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Exhibitor Prospectus - Society of Diagnostic Medical Sonography

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<strong>Exhibitor</strong> <strong>Prospectus</strong><br />

October 10 - 13, 2013 • The Cosmopolitan <strong>of</strong> Las Vegas<br />

1


If your company is trying to reach<br />

sonographers, the 2013 SDMS Annual<br />

Conference in Las Vegas is a sound bet!<br />

The <strong>Society</strong> <strong>of</strong> <strong>Diagnostic</strong><br />

<strong>Medical</strong> <strong>Sonography</strong><br />

(SDMS) is the<br />

largest pr<strong>of</strong>essional<br />

association in the<br />

world representing<br />

sonographers.<br />

Serving more than<br />

26,000 members, each<br />

specialty area and practice<br />

setting is represented, including Abdomen, Breast,<br />

Neurosonography, Obstetrics/Gynecology, Vascular,<br />

and Adult, Fetal, and Pediatric Cardiac <strong>Sonography</strong>.<br />

2012 SDMS Annual Conference Statistics<br />

• More than 1200 participants<br />

According to the 2012 Annual Conference postconference<br />

attendee survey:<br />

• More than 90% find vendor interaction at the<br />

conference important<br />

• 96% would recommend this conference to their<br />

colleagues<br />

• 67% visited the exhibit hall 4 or more times<br />

throughout the conference<br />

• 70% have purchasing influence for their facility/<br />

practice; 32% have purchasing authority<br />

Exhibit space is granted on a first-come, first-served<br />

basis. Preferred locations sell out well in advance <strong>of</strong> the<br />

conference - reserve your space today!<br />

Contact Information<br />

SDMS Headquarters<br />

2745 Dallas Parkway, Ste 350<br />

Plano, Texas 75093<br />

Phone: 800-229-9506<br />

Email: exhibitors@sdms.org<br />

“I was very impressed with the pr<strong>of</strong>essionalism<br />

<strong>of</strong> the group and how dedicated SDMS is to<br />

their membership! Nicely done!”<br />

– SDMS <strong>Exhibitor</strong><br />

2


2013 SDMS Annual Conference <strong>Exhibitor</strong> Information<br />

<strong>Exhibitor</strong> Schedule-At-A-Glance<br />

Wednesday, October 9 Thursday, October 10 Friday, October 11 Saturday, October 12<br />

New! Networking<br />

Reception*<br />

Exhibit Hall Setup<br />

Exhibit Hall Hours<br />

Exhibit Hall Hours<br />

Exhibit Hall Setup**<br />

Exhibit Hall<br />

Opening Reception<br />

SDMS and<br />

SDMS Foundation<br />

Awards Dinner<br />

Exhibit Hall Dismantle<br />

Saturday Night Party<br />

SDMS Official Hotel &<br />

Exhibit Location<br />

The Cosmopolitan<br />

<strong>of</strong> Las Vegas<br />

$199/night + applicable<br />

taxes & fees<br />

Standard/Preferred Exhibit Benefits<br />

(per 10 x 10 booth)<br />

Photo courtesy <strong>of</strong> Allen McGregor<br />

• One three-day registration* to the SDMS Annual<br />

Conference educational sessions (additional threeday<br />

and pre-conference workshop registrations are<br />

available for purchase)<br />

• Two tickets to the Saturday Night Party**<br />

• Listing in the SDMS Annual Conference Virtual Exhibit<br />

Hall on the SDMS website †<br />

• <strong>Exhibitor</strong> listing in SDMS Annual Conference Program<br />

& Exhibit Guide*** †<br />

• Listing in the SDMS Annual Conference App*** †<br />

• Exhibit Hall badges for all exhibit personnel<br />

• FREE chair massage services available in the<br />

Massage Lounge<br />

• Two Cyber Café locations for Internet access<br />

* Must submit the Registration Form by September 3<br />

** Must RSVP by September 15<br />

*** Deadline – July 1<br />

† Includes company description (up to 500 characters), website,<br />

contact email, and mailing address<br />

Exhibit Rates<br />

Standard 10’ x 10’ booth $ 2,225<br />

Preferred 10’ x 10’ booth $ 2,500<br />

The exhibit space rental fee does not include furniture<br />

such as tables, chairs, accessories, electrical equipment,<br />

audiovisual equipment, internet access, or cleaning.<br />

Exhibit Booth Assignment<br />

• Exhibit space is granted on a first-come, first-served<br />

basis. Assignments are based on availability. Every<br />

effort is made to accommodate first choices; priority<br />

will be given to SDMS Corporate/Business/Institutional<br />

(CBI) members, sponsors, and 2012 exhibitors.<br />

• A 50% deposit is required with the application.<br />

• All applications and payment in full must be<br />

received by August 15, 2013.<br />

• <strong>Exhibitor</strong>s will be notified <strong>of</strong> booth assignments, as<br />

applications are processed.<br />

3


2013 SDMS Annual Conference Exhibit Hall Floor Plan<br />

MASSAGE<br />

LOUNGE<br />

442<br />

440<br />

343<br />

341<br />

342<br />

340<br />

243<br />

241<br />

242<br />

240<br />

143<br />

141<br />

Cosmopolitan<br />

Las Vegas<br />

Level 4<br />

Chelsea Ballroom<br />

438<br />

339<br />

338<br />

239<br />

238<br />

139<br />

Preferred<br />

Booth<br />

Standard<br />

Booth<br />

FOOD<br />

STATION<br />

334<br />

332<br />

235<br />

233<br />

FOOD<br />

STATION<br />

431<br />

130<br />

429<br />

428<br />

329<br />

328<br />

229<br />

228<br />

129<br />

128<br />

427<br />

426<br />

327<br />

326<br />

227<br />

226<br />

127<br />

126<br />

425<br />

124<br />

423<br />

422<br />

323<br />

322<br />

223<br />

222<br />

123<br />

122<br />

421<br />

420<br />

321<br />

320<br />

221<br />

220<br />

121<br />

120<br />

419<br />

118<br />

417<br />

416<br />

317<br />

316<br />

217<br />

216<br />

117<br />

116<br />

414<br />

315<br />

314<br />

215<br />

214<br />

115<br />

114<br />

Photo courtesy Mike Russell, en.wikipedia.org<br />

412 313 212 113<br />

At The Cosmopolitan <strong>of</strong><br />

Las Vegas, the two guest<br />

409<br />

407<br />

108<br />

106<br />

towers are situated directly<br />

above the exhibit hall and<br />

meeting rooms. It’s quick and<br />

405<br />

403<br />

401<br />

SDMS Pavilion<br />

104<br />

102<br />

100<br />

convenient for attendees to<br />

move between their guest<br />

rooms, educational courses,<br />

and the SDMS Exhibit Hall.<br />

4


2013 SDMS Annual Conference <strong>Exhibitor</strong> Enhancements<br />

and Advertising Opportunities †<br />

Pre-Conference Attendee List * - $200<br />

Send pre-show postcards or flyers † and invite conference<br />

attendees to visit your booth. Pre-show mailers are also<br />

a great way to promote booth giveaways.<br />

Post-Conference Attendee List * - $200<br />

Send your company literature to attendees while it’s<br />

fresh on their minds. A follow-up mailing is the best way<br />

to turn Exhibit Hall leads into sales!<br />

Pre and Post-Conference Attendee Lists * - $350<br />

For a discounted price you can purchase both lists, for<br />

two opportunities to get your products and services in<br />

front <strong>of</strong> potential customers in the sonography industry.<br />

*<br />

Attendee List contains mailing address only. SDMS does<br />

not disclose email addresses.<br />

SDMS Exhibit Hall Prospect<br />

Card Spot - $200<br />

Purchase a spot on the SDMS<br />

Exhibit Hall Prospect Card.<br />

Conference attendees will be<br />

“prospecting” their way around<br />

to each booth on the card to collect stamps. Once all<br />

stamps are collected, attendees can enter his/her card in<br />

a drawing for the Grand Prize. This year’s Grand Prize<br />

is $3,500. SDMS provides two self-inking stamps per 10’<br />

x 10’ booth to each participating exhibitor. The SDMS<br />

Exhibit Hall Prospect Card is a great way to attract more<br />

attendees to your booth!<br />

Additional Tickets Available for Purchase<br />

SDMS and SDMS Foundation Awards Dinner ................$50<br />

(Friday) - Limited supply available.<br />

2013 Annual Conference Saturday Night Party ........$25<br />

Exhibit Hall Pass (Thursday-Saturday)...........................$25<br />

2013 SDMS Annual Conference<br />

SDMS Annual Conference<br />

Program & Exhibit Guide **<br />

The on-site SDMS Annual<br />

Conference Program & Exhibit<br />

Guide is an essential conference<br />

resource, which contains a<br />

complete course listing, daily<br />

planner, attendee/exhibitor<br />

listing, Exhibit Hall floor plan<br />

and a generous notes section!<br />

Every attendee receives a<br />

copy <strong>of</strong> the on-site SDMS Annual Conference Program &<br />

Exhibit Guide in their tote bag. Each advertisement will<br />

also appear in the SDMS Annual Conference App at NO<br />

CHARGE (placement to be determined by SDMS).<br />

Quarter-page ....................................................................... $300<br />

Half-page ............................................................................... $500<br />

Full-page................................................................................ $800<br />

Inside Front Cover (Full Page)......................................$1,500<br />

Inside Back Cover (Full Page)........................................$1,500<br />

Back Cover (Color)............................................................$2,500<br />

Daily Deal (daily newspaper) **<br />

The 2013 SDMS Annual Conference’s<br />

daily newspaper, Daily Deal, features<br />

articles about conference speakers,<br />

Exhibit Hall hours, room/session<br />

changes, and daily events. Discounts are<br />

available for multiple-day advertising.<br />

Quarter-page ....................................................................... $200<br />

Half-page................................................................................ $400<br />

Tote Bag Insert or Give-A-Way ** - $1,500<br />

Attendees receive a tote bag to carry conference<br />

materials and exhibitor information. Your company insert<br />

will be distributed to all attendees in the tote bags. Your<br />

company is responsible for providing the insert for each<br />

tote bag, including shipping the insert to the show site.<br />

One-Day SDMS Annual Conference<br />

App Sponsor -$1,500<br />

Want to generate traffic in your booth?<br />

Become a one-day sponsor <strong>of</strong> the SDMS<br />

Annual Conference App and your company<br />

information/advertising and a “push<br />

notification” (140 character maximum)<br />

to all conference attendees who have<br />

installed the app will get their attention!<br />

SDMS Foundation<br />

Make a donation to the SDMS Foundation Silent Auction<br />

or sponsor a prize on the Prize Wheel, made available<br />

to all conference attendees! Contact Keith Gentry at<br />

kgentry@sdms.org for more information.<br />

Donate Your Three-Day Conference Registration<br />

Donate one or more <strong>of</strong> the three-day conference<br />

registrations you received with exhibit booth rental<br />

or sponsorship to the SDMS Foundation and help a<br />

student or sonographer attend the 2013 SDMS Annual<br />

Conference! Contact Connie Ponder at cponder@sdms.<br />

org to make your donation by August 15, 2013.<br />

** All mailings, advertising, inserts and give-away items are subject to<br />

prior SDMS approval.<br />

† SDMS reserves the right to modify 2013 SDMS Annual<br />

Conference exhibit benefits, sponsorship packages, exhibitor<br />

enhancements, and advertising without prior notice.<br />

5


Sponsorships<br />

Maximize your company’s<br />

exposure with SDMS Annual<br />

Conference Sponsorship Packages!<br />

SDMS Annual Conference sponsors enjoy premiere<br />

booth space in SDMS Exhibit Hall (unless otherwise<br />

indicated), expanded advertising in SDMS Annual<br />

Conference publications, such as the SDMS Annual<br />

Conference Registration Brochure (distributed to<br />

more than 81,000 potential attendees), recognition at<br />

the SDMS and SDMS Foundation Awards Dinner, and<br />

many exclusive value-added benefits (see sponsorship<br />

packages for details)!<br />

For information on custom sponsorship packages, or<br />

if you are restricted by MITA or PhRMA codes, contact<br />

Amy Westerman, Director <strong>of</strong> Education and Meetings,<br />

at (214) 473-8057 ext. 173 or awesterman@sdms.org.<br />

Sponsorship Package #1 - $10,000<br />

• One 10’ x 10’ SDMS Exhibit Hall booth, includes all<br />

Standard/Preferred Exhibit Benefits (see page 4)<br />

• One email blast (approved and sent by SDMS) to all<br />

conference attendees before or after the SDMS Annual<br />

Conference (must be sent by December 31, 2013)<br />

• Four additional tickets to the SDMS and SDMS<br />

Foundation Awards Dinner<br />

• Four additional tickets to the Saturday Night Party<br />

• Four three-day registrations to the SDMS Annual<br />

Conference educational sessions (additional threeday<br />

and pre-conference workshop registrations are<br />

available for purchase)<br />

• One full page black-and-white advertisement in the<br />

SDMS Annual Conference Registration Brochure (Only<br />

available to conference sponsors; distribution to over<br />

81,000 sonographers)<br />

• One full page black-and-white advertisement in the<br />

on-site SDMS Annual Conference Program & Exhibit<br />

Guide (distributed to all conference attendees and<br />

exhibitors)<br />

• “Sponsor Spotlight” in the SDMS Annual Conference App<br />

• Inclusion on SDMS Exhibit Hall Prospect Card<br />

• Pre- and post-conference registrant mailing lists<br />

• “SDMS Annual Conference Sponsor” ribbons for all<br />

exhibitor badges<br />

• Option to host a participant event* (may <strong>of</strong>fer SDMS<br />

CME credits, subject to the SDMS CME Policies &<br />

Procedures)<br />

• Recognition as a conference sponsor in SDMS Annual<br />

Conference publications, including the on-site SDMS<br />

Annual Conference Program & Exhibit Guide and the<br />

SDMS Annual Conference App.<br />

Each sponsor receives an exclusive sponsorship <strong>of</strong><br />

one <strong>of</strong> the following items (subject to availability):<br />

Opening Session<br />

Keynote Speaker<br />

Tote Bags<br />

Water Tumblers<br />

Cyber Café<br />

Badge Holders<br />

Saturday Night Party -<br />

Food & Beverage<br />

6<br />

* Event date/time subject to SDMS approval. Contact SDMS<br />

for available dates/times.<br />

Tote bag, badge holder, and tumbler images may<br />

not reflect final color or style.


2013 SDMS Annual Conference Sponsorships<br />

Sponsorship Package #2 - $7,500<br />

• One 10’ x 10’ SDMS Exhibit Hall booth, inclusive <strong>of</strong> all<br />

Exhibit Benefits (see page 3)<br />

• Company name/logo on track signage and<br />

informational classroom slides between sessions<br />

• Announcement <strong>of</strong> sponsorship during session by<br />

Conference Management Committee member<br />

• Three additional tickets to the SDMS and SDMS<br />

Foundation Awards Dinner<br />

• Three additional tickets to the Saturday Night Party<br />

• Three three-day registrations to the SDMS Annual<br />

Conference educational sessions (additional threeday<br />

and pre-conference workshop registrations are<br />

available for purchase)<br />

• One half page black-and-white advertisement in the<br />

SDMS Annual Conference Registration Brochure (Only<br />

available to conference sponsors; distribution to over<br />

81,000 sonographers)<br />

• One half-page black-and-white advertisement in the<br />

on-site SDMS Annual Conference Program & Exhibit<br />

Guide (distributed to all conference attendees and<br />

exhibitors)<br />

Each sponsor receives an exclusive sponsorship <strong>of</strong><br />

one <strong>of</strong> the following educational tracks (subject to<br />

availability):<br />

• Abdominal Three-Day Educational Track<br />

• Cardiac Three-Day Educational Track<br />

• Ob/Gyn Three-Day Educational Track<br />

• Vascular Three-Day Educational Track<br />

• Inclusion on SDMS Exhibit Hall Prospect Card<br />

• Pre- and post-conference registrant mailing lists<br />

• “SDMS Annual Conference Sponsor” ribbons for all<br />

exhibitor badges<br />

• Option to host a participant event* (may <strong>of</strong>fer SDMS<br />

CME credits, subject to the SDMS CME Policies &<br />

Procedures)<br />

• Recognition as a conference sponsor in SDMS Annual<br />

Conference publications, including the on-site SDMS<br />

Annual Conference Program & Exhibit Guide and the<br />

SDMS Annual Conference App.<br />

* Event date/time subject to SDMS approval. Contact SDMS for<br />

available dates/times.<br />

7


2013 SDMS Annual Conference Sponsorships<br />

Sponsorship Package #3 - $5,000<br />

(exhibit space not included)<br />

• Two tickets to the SDMS and SDMS Foundation Awards<br />

Dinner<br />

Each sponsor receives an exclusive sponsorship <strong>of</strong><br />

one <strong>of</strong> the following items (subject to availability):<br />

• Two tickets to the Saturday Night Party<br />

• Two three-day registrations to the SDMS Annual<br />

Conference educational sessions (additional threeday<br />

and pre-conference workshop registrations are<br />

available for purchase)<br />

• One quarter-page black-and-white advertisement<br />

in the SDMS Annual Conference Registration Brochure<br />

(Only available to conference sponsors; distribution to<br />

over 81,000 sonographers)<br />

• One quarter-page black-and-white advertisement in<br />

the on-site SDMS Annual Conference Program & Exhibit<br />

Guide (distributed to all conference attendees and<br />

exhibitors)<br />

• Inclusion on SDMS Exhibit Hall Prospect Card<br />

• Your choice <strong>of</strong> a pre- or post-conference registrant<br />

mailing list<br />

• “Annual Conference Sponsor” ribbons for all exhibitor<br />

badges<br />

• Option to host a participant event* (may <strong>of</strong>fer SDMS<br />

CME credits, subject to the SDMS CME Policies &<br />

Procedures)<br />

• Recognition as a conference sponsor in SDMS Annual<br />

Conference publications, including the on-site SDMS<br />

Annual Conference Program & Exhibit Guide and the<br />

SDMS Annual Conference App.<br />

Pens<br />

Saturday Night Party -<br />

Entertainment<br />

Massage Lounge<br />

(2 available)<br />

SDMS Annual<br />

Conference App<br />

* Event date/time subject to SDMS approval. Contact SDMS for<br />

available dates/times.<br />

Pre-Conference Workshops (7 available)<br />

Abdominal, Cardiac, Educator, Ob/Gyn, Registry<br />

Review, Student Conclave, Vascular<br />

Conference pen image may not reflect final color or style.<br />

8


2013 SDMS Annual Conference Sponsorship Enhancements<br />

NEW! Welcome Reception -<br />

$5,000<br />

Join SDMS in welcoming the conference attendees at this NEW interactive<br />

networking event! Receive the following benefits with this EXCLUSIVE<br />

sponsorship:<br />

• Admission for up to ten company representatives<br />

• Company name and/or logo on SDMS signage at the Welcome Reception<br />

• One half-page advertisement in a designated Daily Deal (daily conference<br />

newspaper), distributed to conference attendees<br />

• Recognition as the exclusive Welcome Reception sponsor in SDMS Annual<br />

Conference publications, including the on-site SDMS Annual Conference<br />

Program & Exhibit Guide and the SDMS Annual Conference App<br />

Continental Breakfast (1 day) -<br />

$1,000 (4 available)<br />

Let your company logo be the first to be seen in the morning! Continental<br />

breakfast is served each morning to conference attendees. As a continental<br />

breakfast sponsor, your company will receive the following:<br />

• Two tickets to the Saturday Night Party<br />

• Company name and/or logo on SDMS signage at a designated<br />

continental breakfast during the conference<br />

• One quarter-page advertisement in the Daily Deal (daily conference<br />

newspaper), distributed to conference attendees, on the day <strong>of</strong> your<br />

sponsorship<br />

• Recognition as a continental breakfast sponsor in SDMS Annual<br />

Conference publications, including the on-site SDMS Annual Conference<br />

Program & Exhibit Guide and the SDMS Annual Conference App<br />

Full Day Refreshment Break* –<br />

$2,500 (2 available)<br />

Create more traffic in your booth! Conference attendees gather twice a day<br />

on Friday and Saturday in the SDMS Exhibit Hall for a break that includes<br />

snacks and/or beverages. As a refreshment break sponsor for the day, your<br />

company will receive:<br />

• Two tickets to the Saturday Night Party<br />

• One half-page advertisement in the Daily Deal (daily conference<br />

newspaper), distributed to conference attendees, on the day <strong>of</strong> your<br />

sponsorship<br />

• Announcement <strong>of</strong> sponsorship by an SDMS representative during the<br />

break in Exhibit Hall<br />

• Your company name and/or logo on SDMS signage at morning and<br />

afternoon breaks.<br />

* Half-day sponsorships also available.<br />

• Recognition as a refreshment break sponsor in SDMS Annual Conference<br />

publications, including the on-site SDMS Annual Conference Program &<br />

Exhibit Guide and the SDMS Annual Conference App<br />

9


2013 SDMS Annual Conference <strong>Exhibitor</strong> Rules & Regulations<br />

The SDMS Annual Conference rules and regulations are<br />

intended to serve the best interests <strong>of</strong> the SDMS, registrants,<br />

and exhibitors. The rules and regulations apply to all exhibitors<br />

and their agents.<br />

The exhibitor understands and agrees that the information<br />

contained in this document is an integral and binding part<br />

<strong>of</strong> the exhibit space contract. Signing the exhibit space<br />

application/contract indicates understanding and agreement<br />

to comply with all policies, rules, regulations, terms, and<br />

conditions in this document; and agreement to distribute<br />

them for proper execution by all individuals involved. This<br />

Agreement is governed by the laws <strong>of</strong> the state <strong>of</strong> Texas. If any<br />

provision <strong>of</strong> this Agreement, or its application, shall, at any time<br />

or to any extent, be invalid or unenforceable, the remainder<br />

<strong>of</strong> this Agreement shall not be affected thereby. Each other<br />

provision <strong>of</strong> this Agreement shall be valid and enforceable<br />

to the fullest extent permitted by law. Failure by the SDMS to<br />

enforce any provision does not waive any further enforcement<br />

rights.<br />

Our common goal is to make the SDMS Annual Conference<br />

an excellent opportunity to network and market services/<br />

products. These rules and regulations ensure the success <strong>of</strong> this<br />

event for everyone.<br />

<strong>Exhibitor</strong> Badges<br />

• <strong>Exhibitor</strong>s must wear a badge to enter and remain in the<br />

Exhibit Hall. <strong>Exhibitor</strong> representatives, including models,<br />

must wear the badges at all times, including during<br />

installation and dismantling. Badges can be picked up at the<br />

<strong>Exhibitor</strong> Registration Desk on:<br />

Wednesday, October 9 - 4:00 pm – 8:00 pm<br />

Thursday, October 10 - 7:00 am – 8:00 pm<br />

Friday, October 11 - 7:00 am – 5:30 pm<br />

Saturday, October 12 - 7:30 am – 5:30 pm<br />

• <strong>Exhibitor</strong>s must use the SDMS Annual Conference <strong>Exhibitor</strong><br />

website to submit their exhibitor badge request in<br />

advance to avoid on-site delays. The deadline for advance<br />

submission <strong>of</strong> exhibitor badge requests is September 9.<br />

After September 9, all badge requests (either additional<br />

badges or changes to initial badge orders) must be handled<br />

on-site. Note: <strong>Exhibitor</strong> badges do not include access to<br />

events or educational sessions outside the exhibit hall.<br />

Separate registration/tickets to events and educational<br />

sessions are available for purchase if space is available.<br />

• SDMS <strong>of</strong>fers free on-site Exhibit Hall badges for exhibitors<br />

only. Exhibit Hall guest passes can be purchased at the<br />

Registration Desk for visitors.<br />

• Badges will be issued only in the name <strong>of</strong> the corporation/<br />

institution/company identified on the exhibit space application.<br />

• The exhibitor is responsible for the actions <strong>of</strong> individuals<br />

wearing its badges during the entirety <strong>of</strong> the SDMS Annual<br />

Conference, including installation, Exhibit Hall hours, and<br />

dismantling.<br />

Cancellation/Reduction <strong>of</strong> Exhibit Space and<br />

Refund Policy<br />

• Notification <strong>of</strong> cancellation or reduction in exhibit space<br />

must be submitted in writing via mail, fax, or email. The<br />

effective date <strong>of</strong> a space cancellation or reduction is<br />

the date when written notification is received and date<br />

stamped by SDMS.<br />

• If written notice is received before August 1, all monies<br />

paid by the exhibitor for exhibit space rental, less a $250<br />

administration fee will be refunded.<br />

• If written notice is received on or after August 1, the<br />

exhibit space is not refundable.<br />

• Refunds apply only to exhibit space rental, not sponsorship<br />

or advertising.<br />

• It is the exhibitor’s sole responsibility to ensure that the<br />

written notice <strong>of</strong> cancellation is received by the deadline.<br />

• At the time SDMS receives written notification that the<br />

exhibitor is canceling space, all booth space will be<br />

released.<br />

• Any booth in the Exhibit Hall that is unoccupied by 3:00<br />

pm on October 10, will be considered a no-show and shall<br />

be deemed to have cancelled the exhibit space contract.<br />

Any assigned booth may be re-assigned to another<br />

exhibitor. There will be no refund to the original exhibitor<br />

and no further obligation on the part <strong>of</strong> SDMS.<br />

Payments<br />

• Applications received without required deposit or<br />

payment will not be processed and will be returned.<br />

• Applications submitted on or before August 1 must be<br />

accompanied by full payment or a 50% deposit on the<br />

total cost <strong>of</strong> exhibit space requested.<br />

• Applications submitted after August 1 must be<br />

accompanied by full payment.<br />

• If a 50% deposit is paid, the balance is due on August 15.<br />

• Payments may be made by check, money order or credit<br />

card (American Express, Discover, MasterCard, and VISA).<br />

Payment by check must be in US funds drawn on a US<br />

bank. Checks drawn on foreign banks and/or not in US<br />

funds will be returned to the applicant along with their<br />

application. This may delay the approval process and space<br />

assignment. Checks and money orders must be made<br />

payable to <strong>Society</strong> <strong>of</strong> <strong>Diagnostic</strong> <strong>Medical</strong> <strong>Sonography</strong>.<br />

Booth Specifications<br />

• The standard booth size is 10’ x 10’.<br />

• Booth height is limited to 16 feet.<br />

• Each standard booth will have an 8’ high draped background<br />

and 3’ high drape divider defining the sides <strong>of</strong> the space. The<br />

backside <strong>of</strong> an in-line booth cannot be visible.


2013 SDMS Annual Conference <strong>Exhibitor</strong> Rules & Regulations<br />

• No exhibit may expand into the aisle. Demonstration areas<br />

should be located within the booth to allow sufficient<br />

space for spectators. Aisles cannot be obstructed due to<br />

any activities within the booth.<br />

Exhibit Installation<br />

• Exhibit booth installation is available Wednesday, October<br />

9, 12:00 pm – 5:00 pm (with SDMS permission only) and<br />

Thursday, October 10, 8:00 am – 3:00 pm.<br />

• All exhibits must be set up by 3:00 pm on October 10.<br />

<strong>Exhibitor</strong>s are responsible for coordinating with the<br />

<strong>of</strong>ficial SDMS contractor, Freeman, to ensure that all booth<br />

equipment and materials are scheduled for arrival at the<br />

Exhibit Hall in time to be installed and ready when the<br />

Exhibit Hall opens.<br />

• Guests without passes and children are not permitted on<br />

the exhibit floor at any time.<br />

• SDMS does not assume any responsibility for loss, theft or<br />

damage to exhibits, equipment, personal belongings, etc.,<br />

during installation, Exhibit Hall hours, or dismantling.<br />

• <strong>Exhibitor</strong>s are liable for the actions <strong>of</strong> their booth<br />

personnel, including contractors, at all times.<br />

• SDMS reserves the right to remove any exhibitor’s booth<br />

personnel at SDMS staff discretion at any time.<br />

Exhibit Dismantle<br />

• <strong>Exhibitor</strong> dismantle is available Saturday, October 12, 4:00<br />

– 9:00 pm. Failure to remove all exhibits and equipment<br />

could result in a financial penalty.<br />

• The <strong>of</strong>ficial closing time <strong>of</strong> the Exhibit Hall is 4:00 pm<br />

on Saturday, October 12. Early packing <strong>of</strong> equipment or<br />

dismantling <strong>of</strong> exhibits is not permitted.<br />

• SDMS does not assume any responsibility for loss or<br />

damage to exhibits, equipment, personal belongings, etc.,<br />

during the installation, Exhibit Hall hours, and dismantling.<br />

• <strong>Exhibitor</strong>s are liable for the actions <strong>of</strong> their booth<br />

personnel, including contractors, at all times.<br />

• Guests without passes and children are not permitted on<br />

the exhibit floor at any time.<br />

• All shipping arrangements are the responsibility <strong>of</strong> the<br />

exhibitor. SDMS is not responsible or liable for items<br />

not collected by a shipping company. Each exhibitor is<br />

responsible for any hotel issued delivery charges.<br />

Exhibit Space<br />

• All activities must take place within the exhibitor’s<br />

assigned booth area.<br />

• <strong>Exhibitor</strong>s are permitted to conduct prize drawings.<br />

All prizes must be approved by SDMS. Requests for<br />

approval must be submitted in writing by September 1.<br />

Announcement <strong>of</strong> the winners shall be made at exhibitor’s<br />

booth. Public announcements will not be made in the<br />

Exhibit Hall. A prize sign will be available near the Exhibit<br />

Hall entrance for exhibitors to post winning names.<br />

• Distribution <strong>of</strong> any type <strong>of</strong> promotional material by<br />

exhibitors is limited to the space rented in the Exhibit<br />

Hall. Promotional materials are prohibited in the SDMS<br />

registration area or on message boards.<br />

• SDMS reserves the right to prohibit or restrict and, if<br />

necessary, remove or require correction <strong>of</strong> any exhibit<br />

or materials that is unsuitable or objectionable, as<br />

determined solely by the SDMS.<br />

• SDMS reserves the right to change the booth floor plan<br />

and/or booth locations without prior permission <strong>of</strong> the<br />

exhibitor.<br />

• SDMS reserves the right to determine the eligibility <strong>of</strong><br />

applications for exhibit space. Exhibiting at the SDMS<br />

Annual Conference does not imply SDMS endorsement <strong>of</strong><br />

products or services.<br />

• SDMS reserves the right to deny exhibit space rental to<br />

any company/organization/ institution whose activities<br />

or mission is in conflict with those <strong>of</strong> the SDMS, as<br />

determined solely by the SDMS.<br />

• Modifying any portion <strong>of</strong> the pipe and draped portions <strong>of</strong><br />

the booth is prohibited unless approved by SDMS.<br />

Models<br />

• <strong>Exhibitor</strong> is responsible for obtaining models for<br />

demonstration purposes. Models must wear badges at<br />

all times. <strong>Exhibitor</strong>s must provide a Model Assignment<br />

Form to each model prior to arrival at the conference. This<br />

form should provide important on-site instructions to the<br />

model. To obtain the Model Assignment Form, please visit<br />

the SDMS website at http://www.sdms.org/meetings.<br />

• SDMS expects exhibitors to use prudent judgment when<br />

live models are used. Pr<strong>of</strong>essional conduct should be<br />

observed at all times. SDMS reserves the right to prohibit<br />

any demonstration that is deemed to be inappropriate or<br />

in poor taste, as determined solely by SDMS. Each exhibitor<br />

using live models should have procedures in place to<br />

ensure models have physician release/permission and<br />

have procedures in place to handle incidental findings<br />

and/or medical conditions <strong>of</strong> a model.<br />

• The use <strong>of</strong> pregnant women or minors as live models in the<br />

Exhibit Hall is strictly prohibited.<br />

Scanning<br />

• Live scanning <strong>of</strong> models (except pregnant women or<br />

minors) is permitted during Exhibit Hall hours.<br />

• Written informed consent must be obtained from each<br />

model. Models must be familiarized with the entire process<br />

and an assessment made <strong>of</strong> the model’s understanding <strong>of</strong><br />

their relevant medical condition, if applicable.


2013 SDMS Annual Conference <strong>Exhibitor</strong> Rules & Regulations<br />

• The model must be aware that the scan is for<br />

teaching only and will not be used for clinical<br />

purposes.<br />

• The identity <strong>of</strong> the model must be confidential.<br />

• In all situations, the medical practitioner responsible for<br />

recruiting the model must ensure that it is safe for the<br />

person to be scanned in a teaching situation and must<br />

remain responsible for their care.<br />

Americans with Disabilities Act (ADA)<br />

• <strong>Exhibitor</strong>s are responsible for compliance with all<br />

applicable provisions <strong>of</strong> the ADA for their booth space,<br />

including but not limited to, wheelchair access provisions.<br />

<strong>Exhibitor</strong>s shall indemnify, hold harmless, and defend<br />

SDMS, its <strong>of</strong>ficers, directors, agents, members, and<br />

employees from and against any claims, liabilities, losses,<br />

damages, and expenses (including attorney’s fees and<br />

expenses) resulting from or arising out <strong>of</strong> the exhibitor’s<br />

failure or allegations <strong>of</strong> the exhibitor’s failure to comply<br />

with the provisions <strong>of</strong> the ADA.<br />

<strong>Exhibitor</strong> Service Kits<br />

• <strong>Exhibitor</strong> Service Kits will be available online as soon<br />

as space rentals are confirmed, and will be e-mailed to<br />

the <strong>of</strong>ficial contact listed on the application for space<br />

by Freeman, the <strong>of</strong>ficial show contractor. Each <strong>Exhibitor</strong><br />

Service Kit contains a complete set <strong>of</strong> forms for ordering<br />

services related to the Exhibit Hall including, freight<br />

schedule, forms for booth furnishings, vacuuming services,<br />

signs and accessories, electrical requirements, labor,<br />

drayage and shipping information, audiovisual equipment,<br />

and floral/plants. <strong>Exhibitor</strong>s are encouraged to take<br />

advantage <strong>of</strong> cost reductions <strong>of</strong>fered for advance orders.<br />

* A printed copy <strong>of</strong> the <strong>Exhibitor</strong> Service Kit can be mailed upon<br />

request.<br />

<strong>Exhibitor</strong>-Appointed Contractors (EAC)<br />

• <strong>Exhibitor</strong>s using contractors other than the <strong>of</strong>ficial<br />

SDMS contractors for labor or other services must notify<br />

the SDMS and Freeman. A form will be included in the<br />

<strong>Exhibitor</strong> Service Kit, which is to be completed by the<br />

exhibitor and returned to the SDMS and Freeman. The<br />

exhibitor must inform the EAC <strong>of</strong> the 2013 SDMS Annual<br />

Conference <strong>Exhibitor</strong> Rules & Regulations. <strong>Exhibitor</strong>s are<br />

responsible for all actions <strong>of</strong> their EAC.<br />

• Notice <strong>of</strong> intent to use an EAC to SDMS and Freeman is due<br />

by September 1.<br />

• EAC certificates <strong>of</strong> insurance are due to SDMS by<br />

September 1.<br />

Union Labor<br />

• Freeman has a labor agreement with a local labor source<br />

to provide for display installation and dismantling. An<br />

exhibitor may handle their own hand-carried materials in<br />

and out <strong>of</strong> The Cosmopolitan <strong>of</strong> Las Vegas. Any material<br />

requiring the use <strong>of</strong> equipment for delivery, i.e., dollies,<br />

forklifts, hand trucks, etc., will be handled by Freeman<br />

labor. Equipment and labor may be arranged through<br />

Freeman as outlined in the <strong>Exhibitor</strong> Service Kit. Dock<br />

space is limited at The Cosmopolitan <strong>of</strong> Las Vegas, and it is<br />

under the control and authority <strong>of</strong> Freeman.<br />

Freight Handling Jurisdiction<br />

• Freeman will have the responsibility <strong>of</strong> receiving and<br />

handling all exhibit materials and empty crates. It is their<br />

responsibility to manage docks and schedule vehicles<br />

for the smooth and efficient move-in and move-out <strong>of</strong><br />

the exhibition. Freeman will not be responsible for any<br />

material they do not handle. Freeman will have complete<br />

control <strong>of</strong> the loading docks at all times.<br />

• Please note that The Cosmopolitan <strong>of</strong> Las Vegas will refuse<br />

exhibit freight arriving before the scheduled installation<br />

date <strong>of</strong> October 10. To ensure proper receipt and delivery<br />

<strong>of</strong> your exhibit freight for this event, please ship them as<br />

outlined in the <strong>Exhibitor</strong> Service Kit supplied by Freeman.<br />

Insurance<br />

• The SDMS does not provide any type <strong>of</strong> insurance coverage<br />

for SDMS Annual Conference exhibitors or participants.<br />

• If desired by exhibitors, insurance must be obtained at<br />

their own cost and expense.<br />

• All property shipped to and from The Cosmopolitan <strong>of</strong><br />

Las Vegas and SDMS Exhibit Hall by the exhibitor for<br />

installation or display is the sole responsibility <strong>of</strong> the<br />

exhibitor.<br />

• It is recommended that the exhibitor obtain adequate<br />

insurance coverage, at its own expense, for property loss or<br />

damage and liability for personal injury.<br />

Liability<br />

• <strong>Exhibitor</strong> shall be fully responsible to pay for any and all<br />

damages to property owned by The Cosmopolitan <strong>of</strong> Las<br />

Vegas and its owners or managers, which result from any<br />

act or omission <strong>of</strong> exhibitor.<br />

• <strong>Exhibitor</strong> agrees to defend, indemnify and hold harmless,<br />

SDMS, Freeman, and The Cosmopolitan <strong>of</strong> Las Vegas,<br />

its owners, managers, <strong>of</strong>ficers, or directors, agents,<br />

employees, subsidiaries, and affiliates, from any liability<br />

resulting from exhibitor’s use <strong>of</strong> the property. <strong>Exhibitor</strong>’s<br />

liability shall include all losses, costs, damages, or expenses<br />

arising from, out <strong>of</strong>, or by reason <strong>of</strong> any accident or bodily<br />

injury or other occurrences to any person or persons,<br />

including, but not limited to, the exhibitor, its agents,<br />

employees, and business invitees which arise from or out<br />

<strong>of</strong> the exhibitor’s occupancy and use <strong>of</strong> the exhibition<br />

premises, or any part there<strong>of</strong>.

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