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Comfort for Construction Customers

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x|periences from 29.11.2011<br />

<strong>Com<strong>for</strong>t</strong> <strong>for</strong> <strong>Construction</strong> <strong>Customers</strong><br />

x|vise and Jungheinrich develop a <strong>for</strong>ward-thinking convenience concept <strong>for</strong> the building<br />

materials wholesaler Sochor.<br />

At Vienna’s reputed building materials wholesaler, Sochor, logistics activities have recently been running a little<br />

differently. A completely new distribution centre with a logistics concept, which is designed to specifically meet<br />

customers’ needs, ensures a comprehensive service <strong>for</strong> building companies and contractors. And x|vise played a<br />

pivotal role in its realisation.<br />

The consulting firm created the framework <strong>for</strong> the workflow at Sochor and in this regard was responsible not only <strong>for</strong><br />

the IT background, but also worked with Jungheinrich Austria on the technical requirements <strong>for</strong> the project and took<br />

part in every implementation stage from beginning to end.<br />

The goods-to-customer system<br />

The aim of Sochor’s major order was to significantly improve service quality and increase efficiency with regard to<br />

warehouse logistics. This was mainly achieved through the introduction of a goods-to-customer system. <strong>Customers</strong><br />

no longer have to serve themselves in the warehouse, instead commissioning starts the moment that the order is<br />

placed.<br />

Electronic processing means that the system allocates the customer with a loading point, which is situated at the end<br />

of a distance-optimised commissioning sequence. A sophisticated control and transportation system guides the<br />

customer and his vehicle through the logistics centre and releases him at the end with his ordered goods on the lorry.<br />

The reorganisation of the logistics processes means that on the one hand the customer is served faster and on the<br />

other hand stock turnover at Sochor is significantly accelerated.<br />

Instrumental in the implementation of the exemplary logistics concept<br />

„The logistics solution at Sochor is unique in the construction materials industry. This groundbreaking concept was<br />

the first of its kind encompassing service aspects, processes and following all the way through to the storage and<br />

conveying technology. We are proud that we played a deciding role in the successful implementation of the<br />

processes and created a significant competitive advantage <strong>for</strong> the Sochor Group in the construction materials<br />

industry ” explains Gregor Gluttig, Head of Region East at x|vise.


x|periences from 29.11.2011<br />

Logistics as Leverage <strong>for</strong> Liquidity and Profitability<br />

Increased pressure on margins, disappointing cash-flow development in times of crisis or lack of<br />

capital <strong>for</strong> growth investment. These issues are more topical than ever. With a comprehensive<br />

working capital management program, as a logistics specialist you can significantly improve the<br />

financial clout of your company and equip yourself <strong>for</strong> future growth.<br />

Let us first take a look at the text books! If we add the days of inventory outstanding to the days of sales outstanding<br />

and subtract the days of payables outstanding, the result is the so-called duration of capital tie-up (see diagram). If<br />

we take this <strong>for</strong>mula into consideration, then the relation between financial management and logistics becomes clear.<br />

If finance primarily manages the payment periods, then the days of inventory outstanding is predominantly the<br />

responsibility of the logistics specialist. If both of them pull together, then capital can be released or liquidity created.<br />

Working Capital along Supply Chain<br />

Feedstock<br />

purchase<br />

Feedstock<br />

delievery<br />

and<br />

payment<br />

DPO 1)<br />

Pay<br />

feedstock<br />

payment<br />

Customer<br />

order<br />

Start<br />

fabrication<br />

Inventory outstanding (DIO 3) )<br />

1) DPO = Days payables outstanding<br />

2) DSO = Days sales outstanding<br />

3) DIO = Days inventory outstanding<br />

Source: Schulz & Partner „Rentabilitäts- und Working Capital Analyse 2011“<br />

Finish<br />

fabrication<br />

Delivery and<br />

invoice<br />

Expected<br />

incoming<br />

payment<br />

Customer<br />

pay the bill<br />

Customer (debtors; DSO 2) )<br />

Capital commitment = DIO + DSO - DPO<br />

Really<br />

incoming<br />

payment


x|periences from 29.11.2011<br />

In this context, it is worth taking a look at Roland Berger and Creditre<strong>for</strong>m’s current study „Cash 4 Growth“, which<br />

shows significant differences in the duration of capital tie-up depending on the size of the company and type of<br />

industry. Hence, larger companies have a significantly shorter duration of capital tie-up. Some of the reasons <strong>for</strong> this<br />

are that larger companies have more success in negotiating their payment terms compared with smaller companies.<br />

Furthermore, the target of low working capital has a higher weighting in larger companies and is more highly sought<br />

after. Thus companies with a turnover of up to €10m register a duration of capital tie-up of approx. 60 days. Large<br />

companies, however, with a turnover exceeding €200m have tie-ups of less than 45 days.<br />

More important <strong>for</strong> logistics specialists is the consideration of the results of the study according to the type of<br />

industry. The best working capital per<strong>for</strong>mance can be found in telecommunications (19 days), trade (43 days) and<br />

IT. Industries in which capital is tied-up <strong>for</strong> the longest periods are textiles (90 days), pharmaceuticals and<br />

engineering (79 days). The difference here is mainly with regard to stocks.<br />

Levers <strong>for</strong> a reduction of stocks or inventories can be found, <strong>for</strong> example, in production optimisation in order to<br />

minimise throughput times and buffer stock. Further potential can be seen in warehousing where safety stocks can<br />

be scrutinised and slow-movers can be cleared, or by redesigning the warehousing concept, <strong>for</strong> example through a<br />

VMI concept, direct deliveries or order-related production. The standardisation of parts and processes also provides<br />

further leverage <strong>for</strong> improving stock management.<br />

Another important aspect is the improvement of networking in the supply chain with the aim of reducing the build up<br />

of inventories in terms of the whiplash effect. There<strong>for</strong>e, communication between suppliers, manufacturers, logistics<br />

service providers and customers needs to be improved. Catchword ECR: it is no coincidence that trade is the topranking<br />

industry with regard to duration of capital tie-up. In addition to IT integration and harmonisation, joint ventures<br />

and partnerships can also help to improve networking and thus communication throughout the supply chain.<br />

Working capital is one of the main levers <strong>for</strong> improving liquidity. With strict management of your working capital you<br />

can overcome the diverse challenges yourself, without the need <strong>for</strong> expensive external finance from banks. Only<br />

those who have all the parameters in place can secure liquidity and profitability, thus ensuring the long-term success<br />

of the company!

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