COUNTRY LIFE - IPC | Advertising

media information 

COUNTRY LIFE

l Bideford 

Fig 5: Elizabeth Jennings’ Old 

Vinery at Salcombe. £3.5m 

Tiverton l 

Fig 6: Imposing Hurlditch 

Court at Lamerton. £2.35m Fig 7: ‘Location, location’: extraordinary Viper’s Quay, with boathouse, at Dittisham on the Dart. £3m 

HERE’S life in the Devon Fig 1 above Fishing heaven: 

market yet, observes 

Holmingham Farm at Bampton 

listed Grade II, the 5,067sq ft, 

Yellam Farmhouse, £1.5m ✸ l Exeter 

Martin Lamb of Savills in 

has 120 acres on the River 

Chagford l 

four-storey, brick-built town house 

Exeter, as an influx of buyers Exe. £1.5m Fig 2 right The 

has been impressively renovated 

from the South-East gives a shot of (clotted) cream of Devon: 

l Tavistock Budleigh Salterton l 

throughout, and has four fine 

adrenalin to the country-house where houses are selling 

reception rooms, a kitchen/ 

market in England’s secondlargest 

county (Fig 2). Buyers 

Torquay l 

and four bathrooms, with space 

£1.15m ✸ 

breakfast room, five bedrooms 

come to Devon for all sorts of 

Viper’s Quay, £3m ✸ 

for a separate apartment on the 

reasons—the shooting and fishing, 

the sailing, the schools, the 

The enduring popularity of Budleigh Salterton. £1.55m overlooks Torquay. £1.15m the Hartland peninsula. £1.65m 

Dittisham l 

lower-ground floor. 

Fig 8: Nickleby House in 

Fig 9: Exclusive Thorpe House Fig 10: Downe House and spa on 

scenery and the wide-open 

Torquay dates from the early 

spaces—but, these days, they’ll 

Salcombe l 

1800s, when the Napoleonic Wars intriguing trophy coastal properties 

to the open market for the built in the 1960s in the grounds views across rolling farmland 

by Elizabeth Jennings RA, and 70 acres in all, with dramatic 

also find that a million or two 

Fig 4: Yellam Farmhouse near 

prevented well-off Victorians 

goes a long way down here. Fig 3: Idyllic Bradleigh House 

fashionable Chagford. £1.5m 

from holidaying in Europe. 

first time this year. ‘Location, 

of Woodcot, the family estate 

to Dartmoor. 

at Templeton. £1.75m 

Later, many would build large 

location’ is the obvious basis 

bought by her grandfather, 

North Devon tends to do its 

family villas on the hill overlooking 

the town, of which by Knight Frank for the extra- 

Counties enterprise to trans- 

for the £3m price tag quoted Andrew McIlwraith, in 1906. own thing, but it took Home 

at Templeton, four miles from five-bedroom stone farmhouse, 

necessary planning consents. 

Tiverton—for sale through plus outbuildings and 1,300 

The market for coastal houses 

Thorpe House (Fig 9) on exclusive 

Upper Braddons Hill Road, at Dittisham on the Dart. Built 

(Fig 10) on the beautiful 

ordinary Viper’s Quay (Fig 7) 

form rundown Downe House 

Savills (01392 455755) at yards of mainly double-bank 

in Devon appeared to take a dip 

a guide price of £1.75 million. fishing. It’s offered as a whole 

earlier this year, due to a shortage 

of high-profile houses for 

the most important. The house in the 1960s on the site of an 

west of Bideford, into a charm- 

built in the 1850s, was one of by the current owner’s father 

Hartland peninsula, 15 miles 

Set in 38 acres of gardens, or in four lots. 

paddocks and woodland, with Strutt and Parker (01392 

sale, but it never really went 

needed substantial repair when early 19th-century boat house, 

ing, six-bedroom family house, 

views across rolling hills to the 215631) are selling the beauti- 

away. Having sold tranquil Chad 

its present owners moved there secluded Viper’s Quay sits literally 

on the water, surrounded by 

and spa business created in 

with a thriving holiday cottage 

Ease of access from London Exe valley, immaculate sevenbedroom 

Bradleigh House Farmhouse (Fig 4) and its 

11 days of its launch on the 

and set about restoring it. dense woodland. It has open- 

some former barns. Now, the 

fully renovated Victorian Yellam 

Wyche near Chagford within 

from London a few years ago 

by road and rail makes the fastgrowing 

city of Exeter a natural features a courtyard of outbuildings, 

an indoor swimming set in two acres of grounds near 

£1.295m in July, local agents 

& Parker at a guide price bedrooms and four bathrooms, has not quite made it to deepest back, and six-bedroom Downe 

three-bedroom Yellam Cottage, 

market at a guide price of 

Now for sale through Strutt plan living accommodation, five As yet, the London diaspora present owners are cutting 

staging post for families who 

need to retain their links with pool, a stable yard and an allweather 

manège. 

of Chagford, 17 miles west of 

dors buy a substantial detached 

four reception rooms, two but its true value lies in its area’s finest late-19th-century two cottages and the spa 

the fashionable moorland town 

Rendells saw their happy ven- 

of £1.15m, Thorpe House has with planning consent to extend, west Devon, where one of the House, listed Grade II, with 

the capital. Closer still, via 

junction 27 of the M5, is the Devon heaven for fishermen Exeter. A guide price of £1.5m 

house near the Regency resort 

kitchens, eight bedrooms and rare deep-water mooring and manor houses, Hurlditch Court complex, is for sale through 

former wool town of Tiverton, and prospective Blundell’s is quoted for the stone-built, 

of Sidmouth, east Devon, for 

four bath/shower rooms, plus picturesque tidal boathouse. (Fig 6) at Lamerton, four Jackson-Stops & Staff (01271 

home to the celebrated Blundell’s parents is Holmingham Farm four-bedroom main house, 

exactly the same price, through 

a stone outbuilding and a greenhouse, 

set in four-fifths of an quote a guide price of ‘excess market at a guide price of £1.65m. There is also planning 

Not to be outdone, Savills miles from Tavistock, is on the 377833) at a guide price of 

School, founded in 1604 by (Fig 1) at Bampton, eight miles which has glorious views over 

fellow Devon agents Harrisonrich 

local wool merchant John from Tiverton, also for sale Chagford and the surrounding Lavers & Potbury’s. 

acre of wooded gardens. It £3.5m’ for Old Vinery (Fig 5) £2.35m through Jackson-Stops consent to add a swimming 

Greenway. Buyers who’ve done through Savills, at a guide price countryside; its second-floor 

That bodes well for the sale of 

also falls within the catchment at Salcombe, south Devon, & Staff (01392 214222). Built pool, a gymnasium and additional 

treatment rooms. ‘Previ- 

their homework will know that of £1.5m. Set in 120 acres office suite could be converted 

elegant Georgian Nickleby House 

area of sought-after Torquay which has planning consent to on the site of an earlier, prefamilies 

living within a 10-mile of pasture and woodland on to further bedrooms if required. (Fig 8) in the shadow of 

Grammar School, one of few build a palatial new 6,000sq ft Elizabethan manor, imposing, ously, the nearest you would’ve 

catchment area are entitled to a bend of the River Exe, the Outbuildings include barns, 

Budleigh Salterton’s famous red 

still operating in the county. house on one of the finest sites nine-bedroom Hurlditch Court got to a spa in this part of Devon 

a discount on school fees, which West Country’s most prolific storage and stabling, and 

cliffs, through Knight Frank 

It’s probably no coincidence to be found anywhere on the has wonderful formal gardens, would have been a seaweed bath 

only adds to the attractions of salmon river, Holmingham a detached roundhouse that could 

(01392 423111) at a guide price 

that the reappearance of the estuary. The existing five- cottages, outbuildings and some in a rock pool,’ laughs sellingagent 

Nigel Colebrook. 

idyllic Bradleigh House (Fig 3) Farm has an old-fashioned, also be converted, subject to the 

of £1.55m. Built in 1798 and 

London buyer has brought some bedroom house was designed extensive equestrian facilities, 

he south-west of england has 

86 Country Life, October 14, 2009 

www.countrylife.co.uk a lot of good gardens www.countrylife.co.uk and good 

Country Life, October 14, 2009 87 

gardeners. One figure, however, 

stands out, not just as a good 

gardener, but someone of true and bold 

originality. For 25 years, Keith Wiley steadily 

built up a reputation for romantic, natureinspired 

plantings when he worked at The 

Garden house, in Buckland Monachorum, 

Devon; then, in 2004, he and his wife, Ros, 

moved to establish Wildside, a new garden 

of their own, nearby. In only five years, they’ve 

transformed a four-acre field into an exuberant 

and adventurous garden, bursting with 

interesting plants, colour and ideas. 

Wildside is pretty wild, breaking with 

many conventional notions of a garden. 

Meandering paths lead the visitor along the 

bottom of a series of miniature valleys, 

all carved out by Mr Wiley at the helm of 

a mini-digger, ‘which is,’ he says, ‘my idea 

of bliss. I like to think that the landscaping 

here evokes the rolling hills of Devon, and 

gives a sense of there being a mini-landscape 

within a larger one.’ Views beyond 

the garden are limited—most of the time, 

there’s little opportunity to look out, which 

is just as well, as taking in the planting 

is quite demanding enough. 

Mr Wiley’s transformation from a good 

ordinary gardener to one of our leading 

innovators in planting design came about 

through travelling and seeing plants growing 

in the wild. however, his background had 

clearly prepared the ground; he recalls 

looking at wild landscapes as a child, ‘falling 

in love with gardening as a teenager’ and 

Mauve Aster novi-belgii Timsbury and pale 

grass 

Calamagrostis x acutiflora Overdam 

are joined by Aconitum Stainless Steel 

86 Country Life, September 9, 2009 

welcome 

Welcome to the COUNTRY LIFE media 

pack where you will find out more about 

the readers of Britain’s smartest weekly 

magazine and discover how to make your 

advertising work as hard as possible for 

you. For more than 100 years COUNTRY 

LIFE has delivered excellence through 

constant innovation providing readers with 

an unparalleled combination of architecture, 

gardening, interiors and the countryside. 

CONTENTs 

Meet the Editor 

Reader Profile 

2012 Features List 

CountRy LiFE’s Core Markets 

www.countrylife.co.uk 

Creative solutions and inserts 

Further opportunities 

Advertising Rates and specifications 

Property market 

Buyers 

take a 

view on 

Devon 

From fishermen 

to those looking for 

good schools, buyers 

from the South-East 

are heading west 

CONTaCTs 

➢ 

Country clothing/pursuits/renewables 020 3148 4215 

Gardening/finance/online/charities 020 3148 4216 

Travel/luxury goods 020 3148 4217 

Interiors/shows & events 020 3148 4218 

Switchboard 020 3148 5000 

IPC Media, Blue Fin Building, 110 Southwark Street, London SE1 0SU 

T 

COUNTRY LIFE® 

MAY 13, 2009 

‘These days, buyers 

in Devon will find 

that a million or 

two goes a long way’ 

Penny Churchill 

✸ Downe House, 

£1.65m Holmingham 

Farm, £1.5m ✸ 

Devon 

Bradleigh House, £1.75m ✸ 

✸ Hurlditch 

Court, £2.35m 

Old Vinery, 

£3.5m ✸ 

Thorpe 

House, 

Nickleby House, 

£1.55m ✸ 


MAY 27, 2009 

EVERY WEDNESDAY £3.20 

The West Country 

People who make it special 

Devon v Cornwall: 

naughty neighbours, 

vicious rivals 


Summer Gardens Issue 

Chelsea preview 

Insider’s guide to the show gardens 

Dream Acres 

Courtyards, dovecotes and how to go green 

Plus: The roses that time forgot and 

England’s eccentrics by Kit Hesketh-Harvey 

Chelsea 

A week of darkness and light 

Dream Acres 

Orchards and vineyards 

Plus: Sherlock Holmes, Mark Hix and moat envy 

Purple 

reigns 

Wildside, Buckland 

Monachorum, Devon 

Noel Kingsbury explores 

the remarkable Wildside 

garden, where naturalistic 

planting combinations have 

been taken to new heights 

of excellence in recent years 

Photographs by Marianne Majerus 

T 


OCTOBER 14, 2009 

From drawing room to kitchen, 

is there a classic style? 

COUNTRY LIFE 

EVERY WEEK £3.20 

Real elegance revealed by our experts 

Who would be an 

MFH today? 

David Mlinaric 

on Poussin 

Last stand of the 

delicious cobnut 

Plus: Devon properties and Belvoir’s beastly ancestors 

Find the best properties at countrylife.co.uk 

‘It took Home 

Counties enterprise 

to create a North 

Devon spa’ 


to contact our sales team please call: 020 3148 4218

Since its launch in 1897, Country Life has 

been the world’s most celebrated magazine of 

the British way of life, its countryside, properties 

and gardens. its matchless authority, exquisite 

photography and world-class writing have 

ensured its position as one of the nation’s truly 

great magazines. Country Life’S readers 

Mark Hedges, Editor 

have always sought the best things in life from 

food and antiques to the finest properties and estates to buy. our 

readers love to travel, have exquisite taste and a large disposable 

income which allows them to live in the manner to which they 

are accustomed. 


JULY 29, 2009 


Go west for inspiration 

The land of Hardy, Blackmore and 

du Maurier by Christopher Ondaatje 

Gladstone’s lair revealed 

A church that changed a village 

When women dressed with no shame 

Plus: Michael Palin’s favourite painting 


MAY 12, 2010 EVERY WEEK £3.20 

1,600 years on: 

what have the Romans done for us? 

The romance of the red postbox 

Philip Treacy finds the 

perfect hat to suit your face 

How to get fast rural broadband now 

New: the finest Cohiba cigar ever made? 

countrylife.co.uk is the online home of COUNTRY LIFE 

magazine and an extremely successful premium property 

portal. Our site is squarely aimed at high net worth 

individuals either already living in the countryside, or who 

aim to move to the country in the future. Our property 

search sits alongside our high quality editorial, featuring 

a “what to do in the garden this month” slot, a country 

house hotel guide and interior design features as well as 

outstanding properties on the market and daily property 

market news. 


to contact our sales team please call: 020 3148 4218

Our readers 

COuntry Life delivers upmarket, discerning readers who are extremely affluent and 

well educated. they consider themselves to be part of an exclusive club of people who 

appreciate the finer things in life such as architecture, the arts, interior design, travel, 

cars and clothing and have the wealth to be able to afford them. 

FACT FILE 

Launched: August 1897 

Circulation: 38,054 

(ABC Jan-Dec 2011) 

Frequency: Every Wednesday 

Male: 48%* 

Female: 52%* 

Median age: 55 years* 

READER PROFILE 

208,000 All Adults* 

AB 41%* 

ABC1 72%* 

Age 35 – 64 50%* 

*Source: NRS Jan – Dec 11 

l The average household 

income is £76,500 

l 32% have an average 

household income of 

over £100k 

l 62% subscribe to the 

magazine, 20% buy 

every issue 

l On average, the readers 

have been buying 

COunTry LifE for 15 years 

(Source: CouNtRy LiFe Reader Survey 2007) 

COuntry Life CLuster GrOups 

TradiTionalisTs 

these readers have a strong affinity 

with the title as it endorses the 

traditional values they hold dear. 

they believe they are a country 

person at heart and are passionate 

about countryside issues, architecture 

and the environment. they see 

themselves as custodians of the land. 

HigH Earning aspiranTs 

these are high net worth individuals 

who have earned their wealth. 

they are discerning, ambitious, image 

conscious and are prepared 

to pay more for quality. 

CorE CounTry 

they are united by their love of the 

countryside and are firm believers in 

tradition. they are passionate about 

country life and play an active role 

in their local community. as affluent 

home owners they are keen to enjoy 

their wealth. 


To contact our sales team please call: 020 3148 4218

2012 editOriaL features List 

Publication 

date 

Jan 04 

Copy 

deadline 

14 Dec 

Publication 

date 

Jul 04 Coastal 

Copy 

deadline 

19 Jun 

Jan 11 

14 Dec 

Jul 11 

26 Jun 

Jan 18 Winter Gardens 

Jan 25 

28 Dec 

04 Jan 

Jul 18 Game fair 

Jul 25 

03 Jul 

10 Jul 

Feb 01 

Feb 08 

Feb 15 Caribbean 

Feb 22 investment & finance 

Feb 29 fine Arts 

17 Jan 

24 Jan 

31 Jan 

07 Feb 

14 Feb 

Aug 01 

Aug 08 

Aug 15 

Aug 22 

Aug 29 

Hobby farming 

Scotland 

17 Jul 

24 Jul 

31 Jul 

07 Aug 

14 Aug 

Mar 07 international supplement 

Mar 14 Spring Gardens/ 

Schools supplement 

21 Feb 

28 Feb 

Sep 05 Countryside/ 

Schools supplement 

Sep 12 Autumn Gardens 

21 Aug 

28 Aug 

Mar 21 interior Design 

06 Mar 

Sep 19 Smaller Country Houses 

04 Sep 

Mar 28 Smaller Country Houses 

13 Mar 

Sep 26 Cotswolds 

11 Sep 

Apr 04 Easter 

Apr 11 

Apr 18 

Apr 25 East Anglia 

20 Mar 

27 Mar 

03 Apr 

10 Apr 

oct 03 London 

oct 10 

oct 17 interior Design 

oct 24 Sporting/Country Sports 

oct 31 

18 Sep 

25 Sep 

02 oct 

09 oct 

16 oct 

May 02 Cotswolds 

May 09 Surrey 

May 16 Summer Gardens/ 

international supplement 

May 23 royal Diamond Jubilee 

May 30 West Country 

Jun 06 Collectors’ issue 

17 Apr 

24 Apr 

01 May 

08 May 

15 May 

22 May 

Nov 07 international supplement 

Nov 14 restoration/Architecture 

Nov 21 

Nov 28 Christmas 

Dec 05 

Dec 12 new year Double/ 

19 Travel 

23 oct 

30 oct 

06 Nov 

13 Nov 

20 Nov 

27 Nov 

Jun 13 South Downs 

Jun 20 Masterpiece 

29 May 

05 Jun 

Dec 26 

04 Dec 

Jun 27 france 

12 Jun 



CORE MARKETS 

 

 

 

 

 

 

 

 

 

 

 

 

 

FInAnCIAl 

83% of COUNTRY LIFE readers have 

personal investments 

50% of COUNTRY LIFE readers employ 

a financial advisor 

69% of COUNTRY LIFE readers invest in 

stocks and shares 

COUNTRY LIFE readers are two and a half times more 

likely (than the national average) to be interested in 

financial services advertising 

They are 39% more likely (than the national average) 

to look for more profitable ways to invest their 

money 

COunTRy PuRSuITS 

9% of COUNTRY LIFE readers attend local and 

national country fairs 

75% of COUNTRY LIFE readers consider themselves 

to be ‘a country person at heart’ 

A good proportion of the above figure are active 

within the country sports arena 

17% attend driven shoots 

17% fish 

21% are members of the Countryside Alliance 

COUNTRY LIFE readers believe it is worth paying 

more for quality goods, as well as being firm believers 

in tradition 

Source: COUNTRY LIFE Reader Survey 

luxuRy 

In the last 12 months readers spent £10.7m on jewellery 

85% agree that they enjoy owning good quality things 

In the last 12 months our AB readers have spent a total 

of £18.9m on platinum and white gold jewellery* 

They spend on average £1,764 on all types of jewellery 

in the last 12 months 

COUNTRY LIFE readers consume around 211,000 bottles of 

champagne per quarter 

The average planned spend for readers who are about to 

purchase a watch is £2,932 

Top brands currently owned by our readers are Burberry 

(32%), Ralph Lauren (30%), Thomas Pink (28%), 

Aquascutum (26%) and Gieves & Hawkes (24%) 

Source: * Premier TGI 2009 

 

 


 


TRAVEl 

CORE MARKETS 

The average amount spent by our readers on their 

main holiday is £2,387 

15% of our readers spend over £4,000 on their 

main holiday 

33% of our readers normally travel in business 

or first class 

65% of readers who made purchases over the 

internet have bought a holiday or travel 

Our AB readers have taken a total of 239,000 short 

breaks or trips abroad in the last 12 months 

Sources: COUNTRY LIFE Reader Survey, Premier TGI 2009 

GARDEnInG 

COUNTRY LIFE readers own on average 21.8 acres* 

COUNTRY LIFE readers planning to carry out home 

improvements on a conservatory have budgeted on 

average £16,558* 

34% of COUNTRY LIFE readers intend to carry out 

garden improvements in the next 12 months* 

AB COUNTRY LIFE readers spent a total of £15.7 million 

on garden furniture in the last 12 months** 

COUNTRY LIFE readers have spent a total of 

£10.4 million on gardening in the last 12 months*** 

Sources: *COUNTRY LIFE Reader Survey, 

** Premier TGI 2009 ***TGI Jul 08 - Jun 2009 

InTERIORS 

28% of COUNTRY LIFE readers intend to carry 

out bathroom improvements in the next 12 months, 

24% will carry out bedroom improvements and 

22% kitchen improvements 

The average amount spent on kitchen 

improvements is £13,530 

The average amount spent on bathroom 


The average amount spent on bedroom 


COUNTRY LIFE readers spend an average of 

£42 per metre on fabric 

Source: COUNTRY LIFE Reader Survey 



countrylife.co.uk is a valuable extension of the trusted COUNTRY LIFE brand. 

The website is up-to-date with breaking news, the latest topics and blogs as well as 

hosting definitive guides to the best village fêtes and the most popular Christmas 

markets. From the latest Tottering cartoon or catching up with comments on blogs, 

there is nothing else like it on the web! 

FACT FILE 

Monthly Page Impressions: 

1,981,679 

(January 2010) 

Unique Users: 

258,713 

(January 2010) 

READER PROFILE 

Male: 55% 

Female: 45% 

ABC1: 66% 

Age 35+: 83% 

Users with an 

income over £100k: 32% 

Users in the UK: 73% 

Users who NEVER 

buy COUNTRY LIFE 

Magazine: 12% 

Why advertise online? 

Online advertising is a powerful and cost-effective tool to drive 

traffic to your web site. It provides a wider audience to your 

products and brands than any other form of advertising. If your 

business caters to online clients or you own a website then it is 

very important to focus on online advertising as this will increase 

the traffic on your web site. It also plays an important role in 

increasing the impact of your print advertising. 

The advantages of an online 

advertising campaign include: 

Reaching a wider audience 

Quantifiable results 

Immediate response 

Packages to suit all budgets 

Tailor-made messages for specific campaigns 

Timed (i.e. can be tailored to coincide with 

product launches, other campaigns etc) 

Varied and innovative way to communicate 

with your market 

Sources: www.countrylife.co.uk online survey 

Omniture 



2 

3 

4 

1 

Creative ideas 

1. Banners 

Banner advertising is a great way to increase traffic 

directly to your website. It is also an effective way 

to associate your brand with COUNTRY LIFE as it 

is positioned next to the COUNTRY LIFE logo at 

the top of the page. It is the perfect environment to 

drive direct response 

2. MPU 

An MPU is an ideal opportunity to be innovative 

through the use of interactive media. It is positioned 

amongst editorial and therefore sits in the reader’s 

eye line 

3. Buttons 

A highly popular and cost effective advertising 

option. Button adverts are placed along the 

right hand side of the page, conveniently sitting 

alongside editorial 

4. Skyscrapers 

A very popular creative which scrolls down the side 

of the page, enhancing reader engagement. It is 

an attractive, large, clean format which does not 

interfere with the visitors’ website experience 

E- Newsletters 

Our newsletters are sent to a database of 

21,836 (July 09) people each week. This form of 

advertising has the advantage of data capture 

and benefits from a high audience. Banners and 

buttons are also available 

Competitions 

Competitions benefit from being exclusive, 

unique and a strong opportunity to interact with 

the website’s visitors. Data capture is available 

upon request 

Creative Online Solutions 

These are unique opportunities varying from 

webvertorials to video-based advertising and 

microsites. For further information, please contact 

your advertising representative 



OTHER OPPORTUNITIES 

VIDEO 

Things are moving quickly for online video 

advertising with high speed broadband now 

becoming the standard. This has dramatically 

increased the options available to attract new 

customers online. 

COUNTRy LIfE is launching ‘COUNTRy LIfE 

TV’ which will revolutionise the way advertising 

is presented to your audience. Advertisers will 

have the opportunity to showcase their business 

proposition through our TV player which will 

have channels categorised by sector (gardening, 

interiors, luxury, schools and travel). 

We are also offering a new initiative called 

‘Videobuilder.tv’ which is an online production 

platform allowing the advertiser to produce their 

own video using bespoke pictures and footage. 

This can be used on your own website as well as 

countrylife.co.uk 

All opportunities have been created to accommodate 

any type of budget and provide excellent value for 

money. Costs are available on request. 

SHOWCARDS AND RUN-ONS 

Costs available upon request. 



BESPOkE E-NEWSLETTERS 

SOLUS EMAIL 

This type of email uses our 

premium database and is 

excellent for driving response 

and reinforcing your message. 

SAMPLE 

Cost: 

£120 per ‘000, 

availability 20,000 

Minimum order value £500 

Email hosted by IPC Media 

and sent via in-house email 

service 

Rental is subject to a signed 

order form and internal sign 

off on creative 

Cost INCLUDEs: 

Data, set up of the email 

campaign, transmission of 

the email (including a test) 

and reporting seven days 

from email sent. 

The email will be sent from 

COUNTRY LIFE 

The client to supply their 

own creative and confirm 

subject line 

PRoCEss: 

Agree on volume 

Sign order form 

Supply creative for approval 

in html format 

On approval, IPC will set 

up the email campaign and 

transmit test prior to final 

transmission 

PARTNERSHIP EMAIL 

There are opportunities to promote partnership activity within an existing IPC 

branded email. At least 60% of the email must be IPC branded and the email is 

mailed out from COUNTRy LIfE. Costs are available on request. 



Creative solutions 

our dedicated Creative solutions team can build 

bespoke packages that capitalise on the authority 

and credibility of our title. a closer association 

between your products and our market leading 

brands offers a wide range of benefits including: 

Engaging and building trust with our readers 

Enhancing stand out and impact 

Increasing brand awareness 

What We offer: 

Advertorials 

We offer a full advertorial design and production 

service. advertorials work extremely well in 

promoting your brand. they can be used as a 

call to action or to capture data, to convey 

detailed technical information or to introduce 

a new product to the market. 

there are many sponsorship opportunities 

available including: 

Bespoke supplements 

Feature sponsorship 

Events 

Campaigns 

Pull out guides and posters 

Brochure printing 

Photoshoots 

Point of sale design and reprints 

Paper creative such as tip-ons and gatefolds 

We can mould the ideas to your objectives and 

create a tailored campaign specifically to your 

brand and budget. 

To discuss an idea with the creative team 

call Abigail Hatter on: 020 3148 4198 

or email: abigail_hatter@ipcmedia.com 



inserts 

inserts are a way of reaching the audience by way of loose or 

bound in cards or leaflets. their success can be measured in 

the following ways: 

Retainable - reference point, interactive, consumer handles them 

Accountable - track response 

Responsive 

Informative - i.e. for financial products 

Targeted 

Enhance Media Mix - upweight in certain regions, support 

other activity 

Creative Flexibility - copy testing, response mechanisms 

Volume flexibility - minimum volume low capital cost, 

large volumes wide coverage, tests viability of medium 

Connectivity - inserts drive on-line and are complimentary to on-line 

inserts Drive a resPonse 

For further information, please contact Mona Amarasakera on 020 3148 3710 

SPECIFICATIONS - TRIM SIZE 300MM x 230MM 

Binding Method Type Min. Max. Pagination 

& Imposition Size Size 

Perfect bound & Loose 148mm x 105mm 280mm x 200mm 2pp to 32pp 

knocks to the head 

Bound at Polestar Chantry 

Bound 136mm x 100mm+ 280mm x 200mm 2pp to 32pp 

3mm Head Trim 

3mm Spine Trim 

3mm Head Trim 

3mm Foot Trim 

3mm Spine Trim 

3mm Foredge Trim 

Tip on card 100mm x 60mm 210mm x 148mm 2pp 

(Please contact innovator production for multi page tip on specs) 

COUNTRY PURSUITS RATES 

Newsstand Rates Single Sheet 4-8 Pages 10-16 Pages 18-24 Pages 26-32 Pages 

Loose (£/000) 38 42 47 52 56 

Bound (£/000) 45 49 54 59 63 

Tip-on/Sachet (£/000) 38+ Page N/A N/A N/A N/A 

Post-it Note (£/000) 40 N/A N/A N/A N/A 

Regional Bookings are charged at an additional £2/000. UK Subscriber copies, please add £1.50/000/gram to the Newsstand rate. 



Advertising rAtes & specificAtions 

this is to be read in 

conjunction with the ppA 

standard file format 

spec sheet 

(“pass4 

press”). this is also 

available on the ppA website – 

www.pass4press.com 

Material sent digitally 

must be supplied as pdf 

files 

to the ppA 

pass4 

press 

specifications. 

Advertising rAtes 

DPS 

type area: 267 x 433mm 

bleed size: 306 x 466mm 

trim: 300 x 460mm 

*DPS should be supplied as single page elements 

PAGE 



trim:300 x 230mm 

Inside Front Cover £6,282 

Inside Back Cover £5,981 

Outside Back Cover £6,375 

Double Page Spread £9,820 

Full Page 

Facing Matter £5,445 

Half Page £3,082 

Quarter Page £1,641 

HALF PAGE HORIZONTAL 



trim: 147 x 230mm 

HALF PAGE VERTICAL 



trim: 300 x 112mm 

Booking and copy deadline 

15 days prior to the on sale 

date. COUNTRY LIFE is on sale 

every Wednesday 

Cancellation deadline 

2 months prior to copy deadline 

QUARTER PAGE 


Agency Commission 

15% for PPA members only PLEASE ENSURE THAT NO LIVE MATTER (ie: text, logos etc) IS WITHIN 10mm OF 

THE TRIM SIZE. FAILURE TO DO SO MAY RESULT IN MATTER BEING TRIMMED OFF. 

DISC: If supplying files on disc, please use industry standard CD-ROM, ZIP or Jaz. 

Discs should be clearly labelled and sent with a colour proof to: 

Steve Turner, IPC Media, 8th Floor, Blue Fin Building, 

110 Southwark Street, London SE1 0SU 

Direct line: 020 3148 4193 

Classified information 

Please call: 020 3148 2534 

Email copy to: stephen_turner@ipcmedia.com 



onLine rAtes & specificAtions 

OnLine Advertising rAtes 

Banners 

£18 cpm 

Buttons 

£10 cpm 

Skyscrapers 

£15 cpm 

MPU 

£25 cpm 

Newsletter sponsorship £250 pw 

Competitions prices available on request 

Creative Solutions prices available on request 

Prices are exclusive of VAT 

FULL BANNER 

468 x 60 pixels 

15k gif/jpeg 

40k flash 

250 SQUARE 


20k gif/jpeg 

30k flash 

120 SQUARE 


15k gif/jpeg 

30k flash 

BUTTON 


7k gif/jpeg 

10k flash 

MPU 


20k gif/jpeg 

30k flash 

PLEASE SEND YOUR CREATIVE TO YOUR SALES 

REPRESENTATIVE OR traffic@ipcmedia.com 

(CLEARLY LABELLED WITH CORPORATE NAME) 

2 DAYS OR MORE BEFORE DESIRED LAUNCH 

SkYSCRAPER 


20k gif/jpeg 

30k flash 

WIDE SkYSCRAPER 


20k gif/jpeg 

30k flash 



IPC Media, Blue Fin Building, 110 Southwark Street, London SE1 0SU

COUNTRY LIFE - IPC | Advertising

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?