provide and on behalf of British
Columbian consumers, thank you for Starting with Trust!
- Danielle Primrose, BBB President & CEO