The Beauty Curse - Frock Paper Scissors

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DESIGNER Robyn Taggart Assistant Stylist Mary McHugh Models Luen & Marianne Hair & Make-Up Jessica Cameron & Izaq Olomi Shoes Models Own DESIGNER Jess Laird
And her underwear... is from Target WORDS & PHOTOGRAPHY Jiayi Ying Here comes a nouveau movement of ‘mix and match’. It’s the trend of mixing the costly with the low-cost. As the financial crisis lingers, global consumers are upgrading the art of doting luxury with an economical conscience. <strong>The</strong> desire-driven pursuit of luxury and exclusivity thrives. Luxury brands have become a set of symbols denoting modern elitism. From Armani coats to Cartier watches, luxury products are worn by consumers to define their identity and social position. Paris-based fashion author, Dana Thomas, identifies the contemporary luxury goods industry as being fashioned around the ‘‘profit-driven, yet noble sounding concept of making luxury accessible’’. From Hermès bags to Chanel lipstick, the conglomeration of luxe business has fueled the spread of luxury. “Global consumers are infatuated by the contagious addiction. Marketing directors are striving to make luxury available to anyone, anywhere, and at every price point,” Thomas says. Depending on the individual’s budget and yearning impulse, the luxury dream is now an achievable reality. <strong>The</strong> era of designers being integral to their brands has passed. Ex-creative director of Gucci, Tom Ford, has always been aware that he was not an artist, because he was creating something to be marketed, sold and used. Fashion Her coat is Burberry. Her bag is Chanel. Her watch is Dior. Her coat is Burberry. Her bag is Chanel. Her watch is Dior. and luxury is all about business in today’s market. Luxury brands’ expansion into the “middle market was something to be addressed”, Ford says. “Had we not done it, someone else would have.” Brands’ pursuit of greater size and greater profits has cultivated a mushrooming phenomenon of the accessible modern luxury culture. Modern luxury has become a cult, with devotees from entrepreneurial elites, to cash-strapped students. For the true luxe affluent, teaming genuine items with a fake is merely an entertaining game of having some ‘naughty’ fun. For the not so rich, it’s about creating the statement appearance with cheap finds and an investment luxury staple. Take for example the ‘it’ bag phenomena of 2000, which saw fashion followers reaching for their piece of high-end in Fendi and Balenciaga. Combining mass-market items with luxury pieces is becoming a fashion in itself. A New Luxe Syndrome of combining the cheap with the expensive is paralleling the growing consumer society. Many now favor caviar with popcorn as a fashionable articulation of tasteful individuality. Whichever the case, the worth of luxury is a dimension relative to personal values, preferences and finances. So, what price tag will you put on your Louis Vuitton bag? WX FROCK. paper. scissors 33
Page 1 and 2: AUSTRALIA FROCK paper scissors The
Page 3 and 4: Editors Let ter Welcome to the 2009
Page 5 and 6: FROCK CONTENTS UPFRONT 1 Editors’
Page 7 and 8: Faith in Fashion fleur wood... Q &
Page 9 and 10: Haute Couture: this topical, but li
Page 14 and 15: HAIR STYLIST Sam Harris MAKE-UP Kal
Page 16 and 17: The Woman Destroyed WORDS Rachel Ho
Page 18 and 19: BACKSTAGE IMAGINE walking through b
Page 20 and 21: COME DIVE WITH ME WORDS Sara Hankie
Page 22: the beauty curse WORDS Eliarne Iezz
Page 25 and 26: DESIGNER Priya Cox
Page 27 and 28: DESIGNERS Lauren Clarke, Jeremy Gil
Page 29 and 30: DESIGNER Aimee Jayne Kahl Assistant
Page 31 and 32: DESIGNER Kasey Brooker DESIGNER Kri
Page 33: DESIGNER Aleema Ash DESIGNER Erica
Page 37 and 38: In the country the darkness of nigh
Page 39 and 40: Dress by Emma Rea, Knit Top by Stol
Page 41 and 42: f Insiders Only WORDS Bridget Barne
Page 43 and 44: Pants by Filippa K, Shirt by Dr Den
Page 45 and 46: Jeans by Friedrich Gray, Shoes Mode
Page 47 and 48: truly madly hatly WORDS Holly Ryan
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Page 51 and 52: No need to Fret WITH a nonchalance
Page 53 and 54: Ole! Delicious Espana Food is a fue
Page 55 and 56: what’s hot in Brisbane... 1. WEST
Page 57 and 58: the lion the bitch and the wardrobe
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The Beauty Curse - Frock Paper Scissors

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